Cookie Policy of www.mya.co.uk
This document informs Users about the technologies that help www.mya.co.uk to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with www.mya.co.uk.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Www.mya.co.uk uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of www.mya.co.uk and delivery of the Service
Www.mya.co.uk uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Other activities involving the use of Trackers
Basic interactions & functionalities
Www.mya.co.uk uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
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Tag Management
This type of service helps the Owner to manage the tags or scripts needed on www.mya.co.uk in a centralised fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _dc_gtm_*: 1 minute
- _gcl_au: 3 months
Experience enhancement
Www.mya.co.uk uses Trackers to provide a personalised user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.
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Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of www.mya.co.uk and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
YouTube video widget (Google Ireland Limited)
YouTube is a video content visualisation service provided by Google Ireland Limited that allows www.mya.co.uk to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: duration of the session
YouTube Data API (Google Ireland Limited)
YouTube Data API is a video content visualisation service provided by Google Ireland Limited that allows www.mya.co.uk to incorporate functions normally executed on YouTube so that Users can watch, find, and manage YouTube content directly on www.mya.co.uk.
Through this Service, www.mya.co.uk may collect Data directly or indirectly on or from Users’ devices, including by making use of Trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.
Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.
Personal Data processed: Tracker.
Place of processing: Ireland – Privacy Policy – Opt out.
Measurement
Www.mya.co.uk uses Trackers to measure traffic and analyse User behaviour with the goal of improving the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
FullStory (FullStory, Inc.)
FullStory is an analytics and heat mapping service provided by FullStory, Inc.
FullStory maps how frequently Users interact with the different areas of www.mya.co.uk, allowing the Owner to draw conclusions about their interests and preferences. FullStory further allows for the recording of mapping sessions making them available for later visual playback.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on www.mya.co.uk.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
Google Analytics Advertising Reporting Features (Google Ireland Limited)
Google Analytics on www.mya.co.uk has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- IDE: 2 years
- __utma: 2 years
- __utmb: 30 minutes
- __utmc: duration of the session
- __utmt: 10 minutes
- __utmv: 2 years
- __utmz: 7 months
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
- test_cookie: 15 minutes
Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on www.mya.co.uk. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _fbp: 3 months
- fr: 3 months
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Content performance and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of www.mya.co.uk.
Google Optimize (Google Ireland Limited)
Google Optimize is an A/B testing service provided by Google Ireland Limited ("Google").
Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- NID: 7 months
- __utma: 2 years
- __utmb: 30 minutes
- __utmc: duration of the session
- __utmt: 10 minutes
- __utmv: 2 years
- __utmz: 7 months
- _ga: 2 years
- _gac*: 3 months
- _gaexp: 3 months
- _gat: 1 minute
- _gcl_au: 3 months
- _gid: 1 day
- _opt_awcid: 1 day
- _opt_awgid: 1 day
- _opt_awkid: 1 day
- _opt_awmid: 1 day
- _opt_expid: 10 seconds
- _opt_utmc: 1 day
Google Optimize 360 (Google Ireland Limited)
Google Optimize 360 is an A/B testing service provided by Google Ireland Limited ("Google").
This service allows the Owner to target groups of Users on the base of their past use of www.mya.co.uk. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.
Google may use Personal Data to contextualise and personalise the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- NID: 7 months
- _gcl_au: 3 months
Targeting & Advertising
Www.mya.co.uk uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.
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Advertising
This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.mya.co.uk, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside www.mya.co.uk. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
EL TIEMPO (CASA EDITORIAL EL TIEMPO S.A. (Pelmorex Media Corp.))
EL TIEMPO is an advertising service provided by CASA EDITORIAL EL TIEMPO S.A. (Pelmorex Media Corp.).
Personal Data processed: Tracker and Usage Data.
Place of processing: Colombia – Privacy Policy.
Storage duration: up to 1 year
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Owner and Data Controller
MYA Clinics Ltd, 1 Cardale Park, Beckwith Head Road,, Harrogate, HG3 1RY
Owner contact email: info@mya.co.uk
Since the use of third-party Trackers through www.mya.co.uk cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by www.mya.co.uk.