These Terms govern
in a legally binding way. Capitalized words are defined in the relevant dedicated section of this document.
The User must read this document carefully.
This Application is provided by:
Boostly Limited, 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
Owner contact email: finances@boostly.co.uk
Boostly Terms and Conditions
Governing Law: England and Wales
These Terms and Conditions form a legally binding agreement between you (the "Customer") and Boostly Limited ("Boostly", "we", "us"), a company registered in England and Wales (Company No. 11275324), with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
By purchasing a Boostly product or subscribing to a Boostly service, you agree to be bound by the following terms.
BOOSTLY PRODUCTS
Boostly offers three core products:
Boostly Bookings Booster - A bespoke WordPress website build plus ongoing Connect membership. Includes a one-time setup fee and a recurring monthly fee. This is a human-led, fully custom website build for STR and MTR operators.
Boostly Scale - An AI-generated website built within GoHighLevel, plus full Connect membership. Priced at $297/month (or $3,000/year). Delivered asynchronously within 72 hours of receiving all required assets.
Boostly Accelerator - Membership only. No website build included. Priced at $97/month. Includes access to the Boostly CRM (GoHighLevel), Academy, Vault training library, Mastermind, and Community.
1.1 Services Provided
The Boostly Bookings Booster package includes a bespoke WordPress website build and an ongoing Connect membership. You agree to pay the one-time setup fee and the recurring monthly Connect membership fee as confirmed in your proposal. The monthly fee begins 30 days after your initial payment unless otherwise stated. The monthly fee includes managed WordPress hosting, CRM access, and API support as included in your package.
1.2 Scope of Work and Revisions
Your website includes up to 6 standard pages (excluding property listings).
Revisions Before Go-Live: Your build includes one round of revisions following the delivery of your initial staging preview. When your staging URL is ready, Boostly will send you a revision form. You have 7 days from the date the staging URL is shared to submit all feedback using that form. All requested changes must be submitted in a single response - Boostly will action them in one pass. Feedback submitted after the 7-day window or outside the revision form is not covered by the included revision round.
Additional Revisions Before Go-Live: Any further revision rounds - including feedback submitted after the 7-day window - will be charged at $500 per round, invoiced and paid in full before work begins. Boostly will not commence additional revision work until payment is confirmed.
Changes After Go-Live: After your website goes live, you have 30 days of post-launch support included at no extra cost. This covers corrections to content, layout adjustments, and small tweaks directly related to the original build scope. It does not include new pages, new features, redesigns, structural changes, or additional integrations. After that 30-day period, any further changes to your website will be charged at $500 per day (or part thereof), invoiced and agreed in writing before work begins.
1.3 Custom Development Rate
Any development work requested outside the standard scope of your package - including custom functionality, additional integrations, bespoke design elements, or additional pages - will be quoted and agreed upon in writing before work begins. The standard day rate for custom development is $500 per day (or part thereof). Work will not commence until a written agreement and payment have been received.
1.4 Customer Responsibilities and Non-Engagement Policy
You agree to provide all required content, assets, login access, and approvals on time. Work does not commence on any website build until all required content (via the onboarding form) is received.
Non-Engagement Definition: You are considered non-engaged if: (a) you fail to respond to two consecutive requests for deliverables or approvals within 30 days; or (b) you do not respond to any communication from Boostly for 60 consecutive days after onboarding. Boostly will document all contact attempts in the project record.
If marked non-engaged, a reactivation fee may apply. For projects that remain non-engaged for 90 days or more, your fees will be recognised as earned revenue per Section 4.4 below.
1.5 Delivery Timelines
We aim to launch your website within 14 days of receiving all required assets, access, and approvals. Our maximum legal commitment for delivery is 35 days from the receipt of all required materials. If delays are caused by missing assets, approvals, access, or third-party dependencies, the timeline pauses until those items are received.
1.6 Domain and Email
Boostly manages hosting for your WordPress website. Domain registration and email setup are not included. You are responsible for registering your domain and providing Boostly with access credentials.
1.7 Cancellation and Offboarding - Boostly Bookings Booster
Notice Period: You may cancel your monthly Connect membership at any time by providing 30 days' written notice to finances@boostly.co.uk. Your membership and all associated services remain active until the end of that 30-day notice period.
