Cookie Policy of Speediance Italy

Welcome to the cookie policy of Speediance Italy. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it.

Latest update: May 26, 2026

Introduction

This document informs Users about the technologies that help Speediance Italy to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Speediance Italy.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Speediance Italy uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Owner and Data Controller

MEA GROUP S.R.L.
Sede Legale: VIALE ANGELO FILIPPETTI, 24 20122 MILANO
Pec: meagroupsrl@legalmail.it
Numero REA: MI-2627842
P.iva: 11848120967

Owner contact email: shop@speediance.it

How Speediance Italy uses Trackers

Necessary

Speediance Italy uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

Shopify Inc.

Shopify

Company: Shopify Inc.

Place of processing: Canada

Personal Data processed: device information +2

Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website. This service may place Trackers on the User’s device. For the most up-to-date and comprehensive information, refer to the service’s official documentation.

Personal Data processed:
  • device information
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _ab: 3 years
  • _customer_account_shop_sessions: 1 month
  • _identity_session: 3 years
  • _master_udr: duration of the session
  • _merchant_essential: 2 years
  • _orig_referrer: 14 days
  • _pay_session: duration of the session
  • _s: 30 minutes
  • _secure_admin_session_id: 4 months
  • _secure_admin_session_id_csrf: 4 months
  • _shopify_country: duration of the session
  • _shopify_d: duration of the session
  • _shopify_essential: 2 years
  • _shopify_essential_: 2 years
  • _shopify_evids: duration of the session
  • _shopify_fs: 1 year
  • _shopify_m: duration of the session
  • _shopify_s: 30 minutes
  • _shopify_test: 1 minute
  • _shopify_tm: duration of the session
  • _shopify_tw: duration of the session
  • _storefront_u: 1 minute
  • _tracking_consent: duration of the session
  • _y: 1 year
  • auth_state_*: 25 minutes
  • c: 2 years
  • cart: 14 days
  • cart_currency: 14 days
  • cart_ver: 14 days
  • checkout_queue_checkout_token: 2 years
  • checkout_queue_token: 2 years
  • checkout_session_token: 21 days
  • checkout_worker_session: 3 days
  • customer_account_new_login: 20 minutes
  • customer_account_preview: 7 days
  • customer_auth_provider: indefinite
  • customer_auth_session_created_at: indefinite
  • discount_code: duration of the session
  • keep_alive: duration of the session
  • localization: 14 days
  • login_with_shop_finalize: 5 minutes
  • master_device_id: 2 years
  • shopifyChatData: duration of the session
  • shopify_pay: 2 years
  • source_name: indefinite
  • storefront_digest: 2 years
Cloudflare, Inc.

Cloudflare

Company: Cloudflare, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through Speediance Italy, i.e., communication between Speediance Italy and the User's browser, while also allowing analytical data from Speediance Italy to be collected.

Personal Data processed:
  • Trackers
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Trackers duration:
  • _cfuvid: indefinite
  • cf_clearance: 30 minutes
American Express Company

American Express

Company: American Express Company

Place of processing: United States

Personal Data processed: email address +3

American Express is a payment service provided by American Express Company which allows Users to make online payments.

Personal Data processed:
  • email address
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Google Ireland Limited

Google Pay

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: email address +5

Google Pay is a payment service provided by Google Ireland Limited, which allows users to make online payments using their Google credentials.

Personal Data processed:
  • email address
  • first name
  • last name
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Mastercard Inc.

Mastercard

Company: Mastercard Inc.

Place of processing: United States

Personal Data processed: email address +3

Mastercard is a payment service provided by Mastercard Inc. which allows Users to make online payments.

Personal Data processed:
  • email address
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Shopify Inc.

Shop Pay

Company: Shopify Inc.

Place of processing: Canada

Personal Data processed: data relating to the point of sale +3

Shop Pay is a payment management and product checkout page service provided by Shopify Inc. which allows Users to make online payments on Speediance Italy.

Personal Data processed:
  • data relating to the point of sale
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Visa Inc.

Visa

Company: Visa Inc.

Place of processing: United States

Personal Data processed: email address +3

Visa is a payment service provided by Visa Inc. which allows Users to make online payments.

Personal Data processed:
  • email address
  • payment info
  • Trackers
  • Usage Data
Service provided by:
Google Ireland Limited

Google Tag Manager

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Google Tag Manager is a tag management service provided by Google Ireland Limited.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Functionality

Speediance Italy uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

Mailing list or newsletter

Personal Data processed: email address +2

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Speediance Italy. Your email address might also be added to this list as a result of signing up to Speediance Italy or after making a purchase.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data

Experience

Speediance Italy uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

Google Ireland Limited

Google Fonts

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows Speediance Italy to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google Ireland Limited

YouTube Video Widget

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

YouTube is a video content visualization service provided by Google Ireland Limited that allows Speediance Italy to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • PREF: 8 months
  • VISITOR_INFO1_LIVE: 8 months
  • VISITOR_PRIVACY_METADATA: 7 months
  • YSC: duration of the session
  • YtIdbMeta:databases: duration of the session
  • iU5q-!O9@$: indefinite
  • yt-player-headers-readable: duration of the session
  • yt-remote-cast-available: indefinite
  • yt-remote-cast-installed: indefinite
  • yt-remote-connected-devices: duration of the session
  • yt-remote-device-id: duration of the session
  • yt-remote-fast-check-period: indefinite
  • yt-remote-session-app: indefinite
  • yt-remote-session-name: indefinite
  • ytidb::LAST_RESULT_ENTRY_KEY: duration of the session
Google Ireland Limited

Google Maps Widget

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Google Maps is a maps visualization service provided by Google Ireland Limited that allows Speediance Italy to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Measurement

Speediance Italy uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

Google Ireland Limited

Google Analytics 4

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: number of Users +3

Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Speediance Italy, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • number of Users
  • session statistics
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _ga: 2 years
  • _ga_*: 2 years

How to manage preferences and provide or withdraw consent on Speediance Italy

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on Speediance Italy.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Speediance Italy to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.