Cookie Policy of axite (AX Semantics GmbH)
This document informs Users about the technologies that help axite (AX Semantics GmbH) to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with axite (AX Semantics GmbH).
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Axite (AX Semantics GmbH) uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
How axite (AX Semantics GmbH) uses Trackers
Necessary
Axite (AX Semantics GmbH) uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed by third parties
-
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
-
LogRocket (LogRocket, Inc )
LogRocket is a monitoring service provided by LogRocket, Inc .
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
-
Stripe ( Stripe Technology Europe Ltd)
Stripe is a payment service provided by Stripe Technology Europe Ltd.
Personal Data processed: billing address, email address, first name, last name, payment info, purchase history, Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: European Union – Privacy Policy.
Trackers duration:
- 1: indefinite
- __Host-LinkSession: 2 years
- __stripe_mid: 1 year
- __stripe_sid: 30 minutes
- _mf: indefinite
- dashboard.banner-dismissals: duration of the session
- link.auth_session_client_secret: duration of the session
- m: 2 years
- pay_sid: 1 year
-
YouTube Video Widget (Google Ireland Limited)
YouTube is a video content visualisation service provided by Google Ireland Limited that allows axite (AX Semantics GmbH) to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Trackers duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- VISITOR_PRIVACY_METADATA: 7 months
- YSC: duration of the session
- YtIdbMeta:databases: duration of the session
- iU5q-!O9@$: indefinite
- yt-player-headers-readable: duration of the session
- yt-remote-cast-available: indefinite
- yt-remote-cast-installed: indefinite
- yt-remote-connected-devices: duration of the session
- yt-remote-device-id: duration of the session
- yt-remote-fast-check-period: indefinite
- yt-remote-session-app: indefinite
- yt-remote-session-name: indefinite
- ytidb::LAST_RESULT_ENTRY_KEY: duration of the session
-
Cloudflare Bot Management (Cloudflare, Inc.)
Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.
Personal Data processed: app information, Application opens, browser information, browsing history, city, clicks, country, county, custom events, device information, device logs, geography/region, interaction events, IP address, keypress events, language, latitude (of city), launches, longitude (of city), metro area, motion sensor events, mouse movements, number of sessions, operating systems, page events, page views, province, scroll position, scroll-to-page interactions, search history, session duration, session statistics, state, touch events, Trackers, Usage Data, video views and ZIP/Postal code.
Place of processing: United States – Privacy Policy.
Trackers duration:
- __cf_bm: 3 seconds
- __cfruid: duration of the session
- _cfuvid: indefinite
- cf_clearance: 30 minutes
- cf_ob_info: 3 seconds
- cf_use_ob: 3 seconds
- cfmrk_cic: 3 months
Functionality
Axite (AX Semantics GmbH) uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed by third parties
-
Contact form
By completing the contact form with their information, the User authorises axite (AX Semantics GmbH) to use these details to respond to the inquiries (like quotes, and any other requests).
Personal Data processed: company name, country, email address, field of activity, first name, last name, number of employees, phone number, profession, Trackers, Usage Data, various types of Data, VAT Number and website.
-
Mailing list or newsletter
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning axite (AX Semantics GmbH). Your email address might also be added to this list as a result of signing up to axite (AX Semantics GmbH) or after making a purchase.
Personal Data processed: company name, country, email address, first name, last name, phone number, profession, state, Trackers, Usage Data and website.
-
Facebook Oauth (Meta Platforms Ireland Limited)
Facebook Oauth is a registration and authentication service provided by Meta Platforms Ireland Limited and is connected to the Facebook social network.
Personal Data processed: Trackers and various types of Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Trackers duration:
- _fbp: 3 months
- lastExternalReferrer: duration of the session
-
Auth0 (Auth0, Inc)
Auth0 is a registration and authentication service provided by Auth0, Inc. To simplify the registration and authentication process, Auth0 can make use of third-party identity providers and save the information on its platform.
