Cookie Policy of www.elisabettafranchi.com

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Application uses Trackers

Necessary

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed directly by the Owner

  • GrowthBook (self-hosted) (this Application)

    GrowthBook (self-hosted) is an A/B testing feature built into this Application.

    Personal Data processed: browser information, browsing history, clicks, crash data, device information, device logs, interaction events, operating systems, page views, scroll position, scroll-to-page interactions, Trackers and Usage Data.

Trackers managed by third parties

  • Cloudflare (Cloudflare Inc.)

    Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.

    Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • _cfuvid: indefinite
    • cf_clearance: 30 minutes

  • Google Tag Manager (Google LLC)

    Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  • GrowthBook Cloud (GrowthBook, Inc.)

    GrowthBook Cloud is an A/B testing service provided by GrowthBook, Inc.

    Personal Data processed: browser information, browsing history, clicks, crash data, device information, device logs, interaction events, operating systems, page views, scroll position, scroll-to-page interactions, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

Other Trackers

  • Elisabetta Franchi

    Usato abbinato alle funzionalità di carrello. Ricorda i prodotti in wishlist e le credenziali dell’utente a checkout
    Determina le preferenze linguistiche dell’utente. Setta le preferenze automaticamente al rientro dell’utente sul sito.
    Garantisce la sicurezza della navigazione dei visitatori impedendo la falsificazione di richieste incrociate. Questo cookie è essenziale per la sicurezza del sito web e del visitatore.
    Tiene traccia dei messaggi di errore e di altre notifiche che vengono mostrate all'utente, come il messaggio di consenso dei cookie e vari messaggi di errore.
    Memorizza il contenuto tradotto quando richiesto dallo shopper.
    Memorizza i codici prodotto dei prodotti recentemente confrontati.
    Facilita la caching dei contenuti sul browser per rendere le pagine di carico più veloce.
    Questo è il cookie viene utilizzato in un contesto di bilanciamento del carico - Questo ottimizza il tasso di risposta tra il visitatore e il sito, distribuendo il carico di traffico su più collegamenti di rete o server
    Facilita la traduzione dei contenuti in altre lingue.
    Facilita la caching dei contenuti sul browser per rendere le pagine di carico più veloce.
    Cookie funzionale al funzionamento della cache del sito
    Facilita il passaggio alla lingua di navigazione dell’utente.
    Mantiene la sessione dell’utente durante la navigazione tra le pagine del sito

    Trackers duration:

    • _data_ids: duration of the session
    • store: 1 year
    • Form_key: 1 day
    • mage-messages: duration of the session
    • mage-translation-storage: indefinite
    • recently_compared_product: duration of the session
    • mage-banners-cache-storage: indefinite
    • mage-cache-storage: indefinite
    • Mage-cache-sessid: duration of the session
    • Mage-translation-file-version: indefinite
    • mage-cache-storage-section-invalidation: indefinite
    • Mage-cache-timeout: indefinite
    • Mage-translation-storage: indefinite
    • PHPSESSID: 1 day
    • Private_content_version: indefinite

  • Magento

    Memorizza il country code suggerito in base alla geolocalizzazione
    imposta il tempo entro il quale il popup della newsletter non appare più dopo aver completato l’iscrizione.
    Permette di memorizzare la wishlist per i clienti non registrati
    Memorizza l'id dello store settato

    Trackers duration:

    • filoblu_geoip_localized_country: 30 days
    • filoblu_newsletter_popup: 30 days
    • guest_wishlist: 30 days
    • filoblu_geoip_country: 30 days

  • Magento

    verifica la presenta dell’utente in uno store diverso da quello di navigazione e lo avvisa.

    Trackers duration:

    • filoblu_geoip_misfits: indefinite

  • Google Analytics 4

    Platform measuring traffic data coming from a website and/or app being used; in this case, analytical cookies are to be considered as technical cookies, therefore there is no need for consent, the legal basis being pre-contractual or contractual obligation (visit to the website) or lawful interest of the data controller. Measurement or Performance cookies are generally analytical cookies, which can be equated with technical cookies regulated under the conditions established by the Authorities, specifically for this website, by the Italian data-protection authority, most recently according to order no. 231 of 10th June 2021 “Guidelines for cookies and other tracking tools”.

    Trackers duration:

    • _ga: 2 years
    • _ga_WHEYDQMN2M: 2 years

Functionality

This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed directly by the Owner

  • Contact form (this Application)

    By filling in the contact form with their Data, the User authorises this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: Trackers and Usage Data.

Trackers managed by third parties

  • Zendesk Chat (Zendesk, Inc.)

    Zendesk Chat is a service for interacting with the Zendesk live chat platform provided by Zendesk, Inc.

    Personal Data processed: country, Data communicated while using the service, email address, first name, last name, phone number, physical address, Tracker and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • __zlcmid: 1 year
    • __zlcstore: indefinite

  • ZD assets

    ID univoco che identifica la sessione dell’utente

    Trackers duration:

    • ID univoco che identifica la sessione dell’utente: indefinite

  • Zendesk

    Integrazione con Applicazione Customer care Zendesk
    Integrazione con Chat Zendesk

    Trackers duration:

    • __cfduid - zendesk: 1 year
    • __cfduid - zopim: 1 year

  • ActiveCampaign site messages (ActiveCampaign, Inc.)

    The ActiveCampaign site messages is a service for interacting with the ActiveCampaign live chat platform provided by ActiveCampaign, Inc.

    Personal Data processed: Data communicated while using the service, email address, Tracker and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • ac_enable_tracking: 1 month

Experience

This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

  • Font Awesome (Fonticons, Inc. )

    Font Awesome is a typeface visualisation service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy.

  • YouTube IFrame Player (Google Ireland Limited)

    YouTube IFrame Player is a video content visualisation service provided by Google Ireland Limited that allows this Application to incorporate content of this kind on its pages.

    Through this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

    Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

    Personal Data processed: Data communicated in order to use the Service, Data communicated while using the service, device information, Tracker and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt out.

    Trackers duration:

    • VISITOR_PRIVACY_METADATA: 7 months
    • YtIdbMeta:databases: duration of the session
    • iU5q-!O9@$: indefinite
    • yt-player-headers-readable: duration of the session
    • yt-remote-cast-available: indefinite
    • yt-remote-cast-installed: indefinite

  • Elisabetta Franchi

    Cookie fondamentale per la funzionalità di cache durante la navigazione

    Trackers duration:

    • X-Magento-Vary: 1 day

  • Pushcrew

    Questo cookie di opt-out identifica se il visitatore ha deselezionato qualsiasi cookie, tracker o altri strumenti di targeting del pubblico.

    Trackers duration:

    • wingify_donot_track_actions: 9999 days

  • Google tag manager

    Utilizzato da Facebook per fornire una serie di prodotti pubblicitari, come le offerte in tempo reale da parte di inserzionisti terzi.

    Trackers duration:

    • _fbp: 3 months

  • ZD assets

    Registra quando il BOT di Zendesk dell’assistenza si visualizza nel dispositivo dell’utente

    Trackers duration:

    • ZD-store: indefinite

Measurement

This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

  • Elisabetta Franchi

    Determina se la navigazione dell'utente deve essere registrata in un determinato luogo statistico.

    Trackers duration:

    • _hjIncludedInSample: duration of the session

  • Google

    Non classificato

    Trackers duration:

    • Smc_spv: duration of the session
    • Smct_session: duration of the session

  • Hotjar Heat Maps & Recordings (Hotjar Ltd.)

    Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
    Hotjar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Trackers duration:

    • _hjAbsoluteSessionInProgress: 30 minutes
    • _hjCachedUserAttributes: duration of the session
    • _hjClosedSurveyInvites: 1 year
    • _hjDonePolls: 1 year
    • _hjFirstSeen: duration of the session
    • _hjIncludedInSessionSample: 30 minutes
    • _hjLocalStorageTest: duration of the session
    • _hjLocalStorageTest: duration of the session
    • _hjMinimizedPolls: 1 year
    • _hjSession*: 30 minutes
    • _hjSessionRejected: duration of the session
    • _hjSessionResumed: duration of the session
    • _hjSessionStorageTest: indefinite
    • _hjSessionTooLarge: 1 hour
    • _hjSessionUser*: 1 year
    • _hjSessionUser_*: 2 years
    • _hjShownFeedbackMessage: 1 year
    • _hjTLDTest: duration of the session
    • _hjUserAttributesHash: duration of the session
    • _hjViewportId: duration of the session
    • _hjid: 1 year

  • Microsoft Clarity (Microsoft Corporation)

    Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

    Personal Data processed: clicks, country, custom events, device information, diagnostic events, interaction events, layout details, mouse movements, page events, positional information, scroll-to-page interactions, session duration, time zone, Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Trackers duration:

    • ANONCHK: 10 minutes
    • CLID: 1 year
    • MR: 7 days
    • MUID: 1 year
    • SM: duration of the session
    • _clck: 1 year
    • _clsk: 1 day
    • _cltk: indefinite

  • Elisabetta Franchi

    Memorizza la configurazione dei dati di prodotto relativi ai prodotti visti di recente / prodotti a confronto.

