Privacy Policy of family.one network

Owner and Data Controller

family.one Inc.
6D - 7398 Yonge St Unit # 656
Thornhill, ON
L4J 8J2

Owner contact email: privacy@family.one

Types of Data collected

Among the types of Personal Data that family.one network collects, by itself or through third parties, there are: email address; first name; last name; Cookies; Usage Data; gender; date of birth; city; address; phone number; country; device information; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); session duration; scroll-to-page interactions; clicks; time zone; mouse movements; interaction events; diagnostic events; page events; custom events; layout details; positional information; IP address; browser information; operating systems; ZIP/Postal code; state; county; latitude (of city); longitude (of city); metro area; geography/region; number of Users; session statistics; number of sessions.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using family.one network.
Unless specified otherwise, all Data requested by family.one network is mandatory and failure to provide this Data may make it impossible for family.one network to provide its services. In cases where family.one network specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by family.one network or by the owners of third-party services used by family.one network serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through family.one network.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of family.one network (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Managing contacts and sending messages, Contacting the User, Interaction with external social networks and platforms, Analytics, Access to third-party accounts, Advertising, Handling payments, Tag Management, Remarketing and behavioral targeting, Content performance and features testing (A/B testing), Heat mapping and session recording, Traffic optimization and distribution, Information collection, User database management, Data transfer outside the EU, Handling activities related to compliance, Operations, Handling compliance, Location-based interactions, Device permissions for Personal Data access, Infrastructure monitoring, Handling activity data, Hosting and backend infrastructure, Registration and authentication and Marketing.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Facebook permissions asked by family.one network

Family.one network may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows family.one network to connect with the User's account on the Facebook social network, provided by Facebook Inc.

For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.

The permissions asked are the following:

Basic information

By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the User has made more of their Data public, more information will be available.

About Me

Provides access to the 'About Me' section of the profile.

Access Page CTA

Provides the access to manage call to actions on User-managed Pages.

Access private data

Access the User's and friends' private data.

Access Requests

Provides read access to the User's friend requests.

Activities

Provides access to the User's list of activities.

App Notifications

Send notifications.

Birthday

Provides access to the birthday.

Contact email

Access the User's contact email address.

Current City

Provides access to the User's current location.

Family Members and Relationship Status

Provides access to the User's family and personal relationships and relationship status.

Likes

Provides access to the list of all of the pages the User has liked.

List of Friends

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Access to third-party accounts

  This type of service allows family.one network to access Data from your account on a third-party service and perform actions with it.
  These services are not activated automatically, but require explicit authorization by the User.

  General Data Collection and Usage

  Collection
  family.one collects information such as full name, age, email address(s), mailing address(s), billing address, phone number, relationship to children, relationship to other users, socio-economic status, such as employment position level, annual household income, as well as requested information on shopping preferences, product experience, newborn feeding preference and other information from time to time based on specific offers.
  
  Requested Data Collection refers to any specific requests for information from the user. Requested data collection is broken down into three stages:
  “Initial Registration”. “My Family” and “Additional Data”.
  
  Initial Registration refers to data collected at the point of registration. This data includes at most the user’s full name, email address, mailing address, relationship to dependent children, dependent children including their date of birth.
  
  My Family refers to the building of a family network including inviting other members of their family to join family.one and connect with one another. Connections established through My Family enable members of a family to share contests, freebies and other programs with one another and increase their odds of winning contests through additional entry points, as well as, from time to time, receive other benefits for increased activity.
  
  Additional Data refers to instances where offers, contests, freebies or other programs require additional data as part of participation in them. By collecting data in this manner, family.one ensures that data is only collected with specifically relevant. In these instances, the user will be prompted to provide the requested data or choose not to participate in the program. Further, should the requested data require additional consent, specific terms and conditions will be presented along with the choice to participate or not.
  
  Understanding Requested Data Collection and Usage
  Each time data is requested, an "i" symbol provides an explanation of data collected at that point and how it will be used.
  
  Double Opt-in
  All registrants are required to complete a Double Opt-in Process wherein:
  1. The User submits their information.
  2. Information submitted is quarantine pending confirmation along with any account activity relevant to family.one's privacy policies and/or terms and conditions.
  3. The User is then required to log in via email token to verify their email address.
  4. Upon verification, data is removed from quarantine and transferred to active membership.
  