Your Website: Your WordPress website is yours from the moment your setup fee is paid in full. Upon cancellation, Boostly will package your complete website files and deliver them to you via a shared Dropbox folder within 14 days of your cancellation notice. You are then free to host your site with any provider you choose.
What You Lose on Departure: Once you leave Boostly's hosting environment, you will lose access to all premium plugins, API integrations, PMS connections, and any Boostly-specific features included in your package. Boostly does not provide ongoing support for sites hosted outside our infrastructure. No further migration assistance is included beyond the file handover.
Connect and CRM Access: Your Connect dashboard and all data within it remain accessible for the duration of your active subscription. Access continues until the end of your notice period. If you wish to have your data removed from the Boostly Connect platform, you must request this in writing to finances@boostly.co.uk. Boostly will action data removal requests within 30 days in accordance with applicable data protection law.
What You Keep: Upon cancellation, you retain ownership of all website files, visual assets, written content, and data you provided to Boostly. You do not retain access to Boostly's proprietary systems, plugins, integrations, CRM infrastructure, or any third-party licences held by Boostly on your behalf.
2.1 Services Provided
Boostly Scale includes an AI-generated website built within GoHighLevel, plus a full Connect membership. The monthly fee is $297/month (or $3,000/year for the annual plan). The monthly fee begins on the date of purchase unless otherwise stated and includes GoHighLevel hosting, CRM access, and API support as included in your package.
2.2 Scope of Work and Revisions
Your Scale website is an AI-generated build delivered asynchronously. We aim to deliver your initial preview within 72 hours of receiving all required assets and access via the onboarding form.
Revisions Before Go-Live: Your build includes one round of revisions following the delivery of your initial preview. When your preview is ready, Boostly will send you a revision form. You have 7 days from the date the preview is shared to submit all feedback using that form. All requested changes must be submitted in a single response - Boostly will action them in one pass. Feedback submitted after the 7-day window or outside the revision form is not included in the revision round.
Additional Revisions Before Go-Live: Any further revision rounds - including feedback submitted after the 7-day window - will be charged at $500 per round, invoiced and paid in full before work begins.
Changes After Go-Live: After your website goes live, you have 30 days of post-launch support included at no extra cost. This covers corrections to content, layout adjustments, and small tweaks directly related to the original build scope. It does not include new pages, new features, redesigns, structural changes, or additional integrations. After that 30-day period, any further changes to your website will be charged at $500 per day (or part thereof), invoiced and agreed in writing before work begins.
2.3 AI-Generated Content
Your Scale website is built using AI tools. Boostly does not warrant that AI-generated content is unique or free from similarity to content generated for other customers. You are responsible for reviewing and customising all AI-generated content before your site goes live. Upon full payment, all content and visual assets created specifically for your build are yours to use in connection with your business.
2.4 Platform Dependency
Boostly Scale websites are hosted within GoHighLevel. In the event that GoHighLevel ceases to operate or materially changes its platform in a way that prevents Boostly from delivering the service as described, Boostly will provide 30 days' written notice and offer either a migration to an alternative platform or a pro-rata refund of any prepaid fees. Boostly accepts no liability for disruptions caused by GoHighLevel platform outages, changes in GoHighLevel's terms, or third-party API changes beyond our control.
2.5 Customer Responsibilities
You agree to provide all required content, assets, login access, and approvals via the onboarding form before work begins. Work does not commence until all required information is received.
2.6 Domain and Email
Domain registration and email setup are not included. You are responsible for registering your domain and providing Boostly with access credentials.
2.7 Cancellation and Offboarding - Boostly Scale
Notice Period: You may cancel at any time by providing 30 days' written notice to finances@boostly.co.uk. Your subscription and all associated services remain active until the end of that 30-day notice period.
Your Website: Your Scale website is built within GoHighLevel. If you choose to leave, Boostly will transfer your GoHighLevel sub-account to any GoHighLevel agency account of your choosing. You must provide the destination agency account details in writing to finances@boostly.co.uk. The transfer will be completed within 14 days of receiving those details. Boostly's hosted version of your site will be switched off within 30 days of your cancellation notice.
What You Lose on Departure: Once transferred, you will lose access to all Boostly-managed integrations, Connect features, API connections, and any services provided through Boostly's infrastructure.
