Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Custom User Actions

  • Advertising

    • Google Ads conversion tracking, Google Ads Similar audiences, Google AdSense, Avalanche, Avazu, Cavai, GRAPHINIUM, Havas Media, Query Click, Meta ads conversion tracking (Meta pixel) and Facebook Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Matomo, Google Analytics, Google Analytics (Universal Analytics) with anonymised IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4 and User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Analytics collected directly

      Personal Data: Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Blu Hotels S.pA.
    Via porto portese 22, 25010San felice del Benaco (BS)

    Owner contact email: privacy@bluhotels.it