Privacy Policy of agrumato.it

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ad Manager

        Personal Data: Tracker; Usage Data

      • Google Campaign Manager 360

        Personal Data: geographic position; Tracker; Usage Data

      • Google Ads conversion tracking, Google AdSense and Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics with anonymized IP and Google Analytics

        Personal Data: Tracker; Usage Data

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

    • Building and running this Application

      • WordPress (self-hosted)

        Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; geographic position; language; last name; phone number; physical address; purchase history; shipping address; Usage Data; ZIP/Postal code

    • Collection of privacy-related preferences

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Tracker

      • iubenda Cookie Solution

        Personal Data: Tracker

    • Contacting the User

      • Contact form

        Personal Data: company name; date of birth; email address; first name; last name

      • Mailing list or newsletter

        Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Tracker; Usage Data

    • Data transfer outside of the UK

      • Data transfer abroad based on consent (UK)

        Personal Data: various types of Data

    • Device permissions for Personal Data access

      • Device permissions for Personal Data access

        Personal Data: Approximate location permission (non-continuous); Biometric Data access permission; Phone permission; Social media accounts permission; Storage permission

    • Displaying content from external platforms

      • Google Fonts and Google Maps widget

        Personal Data: Tracker; Usage Data

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

      • YouTube video widget and Font Awesome

        Personal Data: Trackers; Usage Data

    • Handling payments

      • Apple Pay and Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Klarna

        Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • PayPal

        Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data

      • Stripe

        Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Payments processed via the Google Play Store

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data

    • Hosting and backend infrastructure

      • SiteGround Hosting

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Web Performance

        Personal Data: Tracker; Usage Data

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; first name; last name; phone number; Tracker; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: company name; Data communicated while using the service; date of birth; email address; first name; last name; phone number; various types of Data

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: billing address; city; date of birth; email address; first name; last name; Trackers; Usage Data; various types of Data; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • agrumato.it & shop.agrumato.it

      The privacy and cookie policy, cookie solution, consent solution and terms and conditions apply to the following site and subdomain: https://www.agrumato.it and https://shop.agrumato.it .

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • CCPA: Collection of personal information about minors

      We do not knowingly collect personal information of consumers who are below the age of 16.

    • Equal protection of User Data

      This Application shares User Data only with third parties carefully selected to ensure that they provide the same or equal protection of User Data as stated in this privacy policy and requested by applicable data protection laws. Further information on data processing and privacy practices by third parties can be found in their respective privacy policies.

    • Preference Cookies

      Preference Cookies store the User preferences detected on this Application in the local domain such as, for example, their timezone and region.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Agrumato SRL
      Via del mare, 196
      Lanciano (CH)
      66034 , Italy

      Owner contact email: info@agrumato.it