Privacy Policy of www.arrital.com

Welcome to the privacy policy of www.arrital.com. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.

Latest update: January 08, 2026

Summary

Data we collect automatically

We automatically collect data from you for example when you visit www.arrital.com.

  • Trackers
  • Usage Data
  • number of Users
  • session statistics
  • +19

Trusted third parties help us to process it

How we use them

  • Analytics
  • Displaying content from external platforms
  • Tag Management
  • Heat mapping and session recording
  • Advertising
  • Interaction with online survey platforms
  • Interaction with data collection platforms and other third parties
  • Managing data collection and online surveys
  • Hosting and backend infrastructure
  • User database management
  • Remarketing and behavioral targeting
  • Contacting the User
  • Backup saving and management
  • Traffic optimization and distribution
  • Registration and authentication
  • Managing contacts and sending messages
  • Access to third-party accounts
  • Building and running this Application

Data you give to us

We collect the data you give to us for example when you sign up for our newsletter.

  • country
  • email address
  • User ID
  • various types of Data
  • +21

Trusted third parties help us to process it

How we use them

  • Heat mapping and session recording
  • Advertising
  • Interaction with online survey platforms
  • Interaction with data collection platforms and other third parties
  • Managing data collection and online surveys
  • User database management
  • Contacting the User
  • Backup saving and management
  • Access to third-party accounts
  • Building and running this Application

Owner and Data Controller

© We Do Home Srl | Cap.Soc. 6.500.000 Euro i.v. - P.Iva 00255390932 | C.F. e Reg Imp PN 00255390932
Soggetta a direzione e coordinamento di We.Do Holding S.p.A.

Owner contact email: info@arritalcucine.com

Type of Data we collect

Among the types of Personal Data that this Application collects, by itself or through third parties, there are:

  • Trackers
  • Usage Data
  • number of Users
  • session statistics
  • session duration
  • scroll-to-page interactions
  • clicks
  • country
  • time zone
  • device information
  • mouse movements
  • interaction events
  • diagnostic events
  • page events
  • custom events
  • layout details
  • positional information
  • email address
  • User ID
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • various types of Data
  • first name
  • last name
  • gender
  • date of birth
  • phone number
  • physical address
  • username
  • password
  • geographic position
  • VAT Number
  • company name
  • Tax ID
  • profession
  • state
  • Data communicated while using the service
  • number of employees
  • website
  • fax number
  • county
  • ZIP/Postal code
  • city
  • language
  • screenshots
  • workplace
  • Email

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:

  • Analytics
  • Displaying content from external platforms
  • Tag Management
  • Heat mapping and session recording
  • Advertising
  • Interaction with online survey platforms
  • Interaction with data collection platforms and other third parties
  • Managing data collection and online surveys
  • Hosting and backend infrastructure
  • User database management
  • Remarketing and behavioral targeting
  • Managing contacts and sending messages
  • Contacting the User
  • Backup saving and management
  • Traffic optimization and distribution
  • Registration and authentication
  • Access to third-party accounts
  • Building and running this Application

Detailed information on the processing of Personal Data

Access to third-party accounts

This type of service allows this Application to access Data from your account on a third-party service and perform actions with it. These services are not activated automatically, but require explicit authorization by the User.

Pinterest, Inc.

Pinterest account access

Company: Pinterest, Inc.

Place of processing: United States

Personal Data processed: device information +5

This service allows this Application to connect with the User's account on Pinterest, provided by Pinterest, Inc.

Personal Data processed:
  • device information
  • Email
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • Usage Data
  • User ID
Service provided by:

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers for identifying Users, behavioral retargeting i.e. displaying ads tailored to the User’s interests and behavior, or to measure ads performance. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Meta Platforms, Inc.

Meta ads conversion tracking (Meta pixel)

Company: Meta Platforms, Inc. +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Pinterest, Inc.

Pinterest Ads

Company: Pinterest, Inc.

Place of processing: United States

Personal Data processed: device information +5

Pinterest Ads is an advertising service provided by Pinterest, Inc. that allows the Owner to run advertising campaigns on the Pinterest advertising network.