Personal Data processed: email address, first name, last name, password, picture, Trackers and various types of Data as specified in the privacy policy of the service.
Place of processing: European Union – Privacy Policy.
-
Login with Amazon
This website uses Login with Amazon, an authentication service provided by Amazon.com, Inc. that allows users to sign up and log in with their Amazon account. Via OAuth, personal data (email address, name, profile image if requested) as well as usage data and trackers are transmitted to Amazon. Provider location: United States (410 Terry Avenue North, Seattle, WA 98109-5210). Data transfer is based on the EU-US Data Privacy Framework and Standard Contractual Clauses. For details, see the Amazon privacy policy.
Personal Data processed: Trackers.
Trackers duration: up to 20 years
-
Chargebee (ChargeBee Inc.)
Chargebee is a subscription management tool provided by ChargeBee Inc, which allows the Owner to manage subscriptions, invoicing, pricing models, and subscription and revenue analytics.
Personal Data processed: billing address, email address, first name, last name, payment info, phone number, purchase history, shipping address, Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Experience
Axite (AX Semantics GmbH) uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Trackers managed by third parties
-
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows axite (AX Semantics GmbH) to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
-
Meta lead ads (Meta Platforms Ireland Limited)
Meta lead ads is an advertising and data collection service provided by Meta Platforms Ireland Limited that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
Personal Data processed: company name, country, Data communicated while using the service, email address, first name, last name, phone number, profession, Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Trackers duration:
- _fbp: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
Measurement
Axite (AX Semantics GmbH) uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
-
HubSpot Analytics ( HubSpot, Inc.)
HubSpot Analytics is an analytics service provided by HubSpot, Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out .
Trackers duration:
- __hmpl: duration of the session
- __hs_gpc_banner_dismiss: 6 months
- __hssc: 30 minutes
- __hssrc: duration of the session
- __hstc: 2 years
- hublytics_events_53: duration of the session
- hubspotutk: 2 years
- messagesUtk: 2 years
-
Woopra (Woopra)
Woopra is an analytics service provided by Woopra Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
-
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of axite (AX Semantics GmbH), to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: number of Users, session statistics, Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Trackers duration:
- _ga: 2 years
- _ga_*: 2 years
-
Microsoft Clarity
This website uses Microsoft Clarity, a behavioral analytics service that records user interactions (session recordings, heatmaps, click paths). Provided by Microsoft Corporation, headquartered in the United States. Clarity uses cookies and similar technologies. Data is transferred to the United States under the EU-US Data Privacy Framework and Standard Contractual Clauses. For details, see the Microsoft Privacy Statement.
Personal Data processed: Trackers.
-
LXP Resolver
This website uses the LXP Resolver, a script for IP-based identification of corporate visitors (reverse IP lookup) for B2B lead generation. The processing includes IP address, visited pages and technical browser metadata. Provider: 711media websolutions GmbH. This service is an integral component of the LeadXperience integration. For details, see the leadxperience.de privacy policy.
Personal Data processed: Trackers.
-
Ahrefs Analytics
This website uses Ahrefs Web Analytics, a privacy-friendly analytics service provided by Ahrefs Pte. Ltd. It collects aggregated visit data such as page views, referrers, browser type and country-level geo-region. Ahrefs Web Analytics operates without cookies and without persistent identifiers. Provider location: Singapore. For details, see the Ahrefs privacy policy.
Personal Data processed: Trackers.
-
Matomo Cloud (InnoCraft)
Matomo Cloud is an analytics service provided by InnoCraft.
Personal Data processed: device information, Trackers and Usage Data.
Place of processing: New Zealand – Privacy Policy.
Trackers duration:
- _pk_cvar*: 30 minutes
- _pk_id*: 2 years
- _pk_ref*: 7 months
- _pk_ses*: 30 minutes
- _pk_testcookie: 3 seconds
-
Meta Events Manager (Meta Platforms, Inc.)
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on axite (AX Semantics GmbH).
