Cookie Policy of Site Audit Pro and siteauditpro.com
This document informs Users about the technologies that help Site Audit Pro and siteauditpro.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Site Audit Pro and siteauditpro.com.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Site Audit Pro and siteauditpro.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
How Site Audit Pro and siteauditpro.com uses Trackers
Necessary
Site Audit Pro and siteauditpro.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Technical Trackers
Trackers duration: up to 14 months
Measurement
Site Audit Pro and siteauditpro.com uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
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Google Analytics for Firebase (Google LLC)
Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
In order to understand Google's use of Data, consult Google's partner policy.
Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.
Site Audit Pro and siteauditpro.com uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.
Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.
Personal Data processed: Application opens, Application updates, Cookies, device information, first launches, geography/region, In-app purchases, number of sessions, number of Users , operating systems, session duration, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
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Fabric Answers (Google LLC)
Fabric Answers is an analytics service provided by Crashlytics, a business division of Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
In order to understand Google's use of Data, consult Google's partner policy.
This service is designed for mobile apps analytics and can collect various information about your phone, highlighted in the Fabric Answers privacy policy.
In particular, Site Audit Pro and siteauditpro.com uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Fabric Answers service.
Fabric Answers may share Data with other tools provided by Fabric/Crashlytics, such as Crashlytics or Twitter. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.
Users may opt-out of certain Fabric Answers features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Fabric related sections of this privacy policy, if available.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Marketing
Site Audit Pro and siteauditpro.com uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Trackers managed by third parties
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Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on Site Audit Pro and siteauditpro.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Trackers duration:
- _fbc: 3 months
- _fbp: 3 months
- fr: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
Trackers that do not fit the above categorizations
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Data retention periods for cookies
We store cookies for as long as necessary for the purpose they are used. Except for strictly necessary cookies, all cookies are deleted after 14 months.
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Legal Bases we rely on under the EU and the UK GDPR
Under the UK and EU GDPR, we are required to identify and rely on a lawful basis to collect and process your personal data. Depending on the purpose, we rely on the following legal grounds:
1. Analytics
We process your data for analytics purposes based on your consent, as required under Article 6(1)(a) of the UK and EU GDPR. This includes data such as:
In-app purchases
Device information
Session duration
Unique device identifiers (e.g., IDFA)
Usage data, including clicks and in-app activities
2. Content Performance and A/B Testing
For content performance evaluation and A/B testing, we process your data based on your consent under Article 6(1)(a) of the UK and EU GDPR. This includes:
In-app purchases
Device information
Session duration
Unique device identifiers (e.g., IDFA)
Usage data, including clicks and in-app activities
3. Hosting and Infrastructure
To provide hosting and infrastructure services, we process all relevant data under the ‘Contractual Necessity’ basis in Article 6(1)(b) of the UK and EU GDPR.
4. Infrastructure Monitoring
For platform security and performance monitoring, we process all relevant data under the ‘Legitimate Interests’ basis in Article 6(1)(f) of the UK and EU GDPR.
Trackers duration: up to 14 months
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Purposes for the use of cookies
We use cookies for the following purposes:
Analytics
Content Performance and A/B Testing
Hosting and Infrastructure
Infrastructure Monitoring
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What types of personal data do we collect and process via cookies?
We collect and process the following types of personal data by using cookies:
Application opens; Application updates; device information; first launches; geography/region; In-app purchases; number of sessions; number of Users ; operating systems; session duration; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data
How to manage preferences on Site Audit Pro and siteauditpro.com
Users can set or update their preferences via the relevant privacy choices panel available on Site Audit Pro and siteauditpro.com.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Site Audit Pro and siteauditpro.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Veam Studios Ltd., Bank Chambers 1-3, Woodford Avenue, Gants Hill, Ilford, Essex, IG2 6UF
Owner contact email: support@veamstudios.com
Since the use of third-party Trackers through Site Audit Pro and siteauditpro.com cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Site Audit Pro and siteauditpro.com.