Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ads Similar audiences and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Matomo

      Personal Data: Trackers; Usage Data

    • How to opt-out from Matomo Web Analytics

    • Matomo Cloud

      Personal Data: browser information; browsing history; city; clicks; country; custom events; device information; interaction events; IP address; page events; page views; search history; session duration; session statistics; video views

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; email address; password

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: country; email address; first name; last name; phone number

    • Contact form

      Personal Data: email address; first name; last name; phone number; various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: company name; email address; first name; last name; phone number; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; Data communicated while using the service; email address; last name; phone number

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    LYBRA TECH SRL
    VIA SALENTO, 63
    00162 - ROMA
    PI/CF: 13739211004

    Owner contact email: info@lybra.tech