Users may opt out of behavioral advertising features through their device settings, their Pinterest personalization settings.

Personal Data processed:
  • device information
  • email address
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • Usage Data
  • User ID
Service provided by:
Hotjar Ltd.

Hotjar Form Analysis and Conversion Funnels

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +1

Hotjar is an analytics service provided by Hotjar Ltd. Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Salesforce, Inc.

Salesforce

Company: Salesforce, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Salesforce is an advertising service provided by Salesforce, Inc.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google LLC

Google Analytics 4

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: number of Users +3

Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • number of Users
  • session statistics
  • Trackers
  • Usage Data
Service provided by:
Meta Platforms Ireland Limited

Meta Events Manager

Company: Meta Platforms Ireland Limited +1

Place of processing: Ireland +1

Personal Data processed: Trackers +1

Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited or by Meta Platforms, Inc., depending on how the Owner manages the Data processing. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google LLC

Google Analytics (Universal Analytics)

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google LLC

Google Analytics (Universal Analytics) with anonymized IP

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google LLC

Google Analytics Advertising Reporting Features

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +2

Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Google LLC

Google Analytics Demographics and Interests reports

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Application (demographics means age and gender Data).

Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

Personal Data processed:
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Service provided by:

Backup saving and management

This type of service allows the Owner to save and manage backups of this Application on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to this Application.

Sectigo Limited

Sectigo CodeGuard

Company: Sectigo Limited

Place of processing: United Kingdom

Personal Data processed: city +20

Sectigo CodeGuard is a service to save and manage backups provided by Sectigo Limited.

Personal Data processed:
  • city
  • company name
  • country
  • Data communicated while using the service
  • date of birth
  • device information
  • email address
  • first name
  • gender
  • geographic position
  • language
  • last name
  • password
  • phone number
  • profession
  • screenshots
  • Usage Data
  • username
  • VAT Number
  • workplace
  • ZIP/Postal code
Service provided by:

Building and running this Application

Key components of this Application are built and run directly by the Owner by making use of the software listed below.

this Application

WordPress (self-hosted)

Company: this Application

Personal Data processed: Data communicated while using the service +1

This Application is built and run by the Owner via a CMS software (Content Management System) called WordPress.

Personal Data processed:
  • Data communicated while using the service
  • Usage Data
Service provided by:
  • this Application

Contacting the User

this Application

Contact form

Company: this Application

Personal Data processed: city +18

By completing the contact form with their information, the User authorizes this Application to use these details to respond to the inquiries (like quotes, and any other requests).

Personal Data processed:
  • city
  • company name
  • country
  • county
  • date of birth
  • email address
  • fax number
  • first name
  • gender
  • last name
  • number of employees
  • phone number
  • physical address
  • profession
  • Tax ID
  • Usage Data
  • User ID
  • VAT Number
  • ZIP/Postal code
Service provided by:
  • this Application
this Application

Mailing list or newsletter

Company: this Application

Personal Data processed: city +16

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

Personal Data processed:
  • city
  • company name
  • country
  • county
  • date of birth
  • email address
  • first name
  • gender
  • last name
  • phone number
  • physical address
  • profession
  • state
  • Trackers
  • Usage Data
  • website
  • ZIP/Postal code
Service provided by:
  • this Application

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google LLC

Google Fonts

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows this Application to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Vimeo, LLC

Vimeo video

Company: Vimeo, LLC

Place of processing: United States

Personal Data processed: Trackers +1

Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Heat mapping and session recording

Heat mapping services are used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.

Microsoft Corporation

Microsoft Clarity

Company: Microsoft Corporation

Place of processing: United States

Personal Data processed: clicks +14

Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

Personal Data processed:
  • clicks
  • country
  • custom events
  • device information
  • diagnostic events
  • interaction events
  • layout details
  • mouse movements
  • page events
  • positional information
  • scroll-to-page interactions
  • session duration
  • time zone
  • Trackers
  • Usage Data
Service provided by:
Hotjar Ltd.

Hotjar Heat Maps and Recordings

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
Service provided by:

Hosting and backend infrastructure

This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application.

Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

SiteGround Hosting Ltd.

