Welcome to the cookie policy of K-Way.co.uk. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it
Latest update: 18 September 2025
Introduction
This document informs Users about the technologies that help K-Way.co.uk to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with K-Way.co.uk.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
K-Way.co.uk uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
GLD Brands Limited
Owner contact email: customerkwayuk@k-way.com
How K-Way.co.uk uses Trackers
Necessary
K-Way.co.uk uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed by third parties
Google Tag Manager
Company: Google Ireland Limited
Place of processing: Ireland
Personal Data processed: Trackers +1
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Shopify is a platform provided by Shopify International Limited that allows the Owner to build, run and host an e-commerce website.
This service may place Trackers on the User’s device. For the most up-to-date and comprehensive information, refer to the service’s official documentation.
Shop Pay is a payment management and product checkout page service provided by Shopify International Limited which allows Users to make online payments on K-Way.co.uk.
Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through K-Way.co.uk, i.e., communication between K-Way.co.uk and the User's browser, while also allowing analytical data from K-Way.co.uk to be collected.
Personal Data processed:
Trackers
various types of Data as specified in the privacy policy of the service
4Dem Landing Page Builder is a landing page management service provided by Positive Group Italia Srl, that allows K-Way.co.uk to collect the email addresses of Users interested in its service.
4Dem Landing Page Builder allows the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of the created landing pages.
K-Way.co.uk uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed by third parties
Facebook Authentication
Company: Meta Platforms Ireland Limited
Place of processing: Ireland
Personal Data processed: Trackers +1
Facebook Authentication is a registration and authentication service provided by Meta Platforms Ireland Limited and is connected to the Facebook social network.
Personal Data processed:
Trackers
various types of Data as specified in the privacy policy of the service
Facebook Oauth is a registration and authentication service provided by Meta Platforms Ireland Limited and is connected to the Facebook social network.
K-Way.co.uk uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
Meta Events Manager
Company: Meta Platforms Ireland Limited
Place of processing: Ireland
Personal Data processed: Trackers
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on K-Way.co.uk.
Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of K-Way.co.uk, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
K-Way.co.uk uses Trackers to deliver personalised ads or marketing content, and to measure their performance.
Trackers managed by third parties
Criteo
Company: Criteo SA
Place of processing: France
Personal Data processed: Trackers +1
Criteo is an advertising service provided by Criteo SA.
As part of the operation of K-Way.co.uk, the Owner and Criteo SA are joint controllers for the Criteo advertising service.
For this purpose, the Owner has entered into a Data Processing Agreement (DPA) with Criteo SA which can be reviewed here.
Users may at any time withdraw their consent to the processing of their Personal Data by Criteo and opt out of personalised advertising by clicking the “Disable Criteo services” button in Criteo’s privacy policy.
Fanplayr is an advertising and behavioural targeting service provided by Fanplayr, Inc, which provides analytics and allows K-Way.co.uk to display popups with the purpose to communicate with the User in a targeted fashion or to collect email addresses. Fanplayr also allows K-Way.co.uk to send push notifications to the User, personalised on the basis of their behaviour on K-Way.co.uk, for the purpose of direct marketing.
Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of K-Way.co.uk and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on K-Way.co.uk. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
TikTok conversion tracking is an analytics and behavioural targeting service provided by TikTok Technology Limited that connects data from the TikTok advertising network with actions performed on K-Way.co.uk. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of K-Way.co.uk.
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on K-Way.co.uk.
Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms Ireland Limited that connects the activity of K-Way.co.uk with the Meta Audience Network.
How to manage preferences and provide or withdraw consent on K-Way.co.uk
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on K-Way.co.uk.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help K-Way.co.uk to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through K-Way.co.uk (or third-party services employed in K-Way.co.uk), which can include: the IP addresses or domain names of the computers utilised by the Users who use K-Way.co.uk, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using K-Way.co.uk who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of K-Way.co.uk. The Data Controller, unless otherwise specified, is the Owner of K-Way.co.uk.
K-Way.co.uk (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by K-Way.co.uk as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to K-Way.co.uk, if not stated otherwise within this document.