Connect and CRM Access: Your Connect dashboard and all data within it remains accessible for the duration of your active subscription. Access continues until the end of your notice period. If you wish to have your data removed from the Boostly Connect platform, you must request this in writing to finances@boostly.co.uk. Boostly will action data removal requests within 30 days in accordance with applicable data protection law.
Annual Plan Pro-Rata Refund: If you are on the annual plan and cancel before the end of your subscription year, Boostly will issue a pro-rata refund for any full calendar months remaining after the end of your 30-day notice period. Partial months are not refunded. No pro-rata refund applies to monthly subscribers.
What You Keep: Upon cancellation, you retain ownership of all content, visual assets, and data you provided to Boostly. You do not retain access to Boostly's proprietary systems, integrations, CRM infrastructure, or any third-party licences held by Boostly on your behalf.
3.1 Services Provided
The Boostly Accelerator is a membership product priced at $97/month. It includes access to the Boostly CRM (GoHighLevel), Academy, Vault training library, Mastermind, and Community. No website build is included. If you wish to add a website, this must be purchased separately as either a Bookings Booster or Scale package.
3.2 Cancellation
You may cancel at any time by providing 30 days' written notice to finances@boostly.co.uk. Your access continues until the end of the notice period. Fees already paid are not refunded. Any guarantee remedies are provided only as stated in Section 5.
4.1 Payment Terms
You agree to pay all fees as outlined in your proposal, checkout, invoice, or sales correspondence. Subscriptions are billed in advance on a recurring basis every 30 days unless otherwise stated.
4.2 Currency
All prices are listed in USD. Where payment is made in GBP or any other currency, the exchange rate applied will be that of the payment processor at the time of the transaction. Boostly accepts no liability for currency fluctuations between the purchase date and the payment date.
4.3 Failed Payments
If a payment fails, we may suspend access until payment is received. If payments remain overdue for more than 14 days, we may terminate access and pursue outstanding balances.
4.4 Non-Engaged Projects and Fees
If you are non-engaged as defined in Section 1.4, Boostly may send a written notice stating:
“We have not received a response to our requests for deliverables, access, feedback or approvals. Unless you confirm engagement within 14 days of this notice, we may pause or close your project and treat fees already paid as earned and non-refundable under Section 4.4 of our Terms and Conditions.”
If no response is received within that 14-day notice period, Boostly may formally pause or close the project in writing.
Where a project is paused or closed under this provision:
(a) Boostly is not responsible for any delay caused by your non-engagement.
(b) delivery timelines, launch dates, support periods and guarantee periods are paused;
(c) fees already paid are deemed earned and non-refundable for contractual purposes, to the extent they relate to work completed, services provided, resources allocated, third-party costs incurred, or commitments made;
(d) No refund will be issued solely because the project could not be completed due to your non-engagement.
(e) If you later wish to restart the project, Boostly may charge a reactivation fee and may require any outstanding information, access, approvals or payments before work resumes.
5.1 General Rules (Apply to All Guarantees)
All guarantees require accurate measurement using PMS reports and tracking. The Customer must meet the eligibility requirements and provide evidence when requested. Boostly may monitor and verify activity and usage through the Boostly CRM (GoHighLevel), including email campaign history and related activity logs.
5.2 Definitions
Direct Booking: A confirmed reservation made via the Customer's direct booking website booking engine or direct payment links, not via an OTA. OTA Booking: A reservation made via Airbnb, Booking.com, Vrbo, Expedia, etc. Measurement Period: The 12-month period starting from the date the website goes live or the date of joining the Accelerator. Investment: The setup fee paid to Boostly for the website build (excludes recurring monthly fees).
5.3 Money Back Guarantee (Bookings Booster and Scale)
If you meet the Eligibility Requirements below and do not make back your Investment in new direct booking revenue within the Measurement Period, you may request a refund of your Investment. Boostly will also add a $1,000 Boostly Allowance to your account.
