Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, Font Awesome and Wistia widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Protected Health Information (PHI) and HIPAA Compliance

    We are committed to protecting your Protected Health Information (PHI) in compliance with the Health Insurance Portability and Accountability Act (HIPAA).
    
    How PHI is Handled
    We may collect and use PHI for treatment, payment, and healthcare operations in accordance with HIPAA.
    
    We maintain safeguards to ensure the security and confidentiality of PHI.
    
    Patients have the right to request access, corrections, or restrictions on their PHI and to file a complaint if they believe their rights have been violated.
    
    Notice of Privacy Practices (NPP)
    As a healthcare provider, we are required under HIPAA to provide a Notice of Privacy Practices (NPP) that explains how we collect, use, disclose, and protect your PHI.
    
    Our NPP describes your rights under HIPAA and how your health information may be shared for treatment, payment, and healthcare operations.
    
    To review our full Notice of Privacy Practices, please visit: NPP

Contact information

• • Owner and Data Controller

    Cassinelli, Shanker & Associates Orthodontics - 4881 Cooper Road, Cincinnati, OH 45242

    Owner contact email: info@westchesterorthodontics.com