Privacy Policy of www.empatica.com

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Microsoft Advertising

        Personal Data: Tracker; Usage Data

      • NextRoll

        Personal Data: device information; shopping history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Analytics collected directly, Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Twitter Ads conversion tracking, Yahoo Advertising conversion tracking and Google Ads conversion tracking

        Personal Data: Cookies; Usage Data

      • MixPanel, FullStory and Amplitude

        Personal Data: Tracker; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: company name; email address; first name; last name; various types of Data as specified in the privacy policy of the service

      • Mailing list or newsletter

        Personal Data: email address

    • Content performance and features testing (A/B testing)

      • Optimizely

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling productivity related activity

      • Google Workspace

        Personal Data: Tracker

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • New Relic

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets and Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: Cookies; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Google Ads Remarketing, Facebook Remarketing, Twitter Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • LinkedIn Website Retargeting

        Personal Data: Tracker; Usage Data

      • AdRoll

        Personal Data: device information; shopping history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • RSS feed management

      • Feedburner

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Segment

        Personal Data: Tracker; Usage Data

    • User database management

      • Intercom

        Personal Data: Data communicated while using the service; email address; Tracker; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

      • Pardot

        Personal Data: Data communicated while using the service; device information; email address; Tracker; Usage Data

Further information about Personal Data

    • iubenda CCPA Cookie (usprivacy)

      iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

    • iubenda Cookie Solution (remote consent Cookie)

      Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

    • Owner and Data Controller

      Empatica s.r.l. - Via Stendhal 36 - 20144 Milan (Italy)

      Owner contact email: privacy@empatica.com