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Tracker consent management for the CPRA, GDPR and more

for GDPR
IAB registered Consent Management Platform
Supports IAB TCF v2.0
Google CMP Partner
Store Cookie and Consent Preference Logs

Easily generate a fully customizable cookie banner, seamlessly collect consent and implement prior blocking with asynchronous re-activation and honor opt-out preference signals.

Not sure what you need? Getting started guide

Trusted by over 100,000 clients in 100+ countries

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Watch our video overview

It's a requirement

EU and UK icon

If your website can be visited by European users and runs cookies or trackers

US icon

If your website can be visited by US-based users and processes personal data for targeted advertising, profiling or sharing

The law requires you to

Provide policy icon

Provide a compliant cookie policy

Display banner icon

Display a notice to inform users

Store consent proof icon

Store proofs of your user preferences (for GDPR)

Acquire consent icon

Block non-exempt trackers and cookies until users opt-in (for GDPR)

Profiling cookie icon

Block third-party scripts and trackers if users opt-out (for CPRA)

#{country} flag

"Is the US covered?"

The US is one of the countries our legal team monitors most closely. Our legal text is modeled after the strictest privacy requirements found in the world like the US's CPRA (CCPA amendment) & CalOPPA, the GDPR and ePrivacy. We also regularly monitor all major global legislations to ensure that our solutions continue to meet necessary requirements.

More info

How to manage cookie consent

Manage icon

1. Customize and embed your cookie notice

Our cookie management solution gives you full control over the look of your cookie banner. You can modify color, dimensions, content, location, add additional elements such as buttons or checkboxes and even modify the cookie banner's behavior.

Customize clauses icon

2. Generate a cookie policy or provide your own

The Privacy Controls and Cookie Solution automatically integrates with your Privacy and Cookie Policies across your website/app, helping you to comply with the GDPR and Cookie Law.

Store proof icon

4. Store proof of user preferences

The Privacy Controls and Cookie Solution allows you to automatically record and store proofs of your users' preferences — as legally required.

Privacy Controls and Cookie Solution, FREE up to 5K monthly page views

Our solution helps you to meet CPRA legal requirements by informing California users of any selling activity upon site visit and allowing these users to opt out. The solution is compatible with opt out preference signals like the GPP & GPC, making it simple to honor opt out requests without manually tagging scripts.

Notify consumers and manage opt-out as required by the CPRA

Cookie icon

Notify consumers

The CPRA (CCPA amendment) requires you to display a notice at or before the point of collection which informs consumers of which categories of personal information will be collected and the purposes for the collection.

Explicit consent icon

Manage opt-out

Consumers must also be allowed to opt-out of the sale of their personal information via a "Do not Sell" link. As a business you are therefore also responsible for informing consumers of this option and providing the actual means for opt-out.

Our solution lets you:

  • Check icon
    Display a CPRA (CCPA amendment) notice of collection
  • Check icon
    Display a "Do Not Sell My Personal Information" (DNSMPI) link in the notice and elsewhere on your site/app thereby supporting opt-out from sale
  • Check icon
    Automatically detect and apply the correct standards (including multiple standards) based on location. Our solution allows you to apply both CPRA (CCPA amendment) and GDPR standards to the same users when legally required
  • Check icon
    Easily register and automatically pass user preferences like opt-out, to ad vendors who support the IAB CCPA (CPRA) Compliance Framework (like Google and AdRoll)

Features and benefits

Cookie solution configurator

Visual configurator

Easily edit the text of our GDPR-ready cookie consent banner, adapt it to the look of your site and even modify its behavior. Our user-friendly configurator also allows you access to advanced customization options.

Block cookies

Google CMP partner

iubenda is officially one of Google’s CMP Partners. Our Cookie Solution seamlessly integrates with Google Consent Mode and Google Tag Manager, making privacy management easier than ever.

