Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: Data communicated while using the service

    • Google Ads Customer Match, Google Ads Optimized Targeting and Google Ads Smart Bidding

      Personal Data: email address

    • Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel), Google Conversion linker and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Google Ads Audience Expansion

      Personal Data: gender; interests; page views; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Looker Studio and YouTube Analytics and Reporting API

      Personal Data: Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Data communicated while using the service

    • Google Analytics Granular location and device data collection

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: city; company name; date of birth; email address; first name; gender; last name; phone number; physical address

  • Displaying content from external platforms

    • YouTube Video Widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info; Usage Data; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Google Cloud CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by wayexperience.it depends on the payment system used.

Contact information

• • Owner and Data Controller

    WAY Srl
    Via Pordenone 2
    20132 Milano
    Italy

    Owner contact email: privacy@wayexperience.it