  Usage
  Data collected is used to provide additional services and aid in targeting marketing efforts by brands, including giveaways, baby starter packs and other boxes, exclusive items, other opportunities which family.one determines to be of benefit to specific members within its membership; and where relevant to aid in directing engagement towards those with whom they are most relevant. family.one prefers to engage only those who its services are relevant to, and only when they are relevant.
  
  From time to time, family.one may develop new services and make them available for general or restricted access to members of the program or collaborate with other organizations.
  
  family.one may contract a neutral party to perform redundancy tests on its membership to ensure that partnering brands, contributors, and others interacting with family.one are engaging its membership efficiently.
  
  family.one may contract or collaborate with a communications service partner to facilitate distribution of a communication on behalf of itself or a third party while protecting the confidentiality of your data from transfer directly to a third party.

  Stripe account access (Stripe Inc)

  This service allows family.one network to connect with the User's account on Stripe, provided by Stripe, Inc.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: US – Privacy Policy.

  X account access (Twitter, Inc.)

  This service allows family.one network to connect with the User's account on the X social network, provided by X Corp.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Facebook account access (Family.one network)

  This service allows family.one network to connect with the User's account on the Facebook social network, provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing.

  Permissions asked: About Me; Access Page CTA; Access private data; Access Requests; Activities; App Notifications; Birthday; Contact email; Current City; Family Members and Relationship Status; Likes; List of Friends.

  Place of processing: US – Privacy Policy.

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on family.one network, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside family.one network. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Direct Email Marketing (DEM) (Family.one network)

  Family.one network uses the User Data to propose services and products provided by third parties or unrelated to the product or service provided by family.one network.

  Personal Data processed: email address.

  Google Ad Manager (Google LLC)

  Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. This service uses the “DoubleClick” Cookie, which tracks use of family.one network and User behavior concerning ads, products and services offered.  

  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy.

  GRAPHINIUM (Graphinium SAS)

  GRAPHINIUM is an advertising service provided by Graphinium SAS.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: France – Privacy Policy – Opt out.

  TikTok conversion tracking (TikTok Inc.)

  TikTok conversion tracking is an analytics and behavioral targeting service provided by TikTok Inc. that connects data from the TikTok advertising network with actions performed on family.one network. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of family.one network.

  Personal Data processed: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

  Place of processing: United States – Privacy Policy.

  Taboola (Taboola Inc.)

  Taboola is an advertising service provided by Taboola Inc.

  Personal Data processed: Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Pinterest Ads (Pinterest, Inc.)

  Pinterest Ads is an advertising service provided by Pinterest, Inc. that allows the Owner to run advertising campaigns on the Pinterest advertising network.

  Users may opt out of behavioral advertising features through their device settings, their Pinterest personalization settings.

  Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

  Place of processing: United States – Privacy Policy – Opt out.

  Two Methods of Targeted Advertising

  family.one Network properties may deliver targeted advertising in two ways:
  
  Property-Managed Targeting
  The family.one Network property itself may display targeted ads or Promotions relevant to your interests based on your activities and interactions within that property. This may include extending certain ads or offers to you via email, social media, or other channels, provided you have agreed to receive communications from that property. In these scenarios, the Third Party advertiser does not directly access your user-level targeting data; the property manages the targeting internally (e.g., using anonymized or aggregated audience parameters).
  
  Third-Party Direct Targeting
  In cases where you have explicitly consented to receive communications or offers from a specific Third Party, that Third Party may select users to target through the relevant family.one Network property—or even beyond it, such as on external platforms. For these targeted campaigns, the Third Party has granular control over which users see specific content based on the permissions you have granted.
  
  For more information on how to opt out or adjust your targeting preferences, please see the “How to opt-out of interest-based advertising” section below and the “Opting Out” instructions in our Terms of Service (Advertising and Promotions).
  

  Note specific to ShowTrail

  The ShowTrail app does not use advertising SDKs or third-party ad targeting services. All references to advertising and promotion services in this Privacy Policy apply only to other properties within the family.one network.

  Advertising

  The ShowTrail app does not use advertising SDKs, IDFA, or cross-app tracking. Any promotions or sponsored opportunities are delivered exclusively within the family.one network, and only with the user’s prior consent.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Universal Analytics) (Google Inc.)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of family.one network, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: US – Privacy Policy – Opt Out.

  Google Analytics 4 (Google LLC)

  Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of family.one network, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy – Opt out.

  Machine Learning & Personalization

  We use non-identifying information (such as your profile data, preferences, and in-app activity) to generate real-time personalized recommendations using machine learning technologies. These recommendations are intended to help you navigate events more effectively. This profiling does not involve automated decision-making that produces legal or similarly significant effects.

