Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Analytics collected directly, Google Analytics and Matomo

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Collection of privacy-related preferences

    • CookieYes Consent Database

  • Contacting the User

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Data transfer outside of the UK

    • Data transfer abroad based on consent (UK), Data transfer abroad based on standard contractual clauses (UK), Data transfers according to a UK adequacy regulation and Other legal basis for Data transfer abroad (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses, Data transfer to countries that guarantee European standards and Data transfer abroad based on consent

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Square

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: address; company name; first name; last name

    • Apple Pay

      Personal Data: billing address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Apple Inc - Computers, Communications and Cloud Storage

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Marketing

    • Happy Customers - Submitting Photos/Permission

  • Platform services and hosting

    • Wix

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Marvellous Millinery depends on the payment system used.

Contact information

• • Owner and Data Controller

    Simon Meanwell-Ralph
    Marvellous Millinery
    4 Mornington Drive
    Dean Lane
    Winchester
    SO22 5LR

    Owner contact email: simon@marvellousmillinery.co.uk