Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Google Ad Manager and Yandex

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Yandex Metrica

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: browser information; device information; latitude (of city); longitude (of city); number of Users; session statistics; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Tracker; Usage Data

  • Handling payments

    • PayPal and Amazon Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: payment info

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; device information; interaction events; mouse movements; page events; scroll-to-page interactions; session duration; Usage Data

  • Hosting and backend infrastructure

    • Serverplan

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Tracker; Usage Data

    • Klaviyo

      Personal Data: date of birth; email address; first name; last name

  • Platform services and hosting

    • PrestaShop

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; budget; city; company name; country; county; date of birth; email address; fax number; first name; gender; house number; language; last name; password; phone number; physical address; picture; prefix ; profession; profile picture; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension and Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    A.C.I.T. Srl - via Ugo La Malfa, 15 - 43013 Pilastro (Parma)

    Owner contact email: info@acitsrl.com