  Google Analytics for Firebase (for apps) (Google LLC)

  Google Analytics for Firebase (for apps) or Firebase Analytics is an analytics service provided by Google LLC. In order to understand Google's use of Data, consult Google's partner policy.

  Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

  Family.one network uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

  Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

  Personal Data processed: device information; number of sessions; operating systems; session duration; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy.

  Firebase Analytics

  ShowTrail uses Google Analytics for Firebase to collect anonymous usage statistics, such as session duration, device type, and operating system. Analytics data helps us improve app features and user experience. User- and event-level data is retained for 2 months by default and can be extended up to 14 months in Google Analytics settings. Aggregated reports may be retained longer. No advertising identifiers (IDFA) or cross-app tracking are used.

• Contacting the User

  Contact form (Family.one network)

  By completing the contact form with their information, the User authorizes family.one network to use these details to respond to the inquiries (like quotes, and any other requests).

  Personal Data processed: email address; first name; last name.

  Mailing list or newsletter (Family.one network)

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning family.one network. Your email address might also be added to this list as a result of signing up to family.one network or after making a purchase.

  Personal Data processed: address; city; Cookies; date of birth; email address; first name; gender; last name; phone number; Usage Data.

  Phone contact (Family.one network)

  Users that provided their phone number might be contacted for commercial or promotional purposes related to family.one network, as well as for fulfilling support requests.

  Personal Data processed: phone number.

• Content performance and features testing (A/B testing)

  The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of family.one network.

  Google Optimize (Google LLC)

  Google Optimize is an A/B testing service provided by Google LLC ("Google").

  Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy.

  Google Optimize 360 (Google LLC)

  Google Optimize 360 is an A/B testing service provided by Google LLC ("Google").

  This service allows the Owner to target groups of Users on the base of their past use of family.one network. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.

  Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy.

• Data transfer outside the EU

  The Owner is allowed to transfer Personal Data collected within the EU to third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. Any such Data transfer is based on one of the legal bases described below. Users can inquire with the Owner to learn which legal basis applies to which specific service.

  International Data Transfers and Regional Hosting

  family.one Inc. may process and store Data in locations relevant to our operations. If you reside in the European Economic Area (EEA) or the United Kingdom (UK), we aim to store and process your Personal Data within the EU/UK once our dedicated data centers in that region are fully operational. Until then (or if you later choose to access a property hosted elsewhere), we will ensure any transfers of your Personal Data outside the EEA/UK are conducted using appropriate legal safeguards (e.g., Standard Contractual Clauses) where required by applicable law.
  
  If you have questions about our data hosting locations or transfer mechanisms, please contact us at privacy@family.one.
  

• Device permissions for Personal Data access

  Family.one network requests certain permissions from Users that allow it to access the User's device Data as described below.

  Camera Access

  The App accesses your device's camera exclusively for specific user-initiated functions such as scanning QR codes at events. The camera is activated solely by your explicit actions and is never used without your direct consent. No visual data is stored or processed beyond the immediate interaction.

• Handling activities related to compliance

  This type of service allows family.one network to handle activities related to compliance.

  Reference to the family.one Network’s Legal & Engagement Definitions

  For clarity and consistency across the entire family.one Network, please note that this Privacy Policy should be read in conjunction with the “family.one Network’s Legal & Engagement Definitions” document. That document provides key terminology and definitions applicable to our Terms of Service, Privacy Policy, and any other legal or compliance-related content.
  
  If there is any conflict or inconsistency between the definitions in this Privacy Policy and those in the “family.one Network’s Legal & Engagement Definitions,” the latter shall prevail unless otherwise stated. For additional details or questions about those definitions, please contact us at privacy@family.one.
  

• Handling activity data

  This type of service allows the Owner to use the activity or biometric data collected by your device in order for family.one network to operate or to provide specific features. This may include movements, heartbeat, change in altitude or data about the surroundings. Depending on what is described below, third parties may be involved in the activity tracking. Most devices allow for the User to control which Data is accessed or stored.

  Sentry (Crash and Performance Monitoring) (Functional Software, Inc.)

