Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • AWStats

      Personal Data: country; operating systems; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; profession; province; state; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Maps widget and Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal, 2Checkout and Apple Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • Facebook Messenger Customer Chat

      Personal Data: About Me; Cookies; Data communicated while using the service; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: address; company name; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username

  • Platform services and hosting

    • PrestaShop

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Webflow

      Personal Data: Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; email address; first name; last name; password

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Masel srl

    Owner contact email: info@maselmilano.com