Cookie Policy of SocialOmm
This document informs Users about the technologies that help SocialOmm to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with SocialOmm.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
SocialOmm uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of SocialOmm and delivery of the Service
SocialOmm uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
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Traffic optimization and distribution
This type of service allows SocialOmm to distribute their content using servers located across different countries and to optimize their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between SocialOmm and the User's browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
Cloudflare (Cloudflare)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through SocialOmm, i.e., communication between SocialOmm and the User's browser, while also allowing analytical data from SocialOmm to be collected.
Personal Data processed: Cookies and various types of Data as specified in the privacy policy of the service.
Place of processing: US – Privacy Policy.
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Managing landing and invitation pages
This type of service helps with building and managing landing and invitation pages, i.e., pages for presenting a product or service, where you may add your contact information such as an email address.
Managing these pages means that these services will handle the Personal Data collected through the pages, including Usage Data.
Instapage (Instapage, Inc.)
Instapage is a landing page management service provided by Instapage, Inc., that allows SocialOmm to collect the email addresses of Users interested in its service.
Instapage allows the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of the created landing pages.
Personal Data processed: Cookies, email address and Usage Data.
Place of processing: US – Privacy Policy.
Other activities involving the use of Trackers
Experience
SocialOmm uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
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Content commenting
Content commenting services allow Users to make and publish their comments on the contents of SocialOmm.
Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.
Disqus (Disqus)
Disqus is a content commenting service provided by Big Heads Labs Inc.
Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: US – Privacy Policy – Opt out.
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Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of SocialOmm and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
YouTube video widget (Google Inc.)
YouTube is a video content visualization service provided by Google Inc. that allows SocialOmm to incorporate content of this kind on its pages.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: duration of the session
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Interaction with data collection platforms and other third parties
This type of service allows Users to interact with data collection platforms or other services directly from the pages of SocialOmm for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.
ConvertKit widget (ConvertKit LLC)
The ConvertKit widget is a service for interacting with the ConvertKit email address management and message sending service provided by ConvertKit LLC.
Personal Data processed: Cookies, email address, first name and Usage Data.
Place of processing: USA – Privacy Policy.
Measurement
SocialOmm uses Trackers to measure traffic and analyze User behavior to improve the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of SocialOmm, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Wordpress Stats (Automattic Inc.)
Wordpress Stats is an analytics service provided by Automattic Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Storage duration:
- tk_tc: duration of the session
Heap Analytics (Heap Inc.)
Heap Analytics is an analytics service provided by Heap Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Storage duration:
- _hp2_hld*: duration of the session
- _hp2_id.*: 2 years
- _hp2_props.*: 2 years
- _hp2_ses_props.*: 30 minutes
- userty.core.p.app_id_hash*: 2 years
- userty.core.s.app_id_hash*: duration of the session
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Heat mapping and session recording
Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
SumoMe Heat Maps (Sumo Group Inc.)
SumoMe Heat Maps is a heat mapping service provided by Sumo Group Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Storage duration:
Marketing
SocialOmm uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
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Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
ConvertKit (ConvertKit LLC)
ConvertKit is an email address management and message sending service provided by ConvertKit LLC.
Personal Data processed: Cookies, email address, first name and Usage Data.
Place of processing: USA – Privacy Policy.
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Remarketing and behavioral targeting
This type of service allows SocialOmm and its partners to inform, optimize and serve advertising based on past use of SocialOmm by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
Remarketing with Google Analytics (Google LLC)
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- test_cookie: 15 minutes
- IDE: 2 years
- _gcl_*: 3 months
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help SocialOmm to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
SocialOmm
Owner contact email: help@socialomm.com
Since the use of third-party Trackers through SocialOmm cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by SocialOmm.