Privacy Policy of www.factorycommunication.it

Owner and Data Controller

Factory Communication S.r.l.
Via Mecenate 84/8, 20138 Milano (MI)

Owner contact email: donato.cremonesi@factorycommunication.it

Types of Data collected

Among the types of Personal Data that www.factorycommunication.it collects, by itself or through third parties, there are: phone number; Trackers; Usage Data; geographic position; email address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); language; device information; geography/region; number of Users; number of sessions; session duration; in-app purchases; Application opens; Application updates; launches; operating systems; financial information; Data communicated while using the service; first name; last name; billing address; shipping address; payment info; User ID; username; password; Data communicated in order to use the Service; Universally unique identifier (UUID); gender; date of birth; VAT Number; company name; profession; physical address; fax number; country; state; county; ZIP/Postal code; various types of Data; city; Tax ID; field of activity; number of employees; website; session statistics; answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; house number; user content; contents of the email or message; profile picture; date of the message; time the message was sent; sender of the message; province; invoicing information; latitude (of city); longitude (of city); metro area; IP address; app information; device logs; browser information; scroll-to-page interactions; video views; browsing history; search history; page views; interaction events; page events; custom events.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using www.factorycommunication.it.
Unless specified otherwise, all Data requested by www.factorycommunication.it is mandatory and failure to provide this Data may make it impossible for www.factorycommunication.it to provide its services. In cases where www.factorycommunication.it specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by www.factorycommunication.it or by the owners of third-party services used by www.factorycommunication.it serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through www.factorycommunication.it.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of www.factorycommunication.it (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Contacting the User, Remarketing and behavioural targeting, Content commenting, Location-based interactions, Advertising, Tag management, Displaying content from external platforms, Analytics, User database management, Managing contacts and sending messages, Registration and authentication, Hosting and backend infrastructure, Social features, Infrastructure monitoring, Content performance and features testing (A/B testing), Managing landing and invitation pages, Handling activities related to productivity, Collection of privacy-related preferences, Platform services and hosting, Traffic optimisation and distribution, Spam and bots protection, Registration and authentication provided directly by www.factorycommunication.it, Interaction with live chat platforms, Managing support and contact requests, Building and running www.factorycommunication.it, Heat mapping and session recording and Managing data collection and online surveys.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Advertising

  This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.factorycommunication.it, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside www.factorycommunication.it.
  For more information, please check the privacy policies of the relevant services.
  Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

  Google Ad Manager (Google Ireland Limited)

  Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. This service uses the “DoubleClick” Cookie, which tracks use of www.factorycommunication.it and User behaviour concerning ads, products and services offered.  

  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Google Ads conversion tracking (Google Ireland Limited)

  Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on www.factorycommunication.it.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  GRAPHINIUM (Graphinium SAS)

  GRAPHINIUM is an advertising service provided by Graphinium SAS.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: France – Privacy Policy – Opt out.

  Query Click (Query Click Limited)

  Query Click is an advertising service provided by Query Click Limited.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United Kingdom – Privacy Policy.

  X Ads conversion tracking (X Corp.)

  X Ads conversion tracking is an analytics service provided by X Corp. that connects data from the X advertising network with actions performed on www.factorycommunication.it.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Outbrain conversion tracking (Outbrain pixel) (Outbrain UK)

  Outbrain conversion tracking (Outbrain pixel) is an analytics service provided by Outbrain UK that connects data from the Outbrain advertising network with actions performed on www.factorycommunication.it.

  Personal Data processed: device information; Trackers; Universally unique identifier (UUID); Usage Data.

  Place of processing: United States – Privacy Policy.

  Demandbase conversion tracking (Demandbase Ltd.)

  Demandbase conversion tracking is an analytics service provided by Demandbase Ltd. that connects data from the Demandbase advertising network with actions performed on www.factorycommunication.it.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – https://www.demandbase.com/privacy-policy/#information-choices.

  Adgoon conversion tracking (Reklame S.r.l.)

  Adgoon conversion tracking is an analytics service provided by Reklame S.r.l. that connects data from the Adgoon advertising network with actions performed on www.factorycommunication.it.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Italy – Privacy Policy.

  Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

  Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on www.factorycommunication.it. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

  WhatsApp Business direct marketing (Meta Platforms Ireland Limited)

  Www.factorycommunication.it may send WhatsApp messages to the User for the purpose of direct marketing. Users may in most cases opt out of receiving direct marketing messages by tapping the opt out of marketing messages button in the chat.

  Personal Data processed: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content.

  Place of processing: Ireland – Privacy Policy.

• Analytics

  The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

  HubSpot Analytics ( HubSpot, Inc.)

  HubSpot Analytics is an analytics service provided by HubSpot, Inc.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out .

  Matomo (self-hosted)

  Matomo is an analytics software used by www.factorycommunication.it to analyse data directly without the help of third parties.

  Personal Data processed: Trackers; Usage Data.

  WordPress Stats (Automattic Inc.)

  WordPress Stats is an analytics service provided by Automattic Inc. or by Aut O’Mattic A8C Ireland Ltd., depending on how the Owner manages the Data processing.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Google Analytics Advertising Reporting Features (Google LLC)

  Google Analytics on www.factorycommunication.it has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Google Analytics for Firebase (for apps) (Google LLC)

  Google Analytics for Firebase (for apps) or Firebase Analytics is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. In order to understand Google's use of Data, consult Google's partner policy.

  Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

  Www.factorycommunication.it uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

  Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

  Personal Data processed: Application opens; Application updates; device information; geography/region; in-app purchases; launches; number of sessions; number of Users; operating systems; session duration; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Heap Analytics (Heap Inc.)

  Heap Analytics is an analytics service provided by Heap Inc, that allows the Owner to analyse revenue and Users’ (commercial) activity on www.factorycommunication.it.

  Personal Data processed: financial information; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Google Analytics Demographics and Interests reports (Google LLC)

  Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for www.factorycommunication.it (demographics means age and gender Data).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  YouTube Analytics and Reporting API (Google LLC)

  YouTube Analytics and Reporting API is a video content analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Through this Service, www.factorycommunication.it may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

  Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

  Personal Data processed: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username.

  Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

  Google Analytics 4 (Google LLC)

  Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of www.factorycommunication.it, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

• Building and running www.factorycommunication.it

  Key components of www.factorycommunication.it are built and run directly by the Owner by making use of the software listed below.

  WordPress (self-hosted) (www.factorycommunication.it)

  Www.factorycommunication.it is built and run by the Owner via a CMS software (Content Management System) called WordPress.

  Personal Data processed: city; company name; country; email address; first name; last name; phone number; physical address; Usage Data; VAT Number; ZIP/Postal code.

• Collection of privacy-related preferences

  This type of service allows www.factorycommunication.it to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.

  iubenda Privacy Controls and Cookie Solution (iubenda srl)

  The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information and in particular to the use of Cookies and other Trackers on www.factorycommunication.it.

  Personal Data processed: Trackers.

  Place of processing: Italy – Privacy Policy.

  iubenda Consent Database (iubenda srl)

  The iubenda Consent Database allows to store and retrieve records of Users’ consent to the processing of Personal Data, and information and preferences expressed in relation to the provided consent. In order to do so, it makes use of a Tracker that temporarily stores pending information on the User’s device until it is processed by the API. The Tracker (a browser feature called localStorage) is at that point deleted.

  Personal Data processed: Data communicated while using the service; Trackers.

  Place of processing: Italy – Privacy Policy.

• Contacting the User

  Phone contact

  Users that provided their phone number might be contacted for commercial or promotional purposes related to www.factorycommunication.it, as well as for fulfilling support requests.

  Personal Data processed: phone number.

  Contact form

  By completing the contact form with their information, the User authorises www.factorycommunication.it to use these details to respond to the inquiries (like quotes, and any other requests).

  Personal Data processed: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code.

  Mailing list or newsletter

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning www.factorycommunication.it. Your email address might also be added to this list as a result of signing up to www.factorycommunication.it or after making a purchase.

  Personal Data processed: city; company name; country; county; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; website; ZIP/Postal code.

• Content commenting

  Content commenting services allow Users to make and publish their comments on the contents of www.factorycommunication.it.
  Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
  If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

  Facebook Comments (Meta Platforms, Inc.)

  Facebook Comments is a content commenting service provided by Meta Platforms, Inc. enabling the User to leave comments and share them on the Facebook platform.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

• Content performance and features testing (A/B testing)

  The services contained in this section allow the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of www.factorycommunication.it.

