Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Microsoft Advertising, Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience and LinkedIn Ads

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; county; email address; first name; last name; phone number; physical address; ZIP/Postal code

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Brevo email

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • WP Engine

      Personal Data: Data communicated while using the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Remarketing with Google Analytics, Google Ads Remarketing, Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Westminster Security Ltd
    14 Old Queen Street
    Westminster
    London
    SQ1H 9HP

    Owner contact email: contact@westminstersecurity.co.uk