Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, GRAPHINIUM, Query Click, X Ads conversion tracking, Demandbase conversion tracking, Adgoon conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • HubSpot Analytics, Matomo (self-hosted) and WordPress Stats

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics for Firebase (for apps)

      Personal Data: Application opens; Application updates; device information; geography/region; in-app purchases; launches; number of sessions; number of Users; operating systems; session duration; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Heap Analytics

      Personal Data: financial information; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running www.factorycommunication.it

    • WordPress (self-hosted)

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; Usage Data; VAT Number; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; website; ZIP/Postal code

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Firebase Remote Config

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • Google Maps Widget, YouTube Video Widget, Google Fonts and Instagram Widget

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Google Workspace

      Personal Data: email address

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • Firebase Cloud Firestore, Firebase Cloud Functions, Firebase Cloud Storage and Firebase Realtime Database

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Firebase Hosting

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Firebase Performance Monitoring

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Instabug

      Personal Data: email address

  • Interaction with live chat platforms

    • WhatsApp Business Chat Widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Firebase Cloud Messaging and Firebase Notifications

      Personal Data: various types of Data as specified in the privacy policy of the service

    • OneSignal

      Personal Data: email address; geographic position; language; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Elementor Form Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing landing and invitation pages

    • Instapage

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: billing address; city; country; county; Data communicated while using the service; first name; invoicing information; last name; phone number; province; Trackers; Usage Data; ZIP/Postal code

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Firebase Authentication

      Personal Data: email address

    • Instagram Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

    • WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by www.factorycommunication.it

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; field of activity; first name; house number; last name; phone number; physical address; Tax ID; Usage Data; User ID; username; various types of Data; VAT Number; website; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

  • Social features

    • Firebase Dynamic Links

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Bunny CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Factory Communication S.r.l.
    Via Mecenate 84/8, 20138 Milano (MI)

    Owner contact email: donato.cremonesi@factorycommunication.it