  Firebase Remote Config (Google LLC)

  Firebase Remote Config is an A/B testing and configuration service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of www.factorycommunication.it and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Google Maps Widget (Google Ireland Limited)

  Google Maps is a maps visualisation service provided by Google Ireland Limited that allows www.factorycommunication.it to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  YouTube Video Widget (Google Ireland Limited)

  YouTube is a video content visualisation service provided by Google Ireland Limited that allows www.factorycommunication.it to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Google Fonts (Google Ireland Limited)

  Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows www.factorycommunication.it to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Instagram Widget (Meta Platforms, Inc.)

  Instagram is an image visualisation service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that allows www.factorycommunication.it to incorporate content of this kind on its pages.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Handling activities related to productivity

  This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.
  These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.

  Google Workspace (Google LLC)

  Google Workspace is an integrated suite of cloud-based productivity, collaboration and storage services provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. Gmail or other G Suite services are not scanned by Google for advertising purposes. In addition, Google does not collect or use data inside these services for advertising purposes in any other way.

  Personal Data processed: email address.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Heat mapping and session recording

  Heat mapping services are used to display the areas of www.factorycommunication.it that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of User behaviour.
  Some of these services may record sessions and make them available for later visual playback.

  Crazy Egg (Crazyegg)

  Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable www.factorycommunication.it to run and be distributed or to provide a ready-made infrastructure to run specific features or parts of www.factorycommunication.it.

  Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  Firebase Cloud Firestore (Google LLC)

  Firebase Cloud Firestore is a hosting and backend service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Firebase Cloud Functions (Google LLC)

  Firebase Cloud Functions is a hosting and backend service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Firebase Cloud Storage (Google LLC)

  Firebase Cloud Storage is a hosting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Firebase Hosting (Google LLC)

  Firebase Hosting is a hosting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Firebase Realtime Database (Google LLC)

  Firebase Realtime Database is a hosting and backend service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Infrastructure monitoring

  This type of service allows www.factorycommunication.it to monitor the use and behaviour of its components so its performance, operation, maintenance and troubleshooting can be improved.
  Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of www.factorycommunication.it.

  Firebase Performance Monitoring (Google LLC)

  Firebase Performance Monitoring is a monitoring service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Instabug (Instabug, Inc.)

  Instabug is a monitoring service provided by Instabug, Inc.

  Personal Data processed: email address.

  Place of processing: United States – Privacy Policy.

• Interaction with live chat platforms

  This type of service allows Users to interact with third-party live chat platforms directly from the pages of www.factorycommunication.it, in order to contact and be contacted by www.factorycommunication.it‘s support service.
  If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

  WhatsApp Business Chat Widget (Meta Platforms Ireland Limited)

  WhatsApp Business Chat Widget is a service for interacting with the WhatsApp instant messaging app and platform provided by Meta Platforms Ireland Limited.

  Personal Data processed: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content.

  Place of processing: Ireland – Privacy Policy.

• Location-based interactions

  Geolocation

  Www.factorycommunication.it may collect, use, and share User location Data in order to provide location-based services. Most browsers and devices provide tools to opt out from this feature by default. If explicit authorisation has been provided, the User’s location data may be tracked by www.factorycommunication.it.

  Personal Data processed: geographic position.

• Managing contacts and sending messages

  This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  HubSpot Email ( HubSpot, Inc.)

  HubSpot Email is an email address management and message sending service provided by HubSpot, Inc.

  Personal Data processed: email address; Usage Data.

  Place of processing: United States – Privacy Policy.

  Firebase Cloud Messaging (Google LLC)

  Firebase Cloud Messaging is a message sending service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. Firebase Cloud Messaging allows the Owner to send messages and notifications to Users across platforms such as Android, iOS, and the web. Messages can be sent to single devices, groups of devices, or specific topics or User segments.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Firebase Notifications (Google LLC)

  Firebase Notifications is a message sending service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. Firebase Notifications can be integrated with Firebase Analytics to target analytics-based audiences and track opening and conversion events.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  OneSignal (Lilomi, Inc.)

  OneSignal is a message sending service provided by Lilomi, Inc.