  The family.one Network, including ShowTrail, uses Sentry, a monitoring service provided by Functional Software, Inc., to capture and analyze crash reports and performance issues. The data processed includes crash logs, stack traces, device identifiers, and basic usage context needed to diagnose errors. Crash and performance data is retained for 90 days before automatic deletion. The purpose of this processing is to maintain application stability, identify bugs, and improve user experience. Place of processing: United States — Privacy Policy. (https://sentry.io/privacy/)
  
  

• Handling compliance

  Google Play Data Safety Disclosure

  In compliance with Google Play Store guidelines, we transparently disclose that the App collects the following types of personal data:
  
  -Personal Identifiers (name, email, phone, and address, if provided).
  -Descriptive Data (user preferences, profile information, interests, survey responses, and contest entries).
  -Interaction Data (in-app activity, feature usage, event participation details, and usage analytics).
  
  This data is securely encrypted in transit and at rest. Access to personal data is limited strictly to authorized individuals. Data is shared with third parties only with explicit user consent, typically as part of participation in contests, giveaways, or engagement-related features. We never share sensitive or personally identifiable data without clear, explicit consent from the user.

• Handling payments

  Payment processing services enable family.one network to process payments by credit card, bank transfer or other means. To ensure greater security, family.one network shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.
  Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

  Stripe (Stripe Inc)

  Stripe is a payment service provided by Stripe, Inc., Stripe Payments Europe, Limited, Stripe Payments UK, Ltd, Stripe Brasil Soluções de Pagamento - Instituição de Pagamento Ltda., Stripe Payments Canada, Ltd., Stripe India Private Ltd., Stripe Japan KK, Stripe Payments Malaysia Sdn. Bhd., Stripe Payments Mexico, S. de R.L. de C.V., Stripe New Zealand Limited, Stripe Payments Singapore Pte. Ltd. or by Stripe Payments (Thailand) Ltd., depending on how the Owner manages the Data processing.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: US – Privacy Policy.

• Heat mapping and session recording

  Heat mapping services are used to display the areas of family.one network that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
  Some of these services may record sessions and make them available for later visual playback.

  Microsoft Clarity

  Provider
  Microsoft Corporation
  
  Purpose
  Heat mapping and session recording
  
  Personal Data collected
  Tracker
  Usage data
  Various types of data as specified in the privacy policy of the service
  
  Description
  Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
  Clarity honors generic "Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Clarity's opt-out information here.

  Microsoft Clarity (Microsoft Corporation)

  Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

  Personal Data processed: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data.

  Place of processing: United States – Privacy Policy; Canada – Privacy Policy.

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable family.one network to run and be distributed or to provide a ready-made infrastructure to run specific features or parts of family.one network.

  Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  Firebase Cloud Firestore (Google LLC)

  Firebase Cloud Firestore is a hosting and backend service provided by Google LLC.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Firebase Realtime Database (Google LLC)

  Firebase Realtime Database is a hosting and backend service provided by Google LLC.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Firebase Realtime Database

  ShowTrail uses Firebase Realtime Database to manage version metadata in real time. The database stores only non-PII information, specifically visitor UUIDs (random identifiers) and version numbers. When a user deletes their account, the associated visitor UUID and version records are also deleted. No automatic TTL or purge is currently in place for old versions.

  Firebase Firestore

  ShowTrail uses Firebase Firestore to manage version metadata in real time. Firestore stores only non-PII information, specifically visitor UUIDs (random identifiers) and version numbers. When a user deletes their account, the associated visitor UUID and version records are also deleted. No automatic TTL or purge is currently in place for old versions.

  Firebase Realtime Database

  ShowTrail uses Firebase Realtime Database to synchronize version control data in real time. The database stores only non-PII information, specifically visitor UUIDs (random identifiers) and version numbers. When a user deletes their account, the associated visitor UUID and version records are also deleted. No automatic TTL or purge is currently in place for old versions.
  

• Information collection

  Opt-Out

  Users may out-out of any form of communication other than necessary transactional communications granularly via the notifications section of their account.

  Data Minimization and Engagement-Specific Collection

  Beyond the basic profile data necessary to maintain your family.one Network account (e.g., name, email, and any other fundamental identifiers), we only collect additional information if it is strictly relevant to a particular Engagement or feature you choose to use. For instance, certain Engagements may require extra details to verify eligibility or deliver personalized experiences.
  
  Users are free to decline participation in such Engagements if they prefer not to provide the requested data. Where legally required, we will obtain explicit consent before collecting any sensitive or additional information.
  