Analytics dashboard

Fast and reliable, comes with detailed analytics

Our cookie management solution runs on billions of pageviews per month. It's fast, light and effective, and can be configured for even more speed. It comes with comprehensive consent analytics, so that you can monitor and optimize your consent collection performance, and it runs on a top-notch content delivery network known for its speed and reliability.

SDK for mobile

SDK for mobile

Comply with ePrivacy and GDPR requirements within your app. Our mobile SDK is available as a native component for both iOS and Android, and is fully customizable, allowing you to match the look and style of your app.

international laws image

GDPR, ePrivacy, CPRA (CCPA amendment) and LGPD compliance tailored for publishers

As a registered CMP, we've integrated IAB Europe's industry-standard TCF and CPRA (CCPA amendment) Compliance Framework with our Privacy Controls and Cookie Solution to help publishers comply with the law while meeting industry requirements and maximizing ad revenue.

  • Dashboard icon
    Fully customize the look and behavior of the cookie banner via CSS or through the wizard
  • CMS icon
    Cookie consent plugins for WordPress, Joomla!, PrestaShop and Magento. PHP class also available
  • GDPR-ready icon
    CPRA and GDPR ready
  • Webserver module
    Cookie database for automatic prefill of cookies/trackers and their lifetime
  • Hosted icon
    High-speed cookie management solution
  • Optimized icon
    Running on billions of pageviews per month
  • Analytics icon
    Consent analytics
  • Storing users consent icon
    Stores proof of user preferences
  • Mobile icon
    Optimized for mobile and touch devices
  • Feature icon
    Integrated with the IAB Transparency and Consent Framework v2.0 (iubenda is a registered CMP)
    Learn more
  • Feature icon
    Google CMP partner — Our Privacy Controls and Cookie Solution seamlessly integrates with Google Consent Mode and Google Tag Manager
  • Feature icon
    Fully compatible with Google AMP
  • Mobile icon
    Mobile SDK available upon request

Consent management for publishers

We help you meet both compliance and advertising industry requirements while delivering the best possible ad revenue performance by ensuring that reach via personalized advertising is maximized.

One-click activation for:
  • Check icon v2.0
    Avoid Google TCF Errors. Running Google Ads? The Cookie Solution is fully compatible with Google TCF v2 Requirements.
  • Check icon v2.0
    Customize the list of TCF purposes to only request consent for some
  • Check icon GDPR and ePrivacy compliance tailored for publishers
  • Check icon Comply with IAB requirements to maximize your ad serving and optimize your inventory
  • Check icon Provide granular choices to users: per-purpose and per-vendor
  • Check icon High performance: Designed to make consent available to vendors within milliseconds, for no-delay ad serving
  • Check icon Constantly tweaked with the collaboration of the most reputed advertising vendors in the industry
  • Check icon Adopted by some of the largest publishers, processing billions of consents per month
  • Check icon v2.0
    Restrict legal basis to consent only, legitimate interest only, or both
  • Check icon Customize your GDPR compliance approach: directly block vendor scripts' execution or rely on consent status sharing
  • Check icon Control when to invalidate the vendor list, to minimize new consent requests in case of updates
  • Check icon v2.0
    Choose to only show vendors you work with to enhance transparency and allow users to make more informed choices
Proven expertise you can rely on. An independent comparative study on the implementation of the most popular Consent Management Platforms (CMPs) found iubenda’s Privacy Controls and Cookie Solution to be one of the only solutions by which user’s achieved 100% compliance, in every case, on major compliance points.
IAB tech lab icon
IAB Europe icon
iubenda participates in the IAB Transparency & Consent Framework and complies with its Specifications and Policies. iubenda is a registered Consent Management Platform (identification number 123)

Trusted by over 100,000 clients in 100+ countries

Armani hotel Milano logo
Last Minute logo
MaxMara logo
Huffpost logo
Arduino logo
Opengov logo
Obey logo
Martini logo
Mit logo
Goethe logo
Jobtome logo
Newyorkcode logo
Honda logo
The Spectator logo
Ustwo logo
Siemens logo
Neals Yard Remedies logo
Capterra rating

“I literally entered their website the first time and 5 minutes later I had my first policy with zero efforts. It has become a staple of my work.”