SiteGround Hosting

Company: SiteGround Hosting Ltd. +2

Place of processing: Netherlands +2

Personal Data processed: Trackers +2

SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd., SG Hosting Inc. or by SiteGround Spain S.L., depending on how the Owner manages the Data processing.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
Service provided by:

Interaction with data collection platforms and other third parties

This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Application for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Hotjar Ltd.

Hotjar Recruit User Testers

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

The Hotjar Recruit User Testers widget is a service for interacting with the Hotjar data collection platform provided by Hotjar Ltd. Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data
Service provided by:

Interaction with online survey platforms

This type of service allows Users to interact with third-party online survey platforms directly from the pages of this Application.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

Hotjar Ltd.

Hotjar Poll & Survey Widgets

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

The Hotjar Poll & Survey Widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd. Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data
Service provided by:

Managing contacts and sending messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

retail.arrital.com

Questa policy vale anche per il sito: https://retail.arrital.com

Vertigo Media Group

Vertigo Media

Company: Vertigo Media Group

Place of processing: United States

Personal Data processed: Trackers

Vertigo Media is an email address management and message sending service provided by Vertigo Media Group.

Personal Data processed:
  • Trackers
Service provided by:

Managing data collection and online surveys

This type of service allows this Application to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

Hotjar Ltd.

Hotjar surveys

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: company name +20

Hotjar surveys is a survey builder and data collection platform provided by Hotjar Ltd. Hotjar surveys may use cookies to track User behavior. Users can Opt-Out of Hotjar surveys cookie tracking by visiting this opt-out page.

Hotjar surveys respects the Do Not Track option available in most modern browsers that, if activated, sends a special signal to stop tracking User activity. Users can find more information on how to enable Do Not Track for each supported browser here.

Personal Data processed:
  • company name
  • country
  • Data communicated while using the service
  • date of birth
  • email address
  • first name
  • gender
  • geographic position
  • last name
  • number of employees
  • password
  • phone number
  • physical address
  • profession
  • state
  • Tax ID
  • Trackers
  • Usage Data
  • username
  • VAT Number
  • website
Service provided by:

Registration and authentication

By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, this Application will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Pinterest, Inc.

Pinterest OAuth

Company: Pinterest, Inc.

Place of processing: United States

Personal Data processed: Trackers +2

Pinterest OAuth is a registration and authentication service provided by Pinterest, Inc. and is connected to the Pinterest social network.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
Service provided by:

Remarketing and behavioral targeting

This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

LinkedIn Corporation

LinkedIn Website Retargeting

Company: LinkedIn Corporation

Place of processing: United States

Personal Data processed: Trackers +1

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Application with the LinkedIn advertising network.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

Google LLC

Google Tag Manager

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

Traffic optimization and distribution

This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

Google LLC

Google Hosted Libraries

Company: Google LLC +1

Place of processing: United States +1

Personal Data processed: Trackers +1

Google Hosted Libraries is a traffic optimization and distribution service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Application.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

Salesforce, Inc.

Pardot

Company: Salesforce, Inc.

Place of processing: United States

Personal Data processed: Data communicated while using the service +4

Pardot is a User database management service provided by Salesforce, Inc. Pardot may use Trackers to recognize and track Users behavior, as well as, to help deliver personalized ads and content. Users may opt out of Pardot’s use of Trackers for advertising purposes by visiting the Salesforce Audience Studio Opt-Out page or following the instructions provided by YourOnlineChoices and AdChoices.

Personal Data processed:
  • Data communicated while using the service
  • device information
  • email address
  • Trackers
  • Usage Data
Service provided by:

Further information about the processing of Personal Data

Automated decision-making

Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. This Application may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law. Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties. The rationale behind automated decision-making is:

to enable or otherwise improve the decision-making process; to grant Users fair and unbiased treatment based on consistent and uniform criteria; to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.; to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document. Consequences of automated decision-making processes for Users and rights of Users subjected to it

As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken. In particular, Users have the right to:

obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision; challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis; request and obtain from the Owner human intervention on such processing.

To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

Further Information for Users in the European Union

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.