Cookie Policy of U-Power | Undercover Spies
To find more information on California consumers and their privacy rights, Users may read the privacy policy.
To find more information on Virginia consumers and their privacy rights, Users may read the privacy policy.
To find more information on Colorado consumers and their privacy rights, Users may read the privacy policy.
To find more information on Connecticut consumers and their privacy rights, Users may read the privacy policy.
To find more information on Utah consumers and their privacy rights, Users may read the privacy policy.
This document informs Users about the technologies that help U-Power | Undercover Spies to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with U-Power | Undercover Spies.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
U-Power | Undercover Spies uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of U-Power | Undercover Spies and delivery of the Service
U-Power | Undercover Spies uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
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Tag Management
This type of service helps the Owner to manage the tags or scripts needed on U-Power | Undercover Spies in a centralised fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager
Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Legal basis for data transfer: Country providing an adequate level of protection.
Data retention period: Keeping the Data for the time necessary to fulfil the purpose.
Other activities involving the use of Trackers
Measurement
U-Power | Undercover Spies uses Trackers to measure traffic and analyse User behaviour to improve the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
Google Analytics 4
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of U-Power | Undercover Spies, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: Country providing an adequate level of protection.
Data retention period: Keeping the Data for the time necessary to fulfil the purpose.
Storage duration:
- _ga: 2 years
- _ga_*: 2 years
Marketing
U-Power | Undercover Spies uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.
Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practises across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customise their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on U-Power | Undercover Spies.
U-Power | Undercover Spies participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. U-Power | Undercover Spies uses iubenda (identification number 123) as a Consent Management Platform.
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Advertising
This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on U-Power | Undercover Spies, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers for identifying Users, behavioural retargeting i.e. displaying ads tailored to the User’s interests and behaviour, or to measure ads performance. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Meta ads conversion tracking (Meta pixel)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on U-Power | Undercover Spies. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.
Legal basis for data transfer: Country providing an adequate level of protection.
Data retention period: Keeping the Data for the time necessary to fulfil the purpose.
Storage duration:
- _fbp: 3 months
- fr: 3 months
TikTok conversion tracking
TikTok conversion tracking is an analytics and behavioural targeting service provided by TikTok Inc., TikTok Information Technologies UK Limited , Bytedance, TikTok Technology Limited or by TikTok Pte. Ltd., depending on how the Owner manages the Data processing, that connects data from the TikTok advertising network with actions performed on U-Power | Undercover Spies. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of U-Power | Undercover Spies.
Personal Data processed: device information, Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy; United Kingdom – Privacy Policy; India – Privacy Policy; Ireland – Privacy Policy; Singapore – Privacy Policy.
Legal basis for data transfer: Country providing an adequate level of protection.
Data retention period: Keeping the Data for the time necessary to fulfil the purpose.
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Remarketing and behavioural targeting
This type of service allows U-Power | Undercover Spies and its partners to inform, optimise and serve advertising based on past use of U-Power | Undercover Spies by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Google Signals
U-Power | Undercover Spies uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from U-Power | Undercover Spies with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalisation. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymised insights into Users' cross device behaviours.
If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: Country providing an adequate level of protection.
Data retention period: Keeping the Data for the time necessary to fulfil the purpose.
How to manage preferences
There are various ways to manage Tracker related preferences:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally Users can set their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help U-Power | Undercover Spies to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
U-POWER GROUP S.P.A.
Via Borgomanero 50
28040 - Paruzzaro (NO)
IT
Owner contact email: info@u-power.it
Since the use of third-party Trackers through U-Power | Undercover Spies cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by U-Power | Undercover Spies.