  OneSignal allows the Owner to send messages and notifications to Users across platforms such as Android, iOS, and the web. Messages can be sent to single devices, groups of devices, or specific topics or User segments. Depending on the permissions granted to www.factorycommunication.it, the Data collected may also include precise location (i.e. GPS-level data) or WiFi information, apps installed and enabled on the User's device. Www.factorycommunication.it uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the OneSignal service.

  The Data collected may be used by the service provider for interest-based advertising, analytics and market research. In order to understand OneSignal's use of Data, consult OneSignal's privacy policy.

  Push notifications opt-out Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

  Interest-based advertising opt-out Users may opt-out of OneSignal advertising features through applicable device settings, such as the device advertising settings for mobile phones. Different device configurations, or updates to devices, may affect or change how these indicated settings work.

  Personal Data processed: email address; geographic position; language; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy – Opt out.

• Managing data collection and online surveys

  This type of service allows www.factorycommunication.it to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
  The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

  These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

  Elementor Form Widget (Elementor Ltd.)

  Elementor Form Widget is a form builder for Elementor.

  Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

  Place of processing: Israel – Privacy Policy.

• Managing landing and invitation pages

  This type of service helps with building and managing landing and invitation pages, i.e., pages for presenting a product or service, where you may add your contact information such as an email address.
  Managing these pages means that these services will handle the Personal Data collected through the pages, including Usage Data.

  Instapage (Instapage, Inc.)

  Instapage is a landing page management service provided by Instapage, Inc., that allows www.factorycommunication.it to collect the email addresses of Users interested in its service. Instapage allows the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of the created landing pages.

  Personal Data processed: email address; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

• Managing support and contact requests

  This type of service allows www.factorycommunication.it to manage support and contact requests received via email or by other means, such as the contact form.
  The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).

  WhatsApp Business customer support (Meta Platforms Ireland Limited)

  WhatsApp Business customer support is a customer support service provided by Meta Platforms Ireland Limited.

  Personal Data processed: billing address; city; country; county; Data communicated while using the service; first name; invoicing information; last name; phone number; province; Trackers; Usage Data; ZIP/Postal code.

  Place of processing: Ireland – Privacy Policy.

• Platform services and hosting

  These services have the purpose of hosting and running key components of www.factorycommunication.it, therefore allowing the provision of www.factorycommunication.it from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
  Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  WordPress.com (Automattic Inc.)

  WordPress.com is a platform provided by Automattic Inc. or by Aut O’Mattic A8C Ireland Ltd., depending on how the Owner manages the Data processing, that allows the Owner to build, run and host www.factorycommunication.it.

  Any disclosed WordPress extension or plugin that processes Personal Data, processes this data via WordPress.com unless otherwise specified.

  Personal Data processed: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Registration and authentication

  By registering or authenticating, Users allow www.factorycommunication.it to identify them and give them access to dedicated services.
  Depending on what is described below, third parties may provide registration and authentication services. In this case, www.factorycommunication.it will be able to access some Data, stored by these third-party services, for registration or identification purposes.
  Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

  Firebase Authentication (Google LLC)

  Firebase Authentication is a registration and authentication service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. To simplify the registration and authentication process, Firebase Authentication can make use of third-party identity providers and save the information on its platform.

  Personal Data processed: email address.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Instagram Authentication (Meta Platforms, Inc.)

  Instagram Authentication is a registration and authentication service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, and is connected to the Instagram social network.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  WordPress.com Single Sign On (Automattic Inc.)

  WordPress.com Single Sign On is a registration and authentication service provided by Automattic Inc. or by Aut O’Mattic A8C Ireland Ltd., depending on how the Owner manages the Data processing, and is connected to the WordPress.com network.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Registration and authentication provided directly by www.factorycommunication.it

  By registering or authenticating, Users allow www.factorycommunication.it to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only. The Data collected are only those necessary for the provision of the service requested by the Users.

  Direct registration

  The User registers by filling out the registration form and providing the Personal Data directly to www.factorycommunication.it.

  Personal Data processed: billing address; city; company name; country; county; email address; field of activity; first name; house number; last name; phone number; physical address; Tax ID; Usage Data; User ID; username; various types of Data; VAT Number; website; ZIP/Postal code.