  Data Minimization and Engagement-Specific Collection

  Beyond the basic profile data necessary to maintain your family.one Network account (e.g., name, email, and any other fundamental identifiers), we only collect additional information if it is strictly relevant to a particular Engagement or feature you choose to use. For instance, certain giveaways, surveys, freebies, or specialized programs may require extra details to verify eligibility or deliver personalized experiences.
  
  Users are free to decline participation in such Engagements if they prefer not to provide the requested data. Where legally required, we will obtain explicit consent before collecting any sensitive or additional information.
  

  Children’s Data

  We do not create or maintain accounts for minors; only adults can register within the family.one Network. Any child-related information (such as a child’s date of birth) is voluntarily provided by the adult user (e.g., parent or guardian) for purposes like entering family-centred Engagements or receiving child-appropriate offers. We do not directly engage with minors, nor do we collect or track a child’s online behaviour.
  
  If you believe we have collected Personal Data from or about a minor without the requisite adult consent, please contact via email us at privacy@family.one, and we will promptly investigate and address the situation.
  

• Infrastructure monitoring

  This type of service allows family.one network to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved. Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of family.one network.

  Firebase Performance Monitoring (Google LLC)

  Firebase Performance Monitoring is a monitoring service provided by Google LLC.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Firebase (Google services)

  The family.one Network, including ShowTrail, may integrate certain Firebase services provided by Google LLC to support application reliability, messaging, and related functionality. For ShowTrail at this time, Firebase Performance Monitoring is enabled to measure app performance and network latency; data processed may include device information, app instance identifiers, performance traces, and network timing metrics, and is retained for 30 days before deletion according to service settings. If other Firebase services are enabled for ShowTrail, they will process only the data necessary for their operation: for example, Cloud Messaging would process a device push token to deliver notifications; Authentication would process account credentials to log users in; Crashlytics would process crash logs and stack traces to diagnose errors; and Analytics would process event and device information to measure in-app usage. Where applicable, standard Firebase retention applies (for example, Crashlytics 90 days; Performance Monitoring 30 days; Analytics user- and event-level data 2 to 14 months depending on settings; Authentication data retained until the developer deletes the user; database and storage content retained while maintained by the developer). ShowTrail does not use Apple’s IDFA or third-party advertising SDKs for cross-app tracking. Place of processing: United States and other Google data center locations as described by Google; see Google’s Privacy Policy and Firebase Privacy & Security for details.

  Firebase Performance Monitoring

  ShowTrail uses Firebase Performance Monitoring to collect app performance metrics, such as load times and network request data, to improve stability and speed. Performance data is retained for 30 days.

• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of family.one network.
  The interaction and information obtained through family.one network are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the processed data on family.one network isn’t being connected back to the User’s profile.

  Facebook Like Button and Social Widgets (Facebook, Inc.)

  The Facebook Like Button and Social Widgets are services allowing interaction with the Facebook social network provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: US – Privacy Policy.

• Location-based interactions

  Location Access

  The family.one network may request permission to access a user’s location in order to verify attendance at events or eligibility for location-specific engagements (such as giveaways). Location data is collected only upon explicit user consent and is never collected passively in the background. ShowTrail does not use device geolocation; navigation is QR-based only. Users may manage or revoke permissions through their device settings at any time.

• Managing contacts and sending messages

  This type of services makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  Mailchimp (The Rocket Science Group, LLC.)

  Mailchimp is an email address management and message sending service provided by Intuit Inc.

  Personal Data processed: email address.

  Place of processing: US – Privacy Policy.

  Sendgrid (Sendgrid)

  Sendgrid is an email address management and message sending service provided by Sendgrid Inc.

  Personal Data processed: address; country; date of birth; email address; first name; gender; last name; phone number; Usage Data.

  Place of processing: United States – Privacy Policy.

  Twilio (Twilio, Inc.)

  Twilio is a phone numbers management and communication service provided by Twilio, Inc.

  Personal Data processed: phone number.

  Place of processing: United States – Privacy Policy.

  Notifications & Communications

  We may send communications through in-app notifications, SMS, or email to provide essential information such as policy updates, account verification, event participation confirmations, and optional marketing content. Essential communications (such as account security or participation confirmations) may not be opted out of, while promotional communications can be managed or opted out of through user settings at any time.
  

  Firebase Cloud Messaging (Google LLC)

  Firebase Cloud Messaging is a message sending service provided by Google LLC. Firebase Cloud Messaging allows the Owner to send messages and notifications to Users across platforms such as Android, iOS, and the web. Messages can be sent to single devices, groups of devices, or specific topics or User segments.