    Trackers duration:

    • product_data_storage: duration of the session

  • Google

    Usato da Google tag Manager per controllare il loading dello script di Google Analytics
    Registra un ID univoco utilizzato per generare dati statistici su come il visitatore utilizza il sito internet
    Usato per distinguere gli utenti.
    Cookie per il funzionamento e per la raccolta di statistiche su Leadchampion

    Trackers duration:

    • _dc_gtm: 1 day
    • _ga: 2 years
    • _gat: 1 day
    • _gid: 1 day

  • Google Analytics

    Usato per inviare a Google informazioni sui dispositivi usati dall’utente

    Trackers duration:

    • collect: duration of the session

  • Hotjar

    Setta un ID univoco per la sessione

    Trackers duration:

    • _hjid: indefinite

  • Pushcrew

    Si tratta di uno strumento utilizzato per combinare o modificare i contenuti del sito web.

    Trackers duration:

    • _wingify_pc_uuid: 9999 days

  • ZD assets

    Identifica l’utente che torna a visitare il sito
    Registra la data e l’ora dell’ultima visita dell’utente

    Trackers duration:

    • ZD-Build: indefinite
    • ZD-currentTime: duration of the session

  • Google Analytics (Universal Analytics) (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilises the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualise and personalise the ads of its own advertising network.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

  • Google Analytics Advertising Reporting Features (Google LLC)

    Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • IDE: 2 years
    • _gcl_*: 3 months
    • test_cookie: 15 minutes

  • Google Analytics Demographics and Interests reports (Google LLC)

    Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Application (demographics means age and gender Data).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Tracker and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • IDE: 2 years
    • _gcl_*: 3 months
    • test_cookie: 15 minutes

  • User ID extension for Google Analytics (Google LLC)

    Google Analytics on this Application makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
    The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Application.
    The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

    Personal Data processed: Tracker.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  • Mapp Intelligence powered by Webtrekk (Mapp Digital US, LLC)

    Mapp Intelligence powered by Webtrekk is an analytics and behavioural targeting service provided by Mapp Digital US, LLC or by Mapp Digital Germany GmbH, depending on how the Owner manages the Data processing, that allows the Owner to analyse and profile Users according to their behaviour through the use of a dedicated tracking system.

    Personal Data processed: device information, device logs, geographic position, Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Germany – Privacy Policy – Opt out.

    Trackers duration:

    • wt3_eid: 6 months
    • wt3_sid: duration of the session
    • wt_eid: 6 months
    • wt_feid: duration of the session
    • wt_fweid: duration of the session
    • wt_geid: duration of the session
    • wt_nbg_Q3: duration of the session
    • wt_nv: 6 months
    • wt_nv_s: duration of the session
    • wt_rla: duration of the session
    • wt_sid: duration of the session
    • wteid_*: 6 months

  • Yandex Metrica (YANDEX, LLC)

    Yandex Metrica is an analytics and heat mapping service provided by YANDEX, LLC.
    Yandex Metrica is used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: Russian Federation – Privacy Policy.

    Trackers duration:

    • _ymBRC: duration of the session
    • _ym_d: 1 year
    • _ym_isad: 2 days
    • _ym_retryReqs: duration of the session
    • _ym_synced: duration of the session
    • _ym_uid: 1 year
    • _ym_visorc_*: 30 minutes
    • i: 1 year
    • yabs-sid: duration of the session
    • yandexuid: 1 year
    • ymex: 1 year

  • Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _ga: 2 years
    • _ga_*: 2 years

  • Google Analytics Granular location and device data collection (Google LLC)

    Google Analytics on this Application has granular data collection activated which collects location and device data on a per-region basis. It allows the Owner to create and analyse User reports that rely on those metrics.