Personal Data processed: browsing history, clicks, page views, Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Trackers duration:
- _fbp: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
-
LeadLander (LeadLander Inc.)
LeadLander is an analytics service provided by LeadLander Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Marketing
Axite (AX Semantics GmbH) uses Trackers to deliver personalised ads or marketing content, and to measure their performance.
Trackers managed by third parties
-
HubSpot CRM ( HubSpot, Inc.)
HubSpot CRM is a User database management service provided by HubSpot, Inc.
Personal Data processed: company name, country, email address, first name, last name, phone number, physical address, profession, purchase history, Trackers, Usage Data, username and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Trackers duration:
- __hmpl: duration of the session
- __hs_gpc_banner_dismiss: 6 months
- __hssc: 30 minutes
- __hssrc: duration of the session
- __hstc: 2 months
- hublytics_events_53: duration of the session
- hubspotutk: 2 months
- messagesUtk: 2 months
-
Meta Lookalike Audience (Meta Platforms Ireland Limited)
Meta Lookalike Audience is an advertising and behavioural targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the basis of their past use of axite (AX Semantics GmbH) or engagement with relevant content across Meta's apps and services.
On the basis of these Data, personalised ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Trackers duration:
- _fbp: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
-
Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on axite (AX Semantics GmbH). The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Trackers duration:
- _fbc: 3 months
- _fbp: 3 months
- fr: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
-
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on axite (AX Semantics GmbH).
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Trackers duration:
- IDE: 2 years
- test_cookie: 15 minutes
-
LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)
LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioural targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on axite (AX Semantics GmbH). The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of axite (AX Semantics GmbH).
Users may opt out of behavioural targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
Personal Data processed: device information, Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Trackers duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- li_gc: 7 months
- lidc: 1 day
- lms_ads: 1 month
- lms_analytics: 1 month
- sdui_ver: 1 day
-
Google Conversion linker (Google Ireland Limited)
Google Conversion linker is an analytics service provided by Google Ireland Limited that connects Data from the Google advertising services with actions performed on axite (AX Semantics GmbH). Depending on the setup of the service, such Data might also be used for retargeting purposes.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
-
Microsoft Advertising (Microsoft Ireland Operations Limited)
Microsoft Advertising is an advertising service provided by Microsoft Corporation.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Trackers duration:
- MUID: 2 years
- _uetmsclkid: 3 months
- _uetmsclkid: indefinite
- _uetsid: 1 day
- _uetsid: indefinite
- _uetvid: 2 years
- _uetvid: indefinite
-
Vero (Vero Holdings Australia Pty. Ltd.)
Vero is an email address management and message sending service provided by Vero Holdings Australia Pty. Ltd.
Personal Data processed: company name, country, email address, first name, last name, Trackers, Usage Data and username.
Place of processing: Australia – Privacy Policy.
Trackers duration:
- __vero_user: duration of the session
- __vero_visit: duration of the session
- __veroc4: duration of the session
-
Mailgun (Mailgun Technologies, Inc.)
Mailgun is an email address management and message sending service provided by Mailgun Technologies, Inc.
Personal Data processed: email address, Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Activities that do not fit the above categorizations
-
Front Chat
This website uses Front Chat, a live chat service provided by Front (FrontApp, Inc.), to offer visitors a direct contact option. The chat processes personal data and interaction data to enable communication, including IP addresses, browser metadata and the content submitted via chat. Front processes data in the United States under the EU-US Data Privacy Framework and Standard Contractual Clauses. For details, see the Front privacy policy.
How to manage preferences on axite (AX Semantics GmbH)
Users can set or update their preferences via the relevant privacy choices panel available on axite (AX Semantics GmbH).
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help axite (AX Semantics GmbH) to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Owner and Data Controller
AX Semantics GmbH
Nordbahnhofstr. 115
70191 Stuttgart
Owner contact email: support@axite.io
Since the use of third-party Trackers through axite (AX Semantics GmbH) cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by axite (AX Semantics GmbH).