  Personal Data processed: Trackers; various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  Firebase Firestore (Custom Use — ShowTrail)

  ShowTrail uses Firebase Firestore to store only non-PII metadata, specifically visitor UUIDs (random identifiers) and version numbers for synchronization. When a user deletes their account, these records are also removed. No automatic TTL or purge is currently in place for old versions.

  Firebase Cloud Messaging (FCM)

  ShowTrail uses Firebase Cloud Messaging (FCM) to generate and manage device tokens for delivering notifications. Tokens are deleted when a user deletes their account. Expired or invalid tokens are automatically purged by Firebase, and invalid tokens are also removed from Postgres records. Notification delivery logs are retained for 30 days for debugging purposes.

• Marketing

  Cross-Promotions

  Data sharing may include ShowTrail and other family.one Network services. Such sharing occurs only with express consent provided by users and in accordance with applicable laws.
  
  Data collected within the family.one Network, including ShowTrail, may be used across family.one services where users have provided consent. This enables cross-promotions such as giveaways or relevant opportunities. Data sharing is limited to engagement stakeholders and sponsors, and always in accordance with user consent.

• Operations

  Auto-Generated Content

  Certain exhibitor content displayed within the App — including descriptions of booths, Points of Engagement, and promotional summaries — may be generated automatically based on available exhibitor data. We use AI tools to assemble this content. Third Parties have the opportunity to review and modify this material. The content is presented for informational purposes only and does not constitute an endorsement.

• Registration and authentication

  By registering or authenticating, Users allow family.one network to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, family.one network will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

  Firebase Authentication (Google LLC)

  Firebase Authentication is a registration and authentication service provided by Google LLC. To simplify the registration and authentication process, Firebase Authentication can make use of third-party identity providers and save the information on its platform.

  Personal Data processed: email address.

  Place of processing: United States – Privacy Policy.

  Firebase Authentication

  Firebase Authentication is used by the family.one network, including ShowTrail, to allow users to create and access their accounts securely using their email address. We do not collect or store passwords. Authentication is performed using secure magic link emails. No social media accounts are used for login.

  Firebase Authentication

  Firebase Authentication is used by the family.one network, including ShowTrail, to allow users to create and access their accounts securely using their email address. We do not collect or store passwords. Authentication is performed using secure magic link emails. No social media accounts are used for login.

• Remarketing and behavioral targeting

  This type of service allows family.one network and its partners to inform, optimize and serve advertising based on past use of family.one network by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

  Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Google Ad Manager Audience Extension (Google LLC)

  Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC that tracks the visitors of family.one network and allows selected advertising partners to display targeted ads across the web to them.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

• Tag Management

  This type of service helps the Owner to manage the tags or scripts needed on family.one network in a centralized fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Google Tag Manager (Google LLC)

  Google Tag Manager is a tag management service provided by Google LLC.

  In order to understand Google's use of Data, consult their partner policy and their Business Data page.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy.

• Traffic optimization and distribution

  This type of service allows family.one network to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between family.one network and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

  Amazon CloudFront (Amazon Web Services, Inc.)

  Amazon CloudFront is a traffic optimization and distribution service provided by Amazon Web Services, Inc.

  Personal Data processed: browser information; city; country; county; device information; geography/region; IP address; latitude (of city); longitude (of city); metro area; operating systems; state; Usage Data; ZIP/Postal code.

  Place of processing: United States – Privacy Policy.

  Cloudflare (Cloudflare, Inc.)

  Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through family.one network, i.e., communication between family.one network and the User's browser, while also allowing analytical data from family.one network to be collected.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.

  Place of processing: United States – Privacy Policy.

  jsDelivr CDN (Prospect One Sp. z o.o. sp. k.)

  jsDelivr CDN is a traffic optimization and distribution service provided by Prospect One Sp. z o.o. sp. k.

  Personal Data processed: Usage Data.

  Place of processing: Poland – Privacy Policy.

• User database management

  This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to family.one network, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving family.one network. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on family.one network.

  Property-Specific vs. Network-Wide Account Closure

  When you close your account on any individual family.one Network property, we will delete or anonymize any data specifically associated with that property. However, unless you close your entire family.one Network account (i.e., all properties where you maintain an account), your basic profile remains active across other Member Properties.
  
  If you later rejoin a property you previously closed, a new record will be created for that property; any past activity or data associated with your previous membership on that property will no longer be available. To fully delete your account and all associated data across all Member Properties, you must close your account for every property. For instructions, see “Deletion of User Data” above.
  