    Personal Data processed: browser information, city, device information, number of Users, session statistics, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  • Meta Events Manager (Meta Platforms, Inc.)

    Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.

    Personal Data processed: browsing history, clicks, page views, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Google Analytics (Universal Analytics) with anonymised IP (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilises the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
    This integration of Google Analytics anonymises your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

Marketing

This Application uses Trackers to deliver personalised ads or marketing content, and to measure their performance.

Trackers managed by third parties

  • Criteo (Criteo SA)

    Criteo is an advertising service provided by Criteo SA.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: France – Privacy Policy – Opt Out.

    Trackers duration:

    • criteo_fast_bid: 7 days
    • criteo_fast_bid_expires: 7 days
    • cto_bundle: 2 years
    • cto_bundle: indefinite
    • cto_optout: 2 years
    • cto_optout: indefinite
    • optout: 2 years
    • uid: 2 years

  • Google Ads conversion tracking (Google LLC)

    Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions performed on this Application.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

    Trackers duration:

    • IDE: 2 years
    • test_cookie: 15 minutes

  • Google Ads Similar audiences (Google LLC)

    Similar audiences is an advertising and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that uses Data from Google Ads Remarketing in order to display ads to Users with similar behaviour to Users who are already on the remarketing list due to their past use of this Application.
    On the basis of this Data, personalised ads will be shown to Users suggested by Google Ads Similar audiences.

    Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

    Hotjar is an analytics service provided by Hotjar Ltd.
    Hotjar honours generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Trackers duration:

    • _hjAbsoluteSessionInProgress: 30 minutes
    • _hjCachedUserAttributes: duration of the session
    • _hjClosedSurveyInvites: 1 year
    • _hjDonePolls: 1 year
    • _hjFirstSeen: duration of the session
    • _hjIncludedInSessionSample: 30 minutes
    • _hjLocalStorageTest: duration of the session
    • _hjMinimizedPolls: 1 year
    • _hjSession*: 30 minutes
    • _hjSessionRejected: duration of the session
    • _hjSessionResumed: duration of the session
    • _hjSessionStorageTest: indefinite
    • _hjSessionTooLarge: 1 hour
    • _hjSessionUser*: 1 year
    • _hjSessionUser_*: 2 years
    • _hjShownFeedbackMessage: 1 year
    • _hjTLDTest: duration of the session
    • _hjUserAttributesHash: duration of the session
    • _hjViewportId: duration of the session
    • _hjid: 1 year

  • Microsoft Advertising (Microsoft Corporation)

    Microsoft Advertising is an advertising service provided by Microsoft Corporation.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • MUID: 2 years
    • _uetmsclkid: 3 months
    • _uetmsclkid: indefinite
    • _uetsid: 1 day
    • _uetsid: indefinite
    • _uetvid: 2 years
    • _uetvid: indefinite

  • Microsoft Advertising Universal Event Tracking (Microsoft Corporation)

    Microsoft Advertising Universal Event Tracking is an analytics service provided by Microsoft Corporation that connects data from the Microsoft Advertising network with actions performed on this Application.

    Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), Universally unique identifier (UUID) and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • _uetsid: 1 day
    • _uetvid: 2 years

  • Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

    Trackers duration:

    • _fbc: 3 months
    • _fbp: 3 months
    • fr: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Facebook Lookalike Audience (Meta Platforms, Inc.)

    Facebook Lookalike Audience is an advertising and behavioural targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the base of their past use of this Application or engagement with relevant content across the Facebook apps and services.
    On the base of these Data, personalised ads will be shown to Users suggested by Facebook Lookalike Audience.

    Users can opt out of Facebook's use of Trackers for ads personalisation by visiting this opt-out page.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Google Floodlight conversion tracking (Floodlight tag) (Google LLC)

    Google Floodlight conversion tracking (Floodlight tag) is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects Data from the Google advertising services (i.e. Search Ads 360 and Campaign Manager 360) with actions performed on this Application. Depending on the setup of the service, such Data might also be used for retargeting purposes.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

  • Yandex (YANDEX, LLC)

    Yandex is an advertising service provided by YANDEX, LLC.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: Russian Federation – Privacy Policy.

    Trackers duration:

    • _ymBRC: duration of the session
    • _ym_synced: duration of the session
    • sync_cookie_csrf: 10 minutes

  • TikTok conversion tracking (TikTok Inc.)

