Privacy Policy of Hidden Crown

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Criteo, Meta ads conversion tracking (Meta pixel), Microsoft Advertising, X Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, GlobalWebIndex, Google Ads conversion tracking and Google Ad Manager

        Personal Data: Trackers; Usage Data

      • TikTok conversion tracking

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Pinterest Ads

        Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

      • Pinterest Conversion Tag

        Personal Data: device information; Trackers; Usage Data

    • Analytics

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager, Google Analytics (Universal Analytics) and Analytics collected directly

        Personal Data: Trackers; Usage Data

    • Collection of privacy-related preferences

      • iubenda Consent Database

        Personal Data: Data communicated while using the service; Trackers

      • iubenda Privacy Controls and Cookie Solution

        Personal Data: Trackers

    • Commercial affiliation

      • Awin

        Personal Data: Trackers; Usage Data

    • Connecting Data

      • Zapier

        Personal Data: Data communicated while using the service; email address; first name; last name; phone number; Usage Data; username

    • Contacting the User

      • Contact form

        Personal Data: Trackers; Usage Data; various types of Data; website

      • Mailing list or newsletter

        Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; website

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize and Optimizely

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Font Awesome, Google Fonts, YouTube video widget, Vimeo video and Fonts.com Web Fonts

        Personal Data: Trackers; Usage Data

      • YouTube Data API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

      • Google Maps widget

        Personal Data: Trackers

      • Adobe Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • YouTube IFrame Player

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; username

    • Handling payments

      • PayPal

        Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

      • Amazon Payments

        Personal Data: billing address; first name; last name; phone number; shipping address; Trackers; various types of Data as specified in the privacy policy of the service

      • Google Pay

        Personal Data: billing address; email address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Apple Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Klarna

        Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Microsoft Clarity

        Personal Data: clicks; custom events; device information; interaction events; layout details; mouse movements; page events; scroll-to-page interactions; session duration; Trackers; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS), Google BigQuery and Google Cloud Storage

        Personal Data: various types of Data as specified in the privacy policy of the service

      • accessiBe accessWidget

        Personal Data: Usage Data

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: email address; first name; last name; phone number; Trackers; username

    • Location-based interactions

      • Geolocation

        Personal Data: coarse location

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: country; date of birth; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

      • Amazon Simple Email Service (SES)

        Personal Data: email address

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: Data communicated while using the service; Trackers; Usage Data; website

      • Data provided via online forms, managed directly

        Personal Data: answers to questions; contact info; email address; first name; gender; last name; phone number; social media accounts ; Trackers; Usage Data

      • Google Forms

        Personal Data: answers to questions; contact info; Data communicated while using the service; email address; phone number; Trackers; Usage Data; username

      • Klaviyo Forms

        Personal Data: Data communicated while using the service; date of birth; email address; first name; last name; phone number; purchase history; state; Trackers; Usage Data; username

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Registration and authentication

      • Direct registration and profiling

        Personal Data: country; email address; first name; last name; phone number; state; Usage Data; User ID; username; various types of Data

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: email address; first name; last name; state; username; various types of Data; website

    • Remarketing and behavioral targeting

      • Adobe Audience Manager, Facebook Remarketing, Google Ads Remarketing, Google Signals, Remarketing with Google Analytics and Google Ad Manager Audience Extension

        Personal Data: Trackers; Usage Data

      • TikTok Remarketing

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • Selling goods and services online

      • ShipStation

        Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimization and distribution

      • jsDelivr

        Personal Data: Usage Data

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • User database management

      • Klaviyo CRM

        Personal Data: city; email address; first name; last name; phone number; purchase history; Trackers; Usage Data; username; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Beauty Industry Group and its Affiliated Entities
      1250 N. Flyer Way, Suite 100
      Salt Lake City, UT 84116

      Owner contact email: contact@hiddencrown.com