  Account Deletion & Consent Log Retention (Custom Clause)

  Users may delete their account at any time from within the app. When an account is deleted, all personal data is either deleted or anonymized. Consent logs are retained in immutable records for 7 years as a legal precaution in case of disputes.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• Contacting Chief Privacy Officer

  A senior company officer has been appointed as the Privacy Officer at family.one. The Privacy Officer is accountable for all personal information at family.one. You may contact the Privacy Officer with any questions or concerns regarding our data sharing practices, including those related to our products and subsidiaries, at:
  
  By Mail: Chief Privacy Officer
  family.one Inc.
  6D - 7398 Yonge St Unit # 656
  Thornhill, ON
  L4J 8J2
  
  Fax: (289) 475-5958

• Compliance

  family.one's network of products and subsidiaries practice privacy in accordance with all federal and provincial laws and regulations as well as the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL) and communicates with independent industry experts as well as the Office of the Privacy Commissioner of Canada and Competition Bureau Canada.

• Securing your data

  We prioritize your security by implementing passwordless login as the default authentication method. This involves the use of auto-expiring one-time emailed login tokens, which require access to your email account or third-party login via OAuth2 partners such as Google, Facebook, and X (formerly Twitter). This method significantly reduces the risk associated with traditional passwords.
  
  While we recommend against the use of traditional passwords due to the inherent security risks, we understand that some users may prefer or require them. In such cases, passwords are never stored as clear text - they are always hashed (and salted) securely using industry-standard encryption methods. We utilize secure authentication protocols that ensure passwords are not stored directly, but instead, a secure verifier is stored which allows verification without receiving the password itself. These verifiers are encrypted using advanced encryption standards.
  
  Registration and all data transmissions are performed through a secure connection using Transport Layer Security (TLS). We require TLS 1.2 and recommend TLS 1.3, ensuring secure communication between clients and our services.
  
  All personally identifiable data (PID) is stored on servers that comply with AICPA SOC 2 Type II and PCI DSS standards. Our data centers are physically secured 24/7 with biometric scanners and other technical security measures. These servers also hold ISO 27001 and ISO 27018 certifications, ensuring the highest levels of data security.
  
  Access to the database is restricted to a required access-only basis and accessed only through a secure connection. Login to the database is secured against brute force attacks and tested regularly.

• Sharing of Personal Information

  We may share Personal Information:
  
  Pursuant to a court order, subpoena, warrant, or when otherwise permitted or required by law, or in response to a government inquiry or request, or with an organization in the case of a breach of an agreement or contravention of law, or to detect, suppress or prevent fraud;
  
  Where it is necessary for the establishment, exercise or defense of legal claims, and to investigate or prevent actual or suspected loss or harm to persons or property (including the Services);
  
  In connection with an actual or potential sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding or other corporate reorganization or change in corporate control;
  
  With affiliated companies, as permitted by law;
  
  With third party service providers to assist us with our Services, such as to process payments, distribute packages or other products or materials, send communications, or help operate the website and/or applications;
  
  With affiliated companies to provide you with cooperative or third-party products, services, promotions, offers, or any opportunity that we deem of potential benefit to you;
  
  With partners that offer educational and other additional features through our Services and with partners (such as hospitals) to operate our programs and respond to your requests, as permitted by law;
  
  If you consent, with selected third parties to provide information or offers that may interest you, such as with hospitals, community service centers, brand partners, and other organizations (please see other sections of this Privacy Policy for your choices regarding this sharing);
  
  In a limited manner in order to establish Family Share connections upon your consent; or
  
  With your consent.

• Your choices

  From time to time, we may ask for your consent to share your Personal Information with selected third parties so that they can provide you with information or offers that may interest you. If you do not want your information shared in this way, you can choose not to engage with or can decline the option when it is presented.
  
  We may send you promotional email communications, with your consent. If you would like to stop receiving a specific type of promotional email communication, you can do so by clicking on the unsubscribe option in our emails or contact us at privacy@family.one. You will continue to receive other types of service messages from us to the extent permitted by law.
  
  We may contact you via phone or text message, including for marketing purposes, after obtaining your consent if required by applicable local law. If you would like to stop receiving marketing calls and text messages from us, you can text “STOP” via reply text or you can register your choice over the phone or by emailing privacy@family.one.
  
  For information on the choices available to you in connection with digital advertising and analytics, please see the Digital Advertising & Analytics section above.