Eligibility Requirements: 1. Complete onboarding within 7 days of request. 2. Provide feedback and approvals within seven working days. 3. Use the Boostly CRM throughout the Measurement Period. 4. Send a minimum of 2 email campaigns per month through the Boostly CRM. 5. Schedule and publish a minimum of 4 social media posts per month using the Boostly CRM. 6. Complete and implement all assigned training videos in the Vault. 7. Engage with at least 1 live or recorded group coaching session per month within 7 days of it being made available. 8. Implement the monthly roadmap actions as agreed. 9. Maintain tracking and reporting integrity. 10. Maintain inventory available for direct booking.
5.4 General Guarantee Provisions and Refund Policy
With the exception of the guarantee remedies described in Section 5, all sales are final. Refunds are not available except: (a) Where required by law; (b) Where Boostly fails to deliver services as described and the Customer meets all eligibility requirements to claim under the relevant guarantee.
If your project is paused due to non-engagement, you do not have a refund claim. Guarantee remedies are provided once per product purchase.
Boostly provides a sitemap submission to search engines on launch. Ongoing SEO services are not included but training is available via the Academy and Vault.
Technical support is limited to CRM and API integrations included in your product. Boostly accepts no liability for issues caused by third-party tools, PMS platforms, channel managers, payment providers, malware, hacks, outages, or changes in third-party policies.
You must have rights to all content you provide. Upon full payment of your setup fee, you own all visual assets and written content created by Boostly specifically for your project, subject to the terms of Section 2.3 for AI-generated content.
We reserve the right to display your completed site in our portfolio and case studies unless you notify us in writing that you do not consent.
Boostly processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By entering into this agreement, you consent to Boostly processing your personal and business data as necessary to deliver the services described in these terms. This includes storing your contact details, business information, and project data within Boostly's systems and approved third-party platforms (including GoHighLevel and associated integrations).
You have the right to request access to, correction of, or deletion of your personal data at any time by writing to finances@boostly.co.uk. Full details of how Boostly handles personal data are set out in our Privacy Policy at https://boostly.co.uk/boostly-privacy-policy/
Boostly will not sell or share your personal data with third parties for marketing purposes without your explicit consent.
To the fullest extent permitted by law, Boostly is not liable for:
Indirect or consequential losses, including lost profits, income, or bookings Loss of goodwill or business interruption Downtime caused by third-party systems, including GoHighLevel, PMS platforms, or payment processors Malware, hacks, or disruptions beyond our control
Our total liability under any claim arising from these terms shall not exceed the total fees paid by you to Boostly under the relevant product agreement in the 12 months preceding the event giving rise to the claim, up to a maximum of £10,000. Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.
These terms are governed by the laws of England and Wales. Disputes will be resolved amicably where possible. For guarantee-related disputes, the escalation process must be followed before court proceedings are initiated. If unresolved, disputes are subject to the exclusive jurisdiction of the English courts.
We may amend these terms from time to time. We will provide at least 30 days' written notice of any material changes. Changes apply from the date communicated to you in writing. Changes to guarantee terms do not apply retroactively to Customers whose Measurement Period has already started under the previous terms.
Boostly Limited 71-75 Shelton Street Covent Garden London WC2H 9JQ Email: finances@boostly.co.uk Website: boostly.co.uk
Unless where otherwise specified or clearly recognizable, all content available on this Application is owned or provided by the Owner or its licensors.
The Owner undertakes its utmost effort to ensure that the content provided on this Application infringes no applicable legal provisions or third-party rights. However, it may not always be possible to achieve such a result.
In such cases, without prejudice to any legal prerogatives of Users to enforce their rights, Users are kindly asked to preferably report related complaints using the contact details provided in this document.
The Owner holds and reserves all intellectual property rights for any such content.
Users may not, therefore, use such content in any way that is not necessary or implicit in the proper use of the Service.
Through this Application Users may have access to external resources provided by third parties. Users acknowledge and accept that the Owner has no control over such resources and is therefore not responsible for their content and availability.
Conditions applicable to any resources provided by third parties, including those applicable to any possible grant of rights in content, result from each such third parties’ terms and conditions or, in the absence of those, applicable statutory law.
In particular, on this Application Users may see advertisements provided by third parties. The Owner does not control or moderate the advertisements displayed via this Application. If Users click on any such advertisement, they will be interacting with any third party responsible for that advertisement.
The Owner is not responsible for any matters resulting from such interaction with third parties, such as anything resulting from visiting third-party websites or using third-party content.
This Application and the Service may only be used within the scope of what they are provided for, under these Terms and applicable law.
Users are solely responsible for making sure that their use of this Application and/or the Service violates no applicable law, regulations or third-party rights.
Some of the Products provided on this Application, as part of the Service, are provided on the basis of payment.
The fees, duration and conditions applicable to the purchase of such Products are described below and in the dedicated sections of this Application.
Prices, descriptions or availability of Products are outlined in the respective sections of this Application and are subject to change without notice.
While Products on this Application are presented with the greatest accuracy technically possible, representation on this Application through any means (including, as the case may be, graphic material, images, colors, sounds) is for reference only and implies no warranty as to the characteristics of the purchased Product.
The characteristics of the chosen Product will be outlined during the purchasing process.
Any steps taken from choosing a Product to order submission form part of the purchasing process.
The purchasing process includes these steps:
When the User submits an order, the following applies:
All notifications related to the described purchasing process shall be sent to the email address provided by the User for such purposes.
Users are informed during the purchasing process and before order submission, about any fees, taxes and costs (including, if any, delivery costs) that they will be charged.
Prices on this Application are displayed:
Information related to accepted payment methods is made available during the purchasing process.
Some payment methods may only be available subject to additional conditions or fees. In such cases related information can be found in the dedicated section of this Application.
All payments are independently processed through third-party services. Therefore, this Application does not collect any payment information – such as credit card details – but only receives a notification once the payment has been successfully completed. The User may read the privacy policy of this Application to learn more about the data processing and Users’ rights regarding their data.
If a payment through the available methods fails or is refused by the payment service provider, the Owner shall be under no obligation to fulfill the purchase order. If a payment fails or is refused, the Owner reserves the right to claim any related expenses or damages from the User.
Users do not acquire any rights to use the purchased Product until the total purchase price is received by the Owner.
The purchased service shall be performed or made available within the timeframe specified on this Application or as communicated before the order submission.
The Owner’s failure to assert any right or provision under these Terms shall not constitute a waiver of any such right or provision. No waiver shall be considered a further or continuing waiver of such term or any other term.
To ensure the best possible service level, the Owner reserves the right to interrupt the Service for maintenance, system updates or any other changes, informing the Users appropriately.
Within the limits of law, the Owner may also decide to suspend or discontinue the Service altogether. If the Service is discontinued, the Owner will cooperate with Users to enable them to withdraw personal data or information and will respect Users' rights relating to continued product use and/or compensation, as provided for by applicable law.
Additionally, the Service might not be available due to reasons outside the Owner’s reasonable control, such as “force majeure” events (infrastructural breakdowns or blackouts etc.).
Users may not reproduce, duplicate, copy, sell, resell or exploit any portion of this Application and of its Service without the Owner’s express prior written permission, granted either directly or through a legitimate reselling program.
Without prejudice to any more specific provision of these Terms, any intellectual property rights, such as copyrights, trademark rights, patent rights and design rights related to this Application are the exclusive property of the Owner or its licensors and are subject to the protection granted by applicable laws or international treaties relating to intellectual property.
All trademarks — nominal or figurative — and all other marks, trade names, service marks, word marks, illustrations, images, or logos appearing in connection with this Application are, and remain, the exclusive property of the Owner or its licensors and are subject to the protection granted by applicable laws or international treaties related to intellectual property.
The Owner reserves the right to amend or otherwise modify these Terms at any time. In such cases, the Owner will appropriately inform the User of these changes.
Such changes will only affect the relationship with the User from the date communicated to Users onwards.
The continued use of the Service will signify the User’s acceptance of the revised Terms. If Users do not wish to be bound by the changes, they must stop using the Service and may terminate the Agreement.
The applicable previous version will govern the relationship prior to the User's acceptance. The User can obtain any previous version from the Owner.
The Owner reserves the right to transfer, assign, dispose of by novation, or subcontract any or all rights or obligations under these Terms, taking the User’s legitimate interests into account. Provisions regarding changes of these Terms will apply accordingly.
Users may not assign or transfer their rights or obligations under these Terms in any way, without the written permission of the Owner.
All communications relating to the use of this Application must be sent using the contact information stated in this document.
Should any provision of these Terms be deemed or become invalid or unenforceable under applicable law, the invalidity or unenforceability of such provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.