    TikTok conversion tracking is an analytics and behavioural targeting service provided by TikTok Inc. that connects data from the TikTok advertising network with actions performed on this Application. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of this Application.

    Personal Data processed: device information, Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • _tt_enable_cookie: 2 years
    • _ttp: 2 years
    • tt_appInfo: indefinite
    • tt_pixel_session_index: indefinite
    • tt_sessionId: indefinite

  • Google Ads enhanced conversions (Google Ireland Limited)

    Google Ads enhanced conversions is an advertising service provided by Google Ireland Limited that allows the Owner to send hashed first-party conversion Data to Google in order to improve conversion measurements.

    Personal Data processed: address, contact details, email address, first name, last name, phone number and Trackers.

    Place of processing: Ireland – Privacy Policy.

  • wishi

    We collect anonymized information about your browsing and shopping activity — including viewing products, adding items to your cart, and completing purchases — to help measure the effectiveness of our service by attributing purchases to our platform.
    This data is collected without using cookies and does not identify you personally. It is only used to understand how visitors engage with the site and which purchases are linked to our service.

  • Awin Conversion Tracking (AWIN AG)

    Awin Conversion Tracking is a service provided by AWIN AG that uses tracking methods, like pixels, to attribute conversions on this Application within the Awin affiliate network.

    Personal Data processed: browser information, clicks, currency, device information, purchase history, search history, time zone, Trackers and Usage Data.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • AWSESS: duration of the session
    • AwinChannelCookie: 2 years
    • ServerAwinChannelCookie: 2 years
    • _aw_j_*****: 4 months
    • _aw_m_*****: 2 years
    • _aw_sn_*****: 2 years
    • aw*****: 2 months
    • awin_awc: 2 years
    • awin_source: 2 years
    • awpv*****: 1 day
    • bId: 2 years

  • Awin Cross Device Tracking (AWIN AG)

    Awin Cross Device Tracking is a service provided by AWIN AG that uses hashed first-party Data to track conversions across multiple devices within the Awin affiliate network.

    Personal Data processed: browser information, clicks, currency, deterministic identifiers, device information, email address, purchase history, search history, time zone, Trackers and Usage Data.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • AWSESS: duration of the session
    • AwinChannelCookie: 2 years
    • ServerAwinChannelCookie: 2 years
    • _aw_j_*****: 4 months
    • _aw_m_*****: 2 years
    • _aw_sn_*****: 2 years
    • aw*****: 2 months
    • awin_awc: 2 years
    • awin_source: 2 years
    • awpv*****: 1 day
    • bId: 2 years

  • Criteo

    questo cookie viene utilizzato per il re-targeting, l'ottimizzazione, la segnalazione e l'attribuzione di annunci online

    Trackers duration:

    • UID: 1 year

  • Facebook

    Utilizzato da Facebook per fornire una serie di prodotti pubblicitari, come le offerte in tempo reale da parte di inserzionisti terzi.

    Trackers duration:

    • tr: duration of the session

  • Google

    Utilizzato da Google AdWords per coinvolgere nuovamente i visitatori che probabilmente si convertiranno in clienti in base al comportamento online del visitatore sui siti.

    Trackers duration:

    • ads: duration of the session

  • Remarketing with Google Analytics (Google LLC)

    Remarketing with Google Analytics is a remarketing and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • test_cookie: 15 minutes
    • IDE: 2 years
    • _gcl_*: 3 months

  • Google Ads Remarketing (Google LLC)

    Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

    In order to understand Google's use of Data, consult Google's partner policy.

    Users can opt out of Google's use of Trackers for ads personalisation by visiting Google's Ads Settings.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Facebook Custom Audience (Meta Platforms, Inc.)

    Facebook Custom Audience is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, that connects the activity of this Application with the Facebook advertising network.

    Users can opt out of Facebook's use of Trackers for ads personalisation by visiting this opt-out page.

    Personal Data processed: email address and Tracker.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Facebook Remarketing (Meta Platforms, Inc.)

    Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, that connects the activity of this Application with the Facebook advertising network.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _fbp: 3 months
    • datr: 2 years
    • lastExternalReferrer: duration of the session

  • Criteo Dynamic Retargeting (Criteo SA)

    Criteo Dynamic Retargeting is a remarketing and behavioural targeting service provided by Criteo SA., that connects the activity of this Application with the Criteo advertising network.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: France – Privacy Policy – Opt Out.