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Are cookies governed by the GDPR?

Cookie usage and its related consent acquisition are not directly governed by the GDPR, they are instead governed by the ePrivacy Directive (Cookie Law) which in future will be repealed by the up-coming ePrivacy Regulation. Cookie law requires users’ informed, active consent before storing cookies on a user’s device and/or tracking them. To learn more, please click the link below.

More on cookies and the GDPR

Does the Privacy Controls and Cookie Solution let users set advertising preferences?

Yes, the Privacy Controls and Cookie Solution is compatible with the IAB Europe GDPR Transparency & Consent Framework (TCF) as iubenda operates as the Consent Management Provider. This feature allows users to toggle advertising preferences for all the advertisers on the IAB's extensive global vendor list. If you display ads on your website, it's highly recommended that you enable this feature as failing to do so can negatively affect your advertising revenue. To learn more, please click the link below.

Learn more about the TCF

All our products are WCAG Level AAA Compliant

Level AAA conformance, W3C WAI Web Content Accessibility Guidelines 2.1

Part of a 360° compliance solution

A complete set of solutions to make your website or app compliant with the law, across multiple languages and legislations

Privacy policy
For websites/apps

Privacy and Cookie Policy Generator

Create your privacy and cookie policy in minutes.

Customizable from 1700+ clauses, available in 11 languages and automatically updated if the law changes, our generator allows you to create a legal document in minutes and seamlessly integrate it with your website or app.

Cookie Solution icon
For websites/apps

Privacy Controls and Cookie Solution

Manage consent preferences for the ePrivacy, GDPR, CPRA (CCPA amendment) and LGPD. Integrated with the IAB TCF and CCPA Compliance Framework.

Our solution allows you to display a fully customizable cookie banner/consent banner, collect cookie consent, implement prior blocking (including auto-blocking), set advertising preferences, and more.

Google CMP Badge

iubenda is a Google certified CMP with TCF and Google Consent Mode v2 support

Terms and Conditions icon
For websites/apps

Terms and Conditions Generator

Create your terms and conditions in minutes.

Customizable from hundreds of combinations, available in 11 languages, powerful and precise — our solution is capable of handling even the most complex, individual scenarios. Optimized for e-commerce, marketplace, SaaS, apps and more.


Whistleblower icon
For organizations

Whistleblowing Management Tool

Provide an easy-to-use internal reporting channel as required by the EU Whistleblower Directive for organizations with 50+ employees. Instantly generate your forms to embed wherever you need them.

Collect and manage whistleblower reports from employees and other individuals connected to your organization while safeguarding their identities and ensuring confidentiality. Tailored for EU businesses and global organizations dedicated to ethical transparency.

Consent Solution icon
For websites/apps
For organizations

Consent Database

Collect GDPR & LGPD consent, document opt-ins and CPRA (CCPA amendment) opt-outs via your web forms.

Our solution smoothly integrates with your consent collection forms, syncs with your legal documents and includes a user-friendly dashboard for reviewing consent records of your activities.

IPM icon
For websites/apps
For organizations

Register of Data Processing Activities

Document all the data processing activity within your organization.

To comply with privacy laws, and particularly the GDPR, companies need to record how they store and use the data they collect from their users. Our solution allows you to easily document all the data processing activities within your organization.


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Hundreds of enterprises rely on iubenda for their online compliance throughout multiple properties and legislations.

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Looking for custom documents?

Our international network of lawyers can provide you with tailored documents and a full compliance review.

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Become a Certified Partner

iubenda's Partner Program is designed for agencies and web professionals seeking to expand their expertise and assist their clients in making their websites, apps and data processing activities compliant with the law.

More on the partner program →