Cookie Policy of CallFirst

Welcome to the cookie policy of CallFirst. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it

Latest update: 20 May 2026 - Download PDF

Introduction

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Owner and Data Controller

AI PM Services LTD
6th Floor Amp House, Dingwall Road, Croydon, England, CR0 2LX

Owner contact email: admin@callfirst.app

How this Application uses Trackers

Necessary

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

Supabase, Inc.

Supabase

Company: Supabase, Inc.

Place of processing: Singapore

Personal Data processed: Trackers +2

Supabase is a hosting and backend service provided by Supabase, Inc.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Trackers duration:
  • sb-access-token: duration of the session
  • sb-refresh-token: duration of the session
RevenueCat, Inc.

RevenueCat

Company: RevenueCat, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

RevenueCat is a payment service provided by RevenueCat, Inc. The service allows the Owner to monitor and analyse the User and their purchase history and can be used to keep track of User behaviour.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Apple Inc.

Payments processed via the Apple App Store

Company: Apple Inc.

Place of processing: United States

Personal Data processed: device information +4

This Application uses a payment service provided by Apple Inc. that allows the Owner to offer the purchase of the app itself or in-app purchases.

Personal Data processed to complete the purchases are processed by Apple, as described in the privacy policy for the App Store.

Personal Data processed:
  • device information
  • email address
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Apple Inc.

App Store Connect

Company: Apple Inc.

Place of processing: United States

Personal Data processed: Trackers +3

This Application is distributed on Apple's App Store, a platform for the distribution of mobile apps, provided by Apple Inc.

App Store Connect enables the Owner to manage this Application on Apple's App Store. Depending on the configuration, App Store Connect provides the Owner with analytics data on user engagement and app discovery, marketing campaigns, sales, in-app purchases, and payments to measure the performance of this Application. App Store Connect only collects such data from Users who have agreed to share them with the Owner. Users may find more information on how to opt out via their device settings here.

Personal Data processed:
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • Universally unique identifier (UUID)
  • Usage Data
Service provided by:

Functionality

This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

Supabase, Inc.

Supabase Auth

Company: Supabase, Inc.

Place of processing: Singapore

Personal Data processed: account log-in +2

Supabase Auth is a registration and authentication service provided by Supabase, Inc. To simplify the registration and authentication process, Supabase Auth can make use of third-party identity providers and save the information on its platform.

Personal Data processed:
  • account log-in
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • sb-access-token: duration of the session
  • sb-refresh-token: duration of the session
Google Ireland Limited

Google Workspace

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Data communicated while using the service +2

Google Workspace is an integrated suite of cloud-based productivity, collaboration and storage services provided by Google Ireland Limited. Gmail or other G Suite services are not scanned by Google for advertising purposes. In addition, Google does not collect or use data inside these services for advertising purposes in any other way.

Personal Data processed:
  • Data communicated while using the service
  • Trackers
  • Usage Data
Service provided by:

Mailing list or newsletter

Personal Data processed: email address +2

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data

Experience

This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

Meta Platforms, Inc.

Meta lead ads

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: email address +2

Meta lead ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.

Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.

Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Google Ireland Limited

Google Fonts

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows this Application to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Measurement

This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

PostHog, Inc.

PostHog feature flags and A/B testing

Company: PostHog, Inc.

Place of processing: Germany

Personal Data processed: device information +3

PostHog feature flags and A/B testing is a feature flags and A/B testing service provided by PostHog, Inc.

Personal Data processed:
  • device information
  • page views
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • ph_phc_*_posthog: 2 years
PostHog, Inc.

PostHog session replay

Company: PostHog, Inc.

Place of processing: Germany

Personal Data processed: device information +2

PostHog session replay is a session recording service provided by PostHog, Inc.

Personal Data processed:
  • device information
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • ph_phc_*_posthog: 2 years
PostHog, Inc.

PostHog product analytics

Company: PostHog, Inc.

Place of processing: Germany

Personal Data processed: browser information +6

PostHog product analytics is an analytics service provided by PostHog, Inc. that gives the Owner insight into the use of this Application by Users.

Personal Data processed:
  • browser information
  • browsing history
  • clicks
  • device information
  • IP address
  • page views
  • Trackers
Service provided by:
Trackers duration:
  • ph_phc_*_posthog: 2 years

Marketing

This Application uses Trackers to deliver ads or marketing content, and to measure their performance.

Trackers managed by third parties

Meta Platforms, Inc.

Meta ads conversion tracking (Meta pixel)

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _fbc: 3 months
  • _fbp: 3 months
  • fr: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Meta Platforms, Inc.

Meta Lookalike Audience

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Meta Lookalike Audience is an advertising and behavioural targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the basis of their past use of this Application or engagement with relevant content across Meta's apps and services. On the basis of these Data, personalised ads will be shown to Users suggested by Meta Lookalike Audience.

Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Meta Platforms, Inc.

Meta Custom Audience

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: email address +1

Meta Custom Audience is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. that connects the activity of this Application with the Meta Audience Network.

Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.

Personal Data processed:
  • email address
  • Trackers
Service provided by:
Trackers duration:
  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session

How to manage preferences and provide or withdraw consent on this Application

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.