Welcome to the privacy policy of Birrificio Elav. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.
Latest update: 9 September 2025
Summary
Data we collect automatically
We automatically collect data from you for example when you visit Birrificio Elav.
Registration and authentication provided directly by Birrificio Elav
Contacting the User
Remarketing and behavioural targeting
User database management
Managing contacts and sending messages
Advertising
Handling payments
Interaction with live chat platforms
Managing support and contact requests
Backup saving and management
Owner and Data Controller
Birrificio Elav SRL
Via Autieri d'Italia 268
24040 Comun Nuovo - Bergamo - Italia
P.IVA 04791840160
Owner contact email: birrificioelav@arubapec.it
Type of Data we collect
Among the types of Personal Data that Birrificio Elav collects, by itself or through third parties, there are:
Trackers
Usage Data
email address
password
device information
number of Users
session statistics
purchase history
first name
last name
unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
page views
interests
gender
address
contact details
phone number
session duration
clicks
interaction events
payment info
Data communicated while using the service
answers to questions
user content
contents of the email or message
profile picture
date of the message
time the message was sent
sender of the message
various types of Data
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using Birrificio Elav. Unless specified otherwise, all Data requested by Birrificio Elav is mandatory and failure to provide this Data may make it impossible for Birrificio Elav to provide its services. In cases where Birrificio Elav specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools — by Birrificio Elav or by the owners of third-party services used by Birrificio Elav serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through Birrificio Elav.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of Birrificio Elav (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:
Traffic optimisation and distribution
Registration and authentication provided directly by Birrificio Elav
Platform services and hosting
Analytics
Tag management
Contacting the User
Displaying content from external platforms
Remarketing and behavioural targeting
User database management
Managing contacts and sending messages
Advertising
Heat mapping and session recording
Handling payments
Interaction with live chat platforms
Managing support and contact requests
Backup saving and management
Detailed information on the processing of Personal Data
Advertising
This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Birrificio Elav, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside Birrificio Elav.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
Google Ads Similar audiences
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: Trackers +1
Similar audiences is an advertising and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of Birrificio Elav.
On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.
Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions performed on Birrificio Elav.
Google Ads Customer Match is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows matching Data that Users have shared with the Owner to existing Google accounts in order to target them or similar Users with personalized ads.
Users can opt out of Google's use of personalized advertising by visiting Google's Ads Settings.
Google Ads Audience Expansion is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows the Owner to expand the available target audience by finding Users who have interests, demographics or online behaviour similar to an existing audience selected by the Owner.
Users can opt out of Google's use of personalized advertising by visiting Google's Ads Settings.
Google Ads enhanced conversions is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows the Owner to send hashed first-party conversion Data to Google in order to improve conversion measurements.
Birrificio Elav may send WhatsApp messages to the User for the purpose of direct marketing.
Users may in most cases opt out of receiving direct marketing messages by tapping the opt out of marketing messages button in the chat.
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
Google Analytics 4
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: number of Users +3
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of Birrificio Elav, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
This type of service allows the Owner to save and manage backups of Birrificio Elav on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to Birrificio Elav.
Sectigo CodeGuard
Company: Sectigo Limited
Place of processing: United Kingdom
Personal Data processed: various types of Data
Sectigo CodeGuard is a service to save and manage backups provided by Sectigo Limited.
By completing the contact form with their information, the User authorises Birrificio Elav to use these details to respond to the inquiries (like quotes, and any other requests).
Personal Data processed:
email address
Usage Data
Mailing list or newsletter
Personal Data processed: email address +2
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Birrificio Elav. Your email address might also be added to this list as a result of signing up to Birrificio Elav or after making a purchase.
Personal Data processed:
email address
Trackers
Usage Data
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of Birrificio Elav and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Maps widget
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: Trackers +1
Google Maps is a maps visualisation service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows Birrificio Elav to incorporate content of this kind on its pages.
Unless otherwise specified, Birrificio Elav processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. Birrificio Elav isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
American Express
Company: American Express Company
Place of processing: United States
Personal Data processed: email address +3
American Express is a payment service provided by American Express Company which allows Users to make online payments.
Heat mapping services are used to display the areas of Birrificio Elav that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyse web traffic and keep track of User behaviour.
Some of these services may record sessions and make them available for later visual playback.
Microsoft Clarity
Company: Microsoft Corporation
Place of processing: United States
Personal Data processed: clicks +4
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
This type of service allows Users to interact with third-party live chat platforms directly from the pages of Birrificio Elav, in order to contact and be contacted by Birrificio Elav‘s support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
WhatsApp Business Chat Widget
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: answers to questions +11
WhatsApp Business Chat Widget is a service for interacting with the WhatsApp instant messaging app and platform provided by Meta Platforms, Inc.
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Klaviyo
Company: Klaviyo Inc.
Place of processing: United States
Personal Data processed: email address +3
Klaviyo is an email address management and message sending service provided by Klaviyo Inc.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
This type of service allows Birrificio Elav to manage support and contact requests received via email or by other means, such as the contact form.
The Personal Data processed depend on the information provided by the User in the messages and the means used for communication (e.g. email address).
WhatsApp Business customer support
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: Data communicated while using the service +1
WhatsApp Business customer support is a customer support service provided by Meta Platforms, Inc.
These services have the purpose of hosting and running key components of Birrificio Elav, therefore allowing the provision of Birrificio Elav from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Shopify
Company: Shopify Inc. +1
Place of processing: Canada +1
Personal Data processed: device information +2
Shopify is a platform provided by Shopify Inc. or by Shopify International Limited, depending on how the Owner manages the Data processing, that allows the Owner to build, run and host an e-commerce website.
This service may place Trackers on the User’s device. For the most up-to-date and comprehensive information, refer to the service’s official documentation.
Registration and authentication provided directly by Birrificio Elav
By registering or authenticating, Users allow Birrificio Elav to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only. The Data collected are only those necessary for the provision of the service requested by the Users.
Direct registration
Personal Data processed: email address +3
The User registers by filling out the registration form and providing the Personal Data directly to Birrificio Elav.
Personal Data processed:
email address
password
Trackers
Usage Data
Remarketing and behavioural targeting
This type of service allows Birrificio Elav and its partners to inform, optimize and serve advertising based on past use of Birrificio Elav by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
Klaviyo segmentation and social advertising
Company: Klaviyo Inc.
Place of processing: United States
Personal Data processed: device information +4
Klaviyo segmentation and social advertising is a remarketing and behavioural targeting service provided by Klaviyo Inc.
Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behaviour. This Data is then used to personalise the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the activity of Birrificio Elav with the Google Ads advertising network and the DoubleClick Cookie.
This type of service helps the Owner to manage the tags or scripts needed on Birrificio Elav in a centralised fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: Trackers +1
Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
This type of service allows Birrificio Elav to distribute their content using servers located across different countries and to optimise their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between Birrificio Elav and the User's browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Cloudflare
Company: Cloudflare, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through Birrificio Elav, i.e., communication between Birrificio Elav and the User's browser, while also allowing analytical data from Birrificio Elav to be collected.
Personal Data processed:
Trackers
various types of Data as specified in the privacy policy of the service
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Birrificio Elav, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Birrificio Elav.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Birrificio Elav.
Klaviyo CRM
Company: Klaviyo Inc.
Place of processing: United States
Personal Data processed: email address +4
Klaviyo CRM is a User database management service provided by Klaviyo Inc.
Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within Birrificio Elav.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie
Policy.
Cookie Policy
Birrificio Elav uses Trackers. To learn more, Users may consult the Cookie Policy.
Further Information for Users in the European Union
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes.
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Further information about retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The rights of Users based on the General Data Protection Regulation (GDPR)
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following, to the extent permitted by law:
Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquire with the Owner using the information provided in the contact section.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
Additional information about Data collection and processing
Legal action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of Birrificio Elav or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional information about User's Personal Data
In addition to the information contained in this privacy policy, Birrificio Elav may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
System logs and maintenance
For operation and maintenance purposes, Birrificio Elav and any third-party services may collect files that record interaction with Birrificio Elav (System logs) or use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within Birrificio Elav and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through Birrificio Elav (or third-party services employed in Birrificio Elav), which can include: the IP addresses or domain names of the computers utilised by the Users who use Birrificio Elav, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using Birrificio Elav who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Birrificio Elav. The Data Controller, unless otherwise specified, is the Owner of Birrificio Elav.
Birrificio Elav (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by Birrificio Elav as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to Birrificio Elav, if not stated otherwise within this document.
