Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Yahoo Advertising conversion tracking, LinkedIn Ads and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Yahoo App Publishing Advertising, Google Ad Manager, TripleLift, PubMatic, Taboola Monetize Content, OpenX Ad Exchange, LiveRamp and BidSwitch

      Personal Data: Cookies; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • NextRoll

      Personal Data: device information; shopping history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • CallRail and Lead Forensics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Matomo Cloud

      Personal Data: app information; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; metro area; mouse movements; number of sessions; operating systems; page events; page views; scroll position; scroll-to-page interactions; session duration; session statistics; state; time zone; Trackers; Usage Data; User ID; video views; ZIP/Postal code

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; profession

  • Displaying content from external platforms

    • Fonts.com Web Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling activities related to compliance

    • UserWay Accessibility Widget

      Personal Data: interaction events; language; page views; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget and MailerLite widget

      Personal Data: Tracker

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • ZOHO Campaigns

      Personal Data: Tracker

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: Cookies; email address; Usage Data

  • Managing support and contact requests

    • ZOHO CRM Email

      Personal Data: Tracker

  • Registration and authentication

    • Mailchimp OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • AdRoll and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • Spam and bots protection

    • hCaptcha

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Fastly CDN

      Personal Data: Usage Data

  • User database management

    • ZOHO CRM

      Personal Data: Tracker

    • HubSpot CRM

      Personal Data: company name; email address; first name; last name; profession; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: company name; email address; first name; last name; phone number; profession; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Perr&Knight
    401 Wilshire Blvd.
    Suite 300
    Santa Monica, CA 90401

    Owner contact email: sales@perrknight.com