Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: About Me; Access Friend Lists; Access Page CTA; Access private data; Access Requests; Activities; Age range; Birthday; Chat; Current City; Interests

    • Linkedin account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Google AdSense, Microsoft Advertising, Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Yahoo Advertising conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • SumoMe Contact form and GetSiteControl contact form

      Personal Data: email address; Trackers; Usage Data

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Data transfer outside of the UK

    • Data transfers according to a UK adequacy regulation, Other legal basis for Data transfer abroad (UK), Data transfer abroad based on standard contractual clauses (UK) and Data transfer abroad based on consent (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on consent, Data transfer abroad based on standard contractual clauses, Data transfer to countries that guarantee European standards and Other legal basis for Data transfer abroad

      Personal Data: various types of Data

  • Device permissions for Personal Data access

    • Device permissions for Personal Data access

      Personal Data: Calendar permission; Storage permission

  • Displaying content from external platforms

    • Google Calendar widget, Google Maps widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

    • Typeform widget

      Personal Data: billing address; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; geographic position; language; last name; marital status; number of employees; phone number; physical address; picture; profession; profile picture; shipping address; state; Tax ID; Trackers; Usage Data; User ID; username; various types of Data as specified in the privacy policy of the service; VAT Number; website; workplace

    • JotForm widget

      Personal Data: Trackers; Usage Data

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and LiveChat Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Zendesk Chat

      Personal Data: company name; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • ZOHO Campaigns

      Personal Data: email address

    • Mailchimp

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username

  • Managing landing and invitation pages

    • Leadpages

      Personal Data: email address; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing support and contact requests

    • ZOHO CRM Email

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Weebly

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Social features

    • Public profile

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; geographic position; last name; phone number; physical address; picture; profession; state; username

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • WebPurify

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Segment

      Personal Data: Trackers; Usage Data

  • User database management

    • ZOHO CRM

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Access the address book

    This Website may request access to your address book.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Push notifications

    This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Unique device identification

    This Website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • User identification via a universally unique identifier (UUID)

    This Website may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

Contact information

• • Owner and Data Controller

    Mattison Elm Ltd, 7 Bell Yard, London, England, WC2A 2JR

    Owner contact email: info@thehmomortgagebroker.co.uk