• Remarketing and behavioural targeting

  This type of service allows www.factorycommunication.it and its partners to inform, optimize and serve advertising based on past use of www.factorycommunication.it by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
  Some services offer a remarketing option based on email address lists.
  Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

  Facebook Remarketing (Meta Platforms, Inc.)

  Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. that connects the activity of www.factorycommunication.it with the Meta Audience Network.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Remarketing with Google Analytics (Google Ireland Limited)

  Remarketing with Google Analytics is a remarketing and behavioural targeting service provided by Google Ireland Limited that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Ads Remarketing (Google Ireland Limited)

  Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google Ireland Limited that connects the activity of www.factorycommunication.it with the Google Ads advertising network and the DoubleClick Cookie.

  In order to understand Google's use of Data, consult Google's partner policy.

  Users can opt out of Google's use of Trackers for ads personalisation by visiting Google's Ads Settings.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Google Ad Manager Audience Extension (Google LLC)

  Google Ad Manager Audience Extension is a remarketing and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that tracks the visitors of www.factorycommunication.it and allows selected advertising partners to display targeted ads across the web to them.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

• Social features

  Firebase Dynamic Links (Google LLC)

  Firebase Dynamic Links is a social feature provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. Dynamic Links are tracked within Firebase or Google Analytics for Firebase, which informs the Owner about the details of the User journey to and within www.factorycommunication.it.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Spam and bots protection

  This type of service analyses the traffic of www.factorycommunication.it, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognised as spam or protecting it from malicious bots activities.

  Google reCAPTCHA (Google LLC)

  Google reCAPTCHA is a spam protection service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Cloudflare Bot Management (Cloudflare, Inc.)

  Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

  Personal Data processed: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code.

  Place of processing: United States – Privacy Policy.

• Tag management

  This type of service helps the Owner to manage the tags or scripts needed on www.factorycommunication.it in a centralised fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Google Tag Manager (Google Ireland Limited)

  Google Tag Manager is a tag management service provided by Google Ireland Limited.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Usage Data.

  Place of processing: Ireland – Privacy Policy.

• Traffic optimisation and distribution

  This type of service allows www.factorycommunication.it to distribute their content using servers located across different countries and to optimise their performance.
  Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between www.factorycommunication.it and the User's browser.
  Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

  Cloudflare (Cloudflare, Inc.)

  Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through www.factorycommunication.it, i.e., communication between www.factorycommunication.it and the User's browser, while also allowing analytical data from www.factorycommunication.it to be collected.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Bunny CDN (BunnyWay d.o.o.)

  Bunny CDN is a traffic optimisation and distribution service provided by BunnyWay d.o.o.

  Personal Data processed: Usage Data.

  Place of processing: Slovenia – Privacy Policy.

• User database management

  This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to www.factorycommunication.it, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving www.factorycommunication.it.
  Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on www.factorycommunication.it.

  HubSpot CRM ( HubSpot, Inc.)

  HubSpot CRM is a User database management service provided by HubSpot, Inc.

  Personal Data processed: email address; phone number; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  HubSpot Lead Management ( HubSpot, Inc.)

  HubSpot Lead Management is a User database management service provided by HubSpot, Inc.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Cookie Policy

Www.factorycommunication.it uses Trackers. To learn more, Users may consult the Cookie Policy.

Further information for Users in Switzerland

This section applies to Users in Switzerland, and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy.

Further details regarding the categories of Data processed, the purposes of processing, the categories of recipients of the personal data, if any, the retention period and further information about Personal Data can be found in the section titled “Detailed information on the processing of Personal Data” within this document.

The rights of Users according to the Swiss Federal Act on Data Protection

Users may exercise certain rights regarding their Data within the limits of law, including the following:

• right of access to Personal Data;
• right to object to the processing of their Personal Data (which also allows Users to demand that processing of Personal Data be restricted, Personal Data be deleted or destroyed, specific disclosures of Personal Data to third parties be prohibited);
• right to receive their Personal Data and have it transferred to another controller (data portability);
• right to ask for incorrect Personal Data to be corrected.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible, providing Users with the information required by law.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of www.factorycommunication.it or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, www.factorycommunication.it may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, www.factorycommunication.it and any third-party services may collect files that record interaction with www.factorycommunication.it (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within www.factorycommunication.it and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.