    Trackers duration:

    • criteo_fast_bid: 7 days
    • criteo_fast_bid_expires: 7 days
    • cto_bundle: 2 years
    • cto_optout: 5 years
    • optout: 5 years
    • uid: 2 years

  • Mapp Aquire (DMP) (Mapp Digital US, LLC)

    Mapp Aquire (DMP) is a remarketing and behavioural targeting service provided by Mapp Digital US, LLC or by Mapp Digital Germany GmbH, depending on how the Owner manages the Data processing. Mapp Aquire (DMP) makes use of tracking technologies to monitor User behaviour. This Data is then used to personalise the User's experience and to provide targeted advertising. Mapp Aquire (DMP) may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Mapp Aquire (DMP) may be including.

    Personal Data processed: device information, device logs, geographic position, Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Germany – Privacy Policy – Opt out.

  • TikTok Remarketing ( TikTok Information Technologies UK Limited )

    TikTok Remarketing is a remarketing and behavioural targeting service provided by TikTok Information Technologies UK Limited that connects the activity of this Application with the TikTok advertising network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United Kingdom – Privacy Policy.

    Trackers duration:

    • _tt_enable_cookie: 2 years
    • _ttp: 2 years
    • tt_appInfo: indefinite
    • tt_pixel_session_index: indefinite
    • tt_sessionId: indefinite

  • doubleclick.net

    Utilizzato da Google DoubleClick per registrare e produrre resoconti sulle azioni dell'utente sul sito dopo aver visualizzato o cliccato una delle pubblicità dell'inserzionista al fine di misurare l'efficacia di una pubblicità e presentare pubblicità mirata all'utente.
    Utilizzato per verificare se il browser dell'utente supporta i cookie.

    Trackers duration:

    • IDE: 1 year
    • test_cookie: duration of the session

  • ActiveCampaign (ActiveCampaign, Inc.)

    ActiveCampaign is a User database management service provided by ActiveCampaign, Inc.

    Personal Data processed: email address, Tracker and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • ac_enable_tracking: 1 month

  • Awin (AWIN AG)

    Awin is a commercial affiliation service provided by AWIN AG.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • AWSESS: duration of the session
    • _D9J: 1 year
    • _aw_channel: 1 year
    • _aw_j_*****: 3 months
    • _aw_m_*****: 1 year
    • _aw_sn_*****: 1 year
    • _awc_*****: 1 year
    • adv_awc: 1 year
    • aw*****: 1 month
    • awc: 1 year
    • awin_source: 1 year
    • awpv*****: 1 day
    • bId: 1 year
    • lantern: 1 month
    • source: 1 year
    • xd_hash: indefinite

Activities that do not fit the above categorizations

  • Contact Lab

    Non classificato

    Trackers duration:

    • _ch: 1 year
    • _chutm: 1 day

  • Elisabetta Franchi

    Raccoglie i dati sul comportamento dell’utente in diversi siti web in modo da proporre pubblicità più rilevanti

    Trackers duration:

    • Cto_lwind: indefinite

  • Google

    Cookie usato per distingue i bot dagli umani

    Trackers duration:

    • rc::a: indefinite
    • rc::b: duration of the session
    • rc::c: duration of the session

  • Google

    Non classificato

    Trackers duration:

    • smc_sesn: 10 years
    • Smc_uid: 10 years
    • Smc_uid: indefinite
    • Smc_tpv: 10 years
    • Smc_tag: 1 year
    • _tlc: 1 year
    • _tli: 3 months
    • _tlp: 1 year
    • _tls: 1 day
    • _tlv: 1 year

  • Google tag manager

    Registra dati sul comportamento dell’utente all’interno del sito

    Trackers duration:

    • seg: duration of the session

  • Secure Adnxs

    Non classificato

    Trackers duration:

    • Px: duration of the session

  • ZD assets

    Preserva lo stato dell’utente al passaggio nelle pagine

    Trackers duration:

    • _zlcmid: 1 year

How to manage preferences and provide or withdraw consent on this Application

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Brave
  • Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.

Owner and Data Controller

Betty Blue spa, C.F./P.IVA 01842471201, con sede legale in via Viadagola, 30, 40057 Quarto Inferiore di Granarolo Emilia (BO)

Owner contact email: privacy@filoblu.com

Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: 21 October 2025

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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