Cookie Policy of Milano Sample Sale
This document informs Users about the technologies that help Milano Sample Sale to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Milano Sample Sale.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Milano Sample Sale uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of Milano Sample Sale and delivery of the Service
Milano Sample Sale uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
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Platform services and hosting
These services have the purpose of hosting and running key components of Milano Sample Sale, therefore allowing the provision of Milano Sample Sale from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Shopify
Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.
Personal Data processed: billing address, device information, email address, first name, last name, payment info, phone number, shipping address, Tracker and Usage Data.
Place of processing: Canada – Privacy Policy; Ireland – Privacy Policy.
Storage duration:
- _ab: 3 years
- _cmp_a: 1 day
- _customer_account_shop_sessions: 1 month
- _landing_page: 14 days
- _orig_referrer: 14 days
- _pay_session: duration of the session
- _s: 30 minutes
- _secure_account_session_id: 1 month
- _secure_session_id: 1 day
- _shopify_country: duration of the session
- _shopify_d: duration of the session
- _shopify_evids: duration of the session
- _shopify_fs: 1 year
- _shopify_ga: indefinite
- _shopify_m: duration of the session
- _shopify_s: 30 minutes
- _shopify_sa_p: 30 minutes
- _shopify_sa_t: 30 minutes
- _shopify_tm: duration of the session
- _shopify_tw: duration of the session
- _shopify_y: 1 year
- _storefront_u: 1 minute
- _tracking_consent: duration of the session
- _y: 1 year
- c: 2 years
- card_update_verification_id: 20 minutes
- cart: 14 days
- cart_currency: 14 days
- cart_sig: 14 days
- cart_ts: 14 days
- cart_ver: 14 days
- checkout: 28 days
- checkout_prefill: 5 minutes
- checkout_queue_checkout_token: 2 years
- checkout_queue_token: 2 years
- checkout_session_lookup: 21 days
- checkout_session_token: 21 days
- checkout_session_token*: 21 days
- checkout_token: 2 years
- checkout_worker_session: 3 days
- customer_account_locale: 1 year
- customer_account_new_login: 20 minutes
- customer_account_preview: 7 days
- customer_auth_provider: indefinite
- customer_auth_session_created_at: indefinite
- customer_payment_method: 1 hour
- customer_shop_pay_agreement: 20 minutes
- discount_code: indefinite
- dynamic_checkout_shown_on_cart: 30 minutes
- hide_shopify_pay_for_checkout: indefinite
- identity-state: 1 day
- identity-state-*: 1 day
- identity_customer_account_number: 3 months
- keep_alive: 14 days
- localization: 14 days
- login_with_shop_finalize: 5 minutes
- master_device_id: 2 years
- order: 21 days
- pay_update_intent_id: 20 minutes
- preview_theme: indefinite
- previous_step: 2 years
- profile_preview_token: 5 minutes
- remember_me: 2 years
- secure_customer_sig: 1 year
- shopify-editor-unconfirmed-settings: 16 hours
- shopify_pay: 2 years
- shopify_pay_redirect: 1 hour
- source_name: indefinite
- storefront_digest: 3 years
- tracked_start_checkout: 2 years
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Tag Management
This type of service helps the Owner to manage the tags or scripts needed on Milano Sample Sale in a centralised fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager
Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Other activities involving the use of Trackers
Functionality
Milano Sample Sale uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
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User database management
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Milano Sample Sale, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Milano Sample Sale.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Milano Sample Sale.
SendinBlue Marketing Automation (SendinBlue SAS)
SendinBlue is a User database management service provided by SendinBlue SAS.
Personal Data processed: email address, Tracker and Usage Data.
Place of processing: France – Privacy Policy.
Storage duration:
Experience
Milano Sample Sale uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
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Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of Milano Sample Sale and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualisation service provided by Google Ireland Limited that allows Milano Sample Sale to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Measurement
Milano Sample Sale uses Trackers to measure traffic and analyse User behaviour to improve the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
Google Analytics
Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilises the Data collected to track and examine the use of Milano Sample Sale, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
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Anonymised analytics services
The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymised form.
Google Analytics with anonymised IP
Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilises the Data collected to track and examine the use of Milano Sample Sale, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
This integration of Google Analytics anonymises your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Marketing
Milano Sample Sale uses Trackers to deliver personalised marketing content based on User behaviour and to operate, serve and track ads.
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Advertising
This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Milano Sample Sale, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers for identifying Users, behavioural retargeting i.e. displaying ads tailored to the User’s interests and behaviour, or to measure ads performance. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on Milano Sample Sale.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on Milano Sample Sale. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Query Click (Query Click Limited)
Query Click is an advertising service provided by Query Click Limited.
Personal Data processed: Tracker and Usage Data.
Place of processing: United Kingdom – Privacy Policy.
Storage duration: duration of the session
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Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
SendinBlue SMS (SendinBlue SAS)
SendinBlue is a phone numbers management and communication service provided by SendinBlue SAS.
Personal Data processed: phone number, Trackers and Usage Data.
Place of processing: France – Privacy Policy.
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Remarketing and behavioural targeting
This type of service allows Milano Sample Sale and its partners to inform, optimise and serve advertising based on past use of Milano Sample Sale by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioural targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
Facebook Remarketing (Facebook Ireland Ltd)
Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook Ireland Ltd that connects the activity of Milano Sample Sale with the Facebook advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Milano Sample Sale to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Fashionisit s.r.l. - Via Savona 97, 20144 Milano
Owner contact email: info@milanosamplesale.it
Since the use of third-party Trackers through Milano Sample Sale cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Milano Sample Sale.