Cookie Policy of theViewer Service

This document informs Users about the technologies that help theViewer Service to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with theViewer Service.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

TheViewer Service uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How theViewer Service uses Trackers

Necessary

TheViewer Service uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

  • Google Tag Manager (Google Inc.)

    Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.

    Personal Data processed: Tracker and Usage Data.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  • Webflow (Webflow, Inc.)

    Webflow is a platform provided by Webflow, Inc. that allows the Owner to build, run and host theViewer Service. Webflow is highly customizable and can host websites from simple blogs to complex e-commerce platforms.

    Personal Data processed: Tracker and Usage Data.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy – Opt out.

Functionality

TheViewer Service uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

  • Help Scout (Help Scout Inc. )

    Help Scout is a support and contact request management service provided by Help Scout Inc. .

    Personal Data processed: Data communicated while using the service, Tracker and various types of Data as specified in the privacy policy of the service.

    Legal basis for processing: Contract.

    Place of processing: United States – Privacy Policy.

  • Facebook Oauth (Meta Platforms, Inc.)

    Facebook Oauth is a registration and authentication service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, and is connected to the Facebook social network.

    Personal Data processed: Tracker and various types of Data.

    Legal basis for processing: Contract.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

    Conditions for Data transfer: Standard data protection clauses.

    Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session

Experience

TheViewer Service uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

  • Google Fonts (Google LLC)

    Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows theViewer Service to incorporate content of this kind on its pages.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Measurement

TheViewer Service uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

  • TestFlight (Apple Inc.)

    TestFlight is a beta testing service provided by Apple Inc.

    Personal Data processed: Data communicated while using the service, device information, device logs, email address, Tracker and Usage Data.

    Legal basis for processing: Contract.

    Place of processing: United States – Privacy Policy.

  • User ID extension for Google Analytics (Google Inc.)

    Google Analytics on theViewer Service makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
    The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by theViewer Service.
    The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

    Personal Data processed: Tracker.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  • Google Analytics Advertising Reporting Features (Google Inc.)

    Google Analytics on theViewer Service has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • IDE: 2 years
    • _gcl_*: 3 months
    • test_cookie: 15 minutes

  • Google Analytics for Firebase (Google Inc.)

    Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
    In order to understand Google's use of Data, consult Google's partner policy.

    Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

    TheViewer Service uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

    Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

    Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  • theViewer Analytics

    Personal Data collected
    Anonymized User ID
    Usage data

    Privacy Policy
    theViewer Analytics is a heat mapping service provided by theConstruct B.V.. theConstruct B.V. utilizes the Data collected to analyze and examine the use of theViewer Service, to prepare reports on its activities, and share them with the content owner.
    theConstruct B.V. may use the Data collected to contextualize and personalize the data stored on theViewer Service.

    Place of processing: EU – Privacy Policy of theViewer Service
    Opt-Out: Please clean cache of native theViewer app or web browser for theviewer.co web page or Update consent preferences on theviewer.co footer. After that, no more data will be collected and after that activity, you will be again asked to state your consent about sharing analytical data with theViewer Service.

    Legal basis for processing: Consent.

    Conditions for Data transfer: No data transfer.

  • Facebook Analytics for Apps (Meta Platforms, Inc.)

    Facebook Analytics for Apps is an analytics service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing,

    Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

    Trackers duration:

    • _fbp: 3 months

  • Google Optimize (Google LLC)

    Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, ("Google").

    Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Tracker and Usage Data.

    Legal basis for processing: Statistical purposes.

    Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

    Trackers duration:

    • _gaexp: 3 months
    • _opt_awcid: 1 day
    • _opt_awgid: 1 day
    • _opt_awkid: 1 day
    • _opt_awmid: 1 day
    • _opt_expid: 10 seconds
    • _opt_utmc: 1 day

  • Google Analytics (Universal Analytics) with anonