Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: Trackers

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics) with anonymized IP and Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Handling payments

    • PayPal and Google Pay

      Personal Data: email address

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Infrastructure monitoring

    • Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address

  • Platform services and hosting

    • Shopify

      Personal Data: Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Mela Wedding di Emanuela Melchiorre
    Via E.T. Viollier 129 - 00157 Roma
    P.IVA 16517031007

    Owner contact email: info@melawedding.com