• Policy Changes

  We’re constantly working to improve our Services, so we may need to change this privacy policy from time to time as well. We will post these changes in this policy and suggest that you revisit this policy periodically to stay informed of any changes. We may also notify you of any material changes to this Privacy Policy. Your continued use of our services signifies your acceptance of these changes. If you have any questions or concerns regarding these changes, please contact our Chief Privacy Officer.
  
  Each time you log in, passwordless login emails and (in some situations) login screens will include a notice of when this privacy policy was last updated as well as a link to this policy. You will be instructed that logging in indicates your consent with this privacy policy, and we will make a record of your renewed consent.
  
  family.one will, as necessary, obtain consent under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes materially different from those for which your Personal Information has been collected unless otherwise required or permitted by law.

• Updating Personal Information, Access, and Deletion

  Updating Personal Information and Access
  We take reasonable steps to ensure that the information we hold is accurate, complete, and up to date. If you wish to access your Personal Information, make corrections or updates to your Personal Information, you may do so by logging in at https://family.one and accessing your profile.
  
  Deletion of User Data
  Users may request that their account data be deleted at any time. To do so, follow the steps in the settings menu's Notifications/Account Status, via "Close my account and purge all personally identifiable information." For additional assistance, contact support via the help section of the family.one app. Please note, we do not close accounts by email request. We may continue to retain information in our records after your termination request for legal or recordkeeping purposes as long as necessary for our operations.

• Communications between users

  We also enable communications between you and others through our Services, including for example invitations, family sharing, families, friends and messages between connections.

• Usage Analytics

  In order to improve our services, we may collect and retain analytical data of your usage for reasons such as developing and organizing products, services, programs and other offerings according to your past activity

• Transferring of Data

  From time to time, opportunities for users may arise where benefits require the transfer of user data to a partner. In these instances, these programs including but not limited to freebies, samples and perks will require additional consent on a program by program basis and provide users with:
  Program specific terms, conditions and privacy data
  Details on what data is required to be transferred
  Who the data is transferred to
  How the data will be used
  Links to recipient partner’s privacy policy, terms and conditions
  Links and/or instructions on how to update and/or unsubscribe and/or contact the recipient partner, regarding the data they have received.
  
  All such instances will be presented to users on an opt-in only basis wherein only users that choose to participate will benefit from the specific program and have the relevant data transferred.

• Family Sharing (My Family)

  Where family.one users are members of the same household or extended family, users can invite and connect with each other across family.one's network of products and subsidiaries. Connected family.one users have the ability to share, gain access to, and increase the odds of winning/receiving contests and freebies. Connections are only established when a receiving user accepts an invitation to connect.

• family.one membership and communications

  family.one is a membership-based organization. As a member, you have access to free, subsidized and discounted products, contests, perks (discounts), and more. Periodically, we’ll send you notifications on behalf of these programs, for login and other activity-based transactional emails. Where relevant, we will present you with the opportunity to unsubscribe with the exception of transactional emails which are sent based on account activity.

• Data Sharing Across family.one Network

  By using our services, you consent to family.one Inc. sharing your data across its network of products and subsidiaries, both current and future. This includes the sharing of data when a product becomes a separate service or subsidiary. The shared data includes but is not limited to:
  
  Personal Data: Name, email address, contact information, usage data, date of birth, gender, and family members.
  Technical Data: Device information, IP address, cookie data, unique device identifiers, and tracker data.
  Financial Data: Payment information and transaction details.
  Interaction Data: Communication between users and our services, preferences, and behavioral data.
  Marketing and Usage Data: Email address, contact details, usage data, interactions with our services, and marketing preferences.
  Analytical Data: Cookies, usage data, session durations, page interactions, and other analytical information.
  This data sharing allows us to:
  
  Improve and personalize user experience across all family.one products and subsidiaries.
  Provide targeted marketing and promotional offers.
  Enhance service performance and development through analytics.

• Information on Opting Out of Interest-Based Advertising

  In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

• UGC Clarification

  Attendees do not create or share user-generated content in the ShowTrail app. User profiles are limited to personal account setup and are not treated as user-generated content. Partner content is contributed separately through a dedicated portal and is not classified as attendee-generated content.

Cookie Policy

Family.one network uses Trackers. To learn more, Users may consult the Cookie Policy.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of family.one network or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, family.one network may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, family.one network and any third-party services may collect files that record interaction with family.one network (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within family.one network and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.