These Terms govern
in a legally binding way. Capitalized words are defined in the relevant dedicated section of this document.
The User must read this document carefully.
This Application is provided by:
Boostly Limited, 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
Owner contact email: finances@boostly.co.uk
These Boostly Terms and Conditions take priority over any standard template terms displayed elsewhere on this page. Where there is a conflict between these terms and iubenda's standard platform terms, these Boostly Terms and Conditions prevail.
Boostly Terms & Conditions Effective from 2 March 2026 Governing Law: England and Wales
These Terms and Conditions form a legally binding agreement between you (the "Customer") and Boostly Limited ("Boostly", "we", "us"), a company registered in England and Wales (Company No. 11275324), with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.
By purchasing a Boostly product or subscribing to a Boostly service, you agree to be bound by the following terms.
1.1 Services Provided You agree to pay a one-time setup fee for your Boostly website (confirmed in your proposal or sales correspondence). You also agree to pay a recurring monthly fee, starting 30 days after your setup payment unless otherwise stated in your proposal. The monthly fee includes hosting, CRM access, and API support.
1.2 Scope of Work Your website includes up to 6 standard pages (excluding property listings) and two rounds of revisions. Additional requests outside the scope will be quoted and agreed separately.
1.3 Customer Responsibilities You agree to provide all required content, assets, login access, and approvals on time. If your project is delayed due to non-communication, it may be paused. If marked MIA (Missing in Action) after 4 weeks of no response, a reactivation fee may apply as stated in your proposal.
1.4 Domain and Email Boostly hosts your website. Domain and email setup are not included. You are responsible for registering your domain and providing Boostly with access credentials.
2.1 Services Provided The Accelerator includes access to the Boostly CRM, Academy, Mastermind, and Community. No website is included unless purchased separately. The monthly fee is payable on signup and every 30 days thereafter, at the rate confirmed in your proposal or sales correspondence.
2.2 Cancellation You may cancel at any time with 30 days' written notice to finances@boostly.co.uk. Fees already paid are not refunded. Any guarantee remedies are provided only as stated in Section 5.
3.1 Services Provided Connect includes access and benefits as described at point of sale. No website build is included unless purchased separately.
3.2 Cancellation You may cancel with 30 days' written notice to finances@boostly.co.uk unless your plan specifies otherwise. Fees already paid are not refunded.
You agree to pay all fees as outlined in your proposal, checkout, invoice, or sales correspondence.
Subscriptions are billed in advance on a recurring basis every 30 days unless otherwise stated.
If a payment fails, we may suspend access until payment is received. If payments remain overdue for more than 14 days, we may terminate access and pursue outstanding balances.
5.1 General Rules (Apply to All Guarantees)
All guarantees require accurate measurement using PMS reports and tracking.
The Customer must meet the eligibility requirements in the relevant guarantee section.
The Customer must provide evidence when requested.
Boostly will review evidence and provide a written decision within 21 days of receiving complete evidence. If evidence is incomplete, the claim is paused until complete evidence is provided.
If you disagree with our assessment of your guarantee claim, you may request a second review in writing within 14 days of receiving our decision. We will provide a written response within 21 days of receiving the second review request. If the matter remains unresolved after the second review, Section 9 (Disputes) applies.
5.2 Definitions Used in This Section
Direct Booking means a confirmed reservation made via the Customer's direct booking website booking engine or direct payment links controlled by the Customer, and not via an Online Travel Agency.
OTA Booking means a confirmed reservation made via a third-party platform such as Airbnb, Booking. com, VRBO, Expedia, or similar.
Total Bookings means all confirmed reservations across all channels (direct and OTAs) within the Measurement Period.
Measurement Period means the 12-month period used to assess a guarantee, starting from the date specified in the relevant guarantee section.
PMS means Property Management System.
Listing Count Baseline means the number of active listings confirmed at the start of the Measurement Period, as documented during onboarding or, for Accelerator customers, at the date of joining.
Work for Free means Boostly waives the applicable recurring monthly fee and continues the included optimisation support for the product purchased. It does not include unlimited redesigns, additional custom development, or out-of-scope work. The Work for Free period lasts a maximum of 6 months from the end of the Measurement Period. If the target is not achieved within this period, the remedy is considered fulfilled and no further obligation applies.
Boostly Allowance means a Boostly account allowance with a value of $1,000 USD that can be applied to eligible Boostly products and services. It is not a cash payment, is non-transferable, has no cash value, and expires 90 days after being added to the Customer's account.
Boostly Readiness Assessment means an assessment conducted by Boostly at the time of joining Accelerator, confirming the Customer has a functional booking engine, working payment processing, and accurate PMS attribution on their existing direct booking website.
5.3 Bookings Booster Guarantee (65% Direct Bookings)
Scope This guarantee applies only to Bookings Booster customers.
Measurement Period The Measurement Period starts on the date your Boostly website goes live and lasts 12 months.
Target We guarantee that within the Measurement Period, at least 65% of your Total Bookings will be Direct Bookings, provided you meet the eligibility requirements below.
Source of Truth Your PMS channel report for the Measurement Period. Where needed, we may request booking engine and payment processor reports to verify attribution.
Eligibility Requirements (Client Action Markers) To be eligible, you must meet all of the following: 1. Complete onboarding within 7 days of request, including assets, content, required logins, and PMS and booking engine access. 2. Provide feedback and approvals within 5 working days at each review stage. If you miss this, timelines pause. 3. Provide required website content, or approve placeholders in writing. 4. Use Boostly CRM consistently after go-live, including sending at least 2 email campaigns per month. 5. Implement the monthly roadmap actions as agreed, including pricing, availability, offers, and marketing actions. 6. Maintain tracking and reporting integrity and do not disable attribution. 7. Maintain inventory available for direct booking. Removing more than 25% of the Listing Count Baseline without prior written agreement may pause or reset the Measurement Period.
35-Day Website Live Commitment We will aim to launch your website within 35 days of your onboarding call, provided you meet the eligibility requirements above. If delays are caused by missing assets, approvals, access, or third-party dependencies, the timeline pauses.
If the go-live date is missed due to Boostly and the Customer has met all eligibility requirements, the first monthly fee is waived until the website goes live.
Website Live Definition Website Live means: 1. Site is published on your domain. 2. Booking engine is connected and accepting bookings. 3. Enquiry and lead capture forms are functional.
Remedy if the 65% Target Is Not Achieved If you meet the eligibility requirements and do not reach 65% Direct Bookings by the end of the Measurement Period: 1. We Work for Free until you reach 65% Direct Bookings, for a maximum of 6 months from the end of the Measurement Period. 2. We add a $1,000 Boostly Allowance to your account.
Boostly Allowance Terms The Boostly Allowance is not a cash payment, is non-transferable, and has no cash value. It must be used within 90 days of being added to your account. It can be applied to eligible Boostly products and services, including a 1-to-1 call with Mark, subject to availability and standard booking rules. The Boostly Allowance cannot be combined with other promotions or discounts unless explicitly stated.
Evidence and Review You must provide a PMS booking report covering the Measurement Period. We will review evidence within 21 days of receipt. If evidence is incomplete, the claim may be paused until complete evidence is provided.
5.4 Accelerator Guarantee (65% Direct Bookings)
Important Note Accelerator does not include a website build. This guarantee is available only if the Customer has a functioning direct booking website and booking engine that can accept direct bookings, can provide accurate reporting, and passes the Boostly Readiness Assessment at the time of joining.
Scope This guarantee applies only to Accelerator customers who meet the eligibility requirements below.
Measurement Period The Measurement Period starts on the date you join Accelerator and lasts 12 months.
Target We guarantee that within the Measurement Period, at least 65% of your Total Bookings will be Direct Bookings, provided you meet the eligibility requirements below.
Source of Truth Your PMS channel report for the Measurement Period.
Eligibility Requirements To be eligible, you must meet all of the following: 1. Maintain an active Accelerator subscription for 12 continuous months in good standing. 2. Have a live direct booking website and booking engine that can accept bookings and that passed the Boostly Readiness Assessment at the time of joining. 3. Implement the Accelerator roadmap actions each month as instructed. 4. Use Boostly CRM consistently, including sending at least 2 email campaigns per month. 5. Maintain tracking and reporting integrity and do not disable attribution. 6. Maintain inventory available for direct booking. Removing more than 25% of the Listing Count Baseline without prior written agreement may pause or reset the Measurement Period.
Remedy if the 65% Target Is Not Achieved If you meet the eligibility requirements and do not reach 65% Direct Bookings by the end of the Measurement Period: 1. We Work for Free until you reach 65% Direct Bookings, for a maximum of 6 months from the end of the Measurement Period. 2. We add a $1,000 Boostly Allowance to your account.
Boostly Allowance Terms The Boostly Allowance is not a cash payment, is non-transferable, and has no cash value. It must be used within 90 days of being added to your account. It can be applied to eligible Boostly products and services, including a 1-to-1 call with Mark, subject to availability and standard booking rules. The Boostly Allowance cannot be combined with other promotions or discounts unless explicitly stated.
Evidence and Review You must provide a PMS booking report covering the Measurement Period. We will review evidence within 21 days of receipt. If evidence is incomplete, the claim may be paused until complete evidence is provided.
5.5 General Guarantee Provisions
With the exception of the guarantee remedies described in this Section 5, all sales are final and we do not offer refunds or exchanges.
Guarantee remedies are provided once per product purchase. A guarantee claim that has been assessed and resolved (whether the remedy was provided or the claim was found ineligible) cannot be reopened.
Boostly provides a sitemap submission to search engines. Ongoing SEO services are not included but training is available via the Academy.
Technical support is limited to CRM and API integrations included in your product. Boostly accepts no liability for issues caused by third-party tools, PMS platforms, channel managers, payment providers, malware, hacks, outages, or changes in third-party policies.
You must have rights to all content you provide.
Upon full payment, you own all visuals and written assets created by Boostly specifically for your project. Boostly licenses the underlying website code for use on your domain only.
We reserve the right to display your site in our portfolio and case studies unless you notify us in writing that you do not consent.
To the fullest extent permitted by law, Boostly is not liable for indirect or consequential losses, including lost profits, income, or bookings, loss of goodwill or business interruption, downtime caused by third-party systems, and malware, hacks, or disruptions beyond our control.
Our total liability is limited to the fees paid by you in the 3 months immediately preceding the event giving rise to the claim, except where liability cannot be limited by law.
These terms are governed by the laws of England and Wales. Disputes will be resolved amicably where possible. For guarantee-related disputes, the escalation process in Section 5.1 must be followed before court proceedings are initiated.
If unresolved, disputes are subject to the exclusive jurisdiction of the English courts.
We may amend these terms from time to time. Changes apply from the date communicated.
Changes to guarantee terms do not apply retroactively to Customers whose Measurement Period has already started under the previous terms.
Boostly Limited 71–75 Shelton Street Covent Garden London WC2H 9JQ Email: finances@boostly.co.uk
Unless where otherwise specified or clearly recognizable, all content available on this Application is owned or provided by the Owner or its licensors.
The Owner undertakes its utmost effort to ensure that the content provided on this Application infringes no applicable legal provisions or third-party rights. However, it may not always be possible to achieve such a result.
In such cases, without prejudice to any legal prerogatives of Users to enforce their rights, Users are kindly asked to preferably report related complaints using the contact details provided in this document.
The Owner holds and reserves all intellectual property rights for any such content.
Users may not, therefore, use such content in any way that is not necessary or implicit in the proper use of the Service.
Through this Application Users may have access to external resources provided by third parties. Users acknowledge and accept that the Owner has no control over such resources and is therefore not responsible for their content and availability.
Conditions applicable to any resources provided by third parties, including those applicable to any possible grant of rights in content, result from each such third parties’ terms and conditions or, in the absence of those, applicable statutory law.
In particular, on this Application Users may see advertisements provided by third parties. The Owner does not control or moderate the advertisements displayed via this Application. If Users click on any such advertisement, they will be interacting with any third party responsible for that advertisement.
The Owner is not responsible for any matters resulting from such interaction with third parties, such as anything resulting from visiting third-party websites or using third-party content.
This Application and the Service may only be used within the scope of what they are provided for, under these Terms and applicable law.
Users are solely responsible for making sure that their use of this Application and/or the Service violates no applicable law, regulations or third-party rights.
Some of the Products provided on this Application, as part of the Service, are provided on the basis of payment.
The fees, duration and conditions applicable to the purchase of such Products are described below and in the dedicated sections of this Application.
Prices, descriptions or availability of Products are outlined in the respective sections of this Application and are subject to change without notice.
While Products on this Application are presented with the greatest accuracy technically possible, representation on this Application through any means (including, as the case may be, graphic material, images, colors, sounds) is for reference only and implies no warranty as to the characteristics of the purchased Product.
The characteristics of the chosen Product will be outlined during the purchasing process.
Any steps taken from choosing a Product to order submission form part of the purchasing process.
The purchasing process includes these steps:
When the User submits an order, the following applies:
All notifications related to the described purchasing process shall be sent to the email address provided by the User for such purposes.
Users are informed during the purchasing process and before order submission, about any fees, taxes and costs (including, if any, delivery costs) that they will be charged.
Prices on this Application are displayed:
Information related to accepted payment methods is made available during the purchasing process.
Some payment methods may only be available subject to additional conditions or fees. In such cases related information can be found in the dedicated section of this Application.
All payments are independently processed through third-party services. Therefore, this Application does not collect any payment information – such as credit card details – but only receives a notification once the payment has been successfully completed. The User may read the privacy policy of this Application to learn more about the data processing and Users’ rights regarding their data.
If a payment through the available methods fails or is refused by the payment service provider, the Owner shall be under no obligation to fulfill the purchase order. If a payment fails or is refused, the Owner reserves the right to claim any related expenses or damages from the User.
Users do not acquire any rights to use the purchased Product until the total purchase price is received by the Owner.
The purchased service shall be performed or made available within the timeframe specified on this Application or as communicated before the order submission.
The Owner’s failure to assert any right or provision under these Terms shall not constitute a waiver of any such right or provision. No waiver shall be considered a further or continuing waiver of such term or any other term.
To ensure the best possible service level, the Owner reserves the right to interrupt the Service for maintenance, system updates or any other changes, informing the Users appropriately.
Within the limits of law, the Owner may also decide to suspend or discontinue the Service altogether. If the Service is discontinued, the Owner will cooperate with Users to enable them to withdraw personal data or information and will respect Users' rights relating to continued product use and/or compensation, as provided for by applicable law.
Additionally, the Service might not be available due to reasons outside the Owner’s reasonable control, such as “force majeure” events (infrastructural breakdowns or blackouts etc.).
Users may not reproduce, duplicate, copy, sell, resell or exploit any portion of this Application and of its Service without the Owner’s express prior written permission, granted either directly or through a legitimate reselling program.
Without prejudice to any more specific provision of these Terms, any intellectual property rights, such as copyrights, trademark rights, patent rights and design rights related to this Application are the exclusive property of the Owner or its licensors and are subject to the protection granted by applicable laws or international treaties relating to intellectual property.
All trademarks — nominal or figurative — and all other marks, trade names, service marks, word marks, illustrations, images, or logos appearing in connection with this Application are, and remain, the exclusive property of the Owner or its licensors and are subject to the protection granted by applicable laws or international treaties related to intellectual property.
The Owner reserves the right to amend or otherwise modify these Terms at any time. In such cases, the Owner will appropriately inform the User of these changes.
Such changes will only affect the relationship with the User from the date communicated to Users onwards.
The continued use of the Service will signify the User’s acceptance of the revised Terms. If Users do not wish to be bound by the changes, they must stop using the Service and may terminate the Agreement.
The applicable previous version will govern the relationship prior to the User's acceptance. The User can obtain any previous version from the Owner.
The Owner reserves the right to transfer, assign, dispose of by novation, or subcontract any or all rights or obligations under these Terms, taking the User’s legitimate interests into account. Provisions regarding changes of these Terms will apply accordingly.
Users may not assign or transfer their rights or obligations under these Terms in any way, without the written permission of the Owner.
All communications relating to the use of this Application must be sent using the contact information stated in this document.
Should any provision of these Terms be deemed or become invalid or unenforceable under applicable law, the invalidity or unenforceability of such provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.