Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics with anonymized IP, Display Advertising extension for Google Analytics, Google Analytics and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: address; city; country; email address; first name; last name; phone number; VAT Number; ZIP/Postal code

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Alex Group S.r.l.
    Via Tevere 100/6 Loc. Osmannoro, Sesto Fiorentino (FI) Italy

    Owner contact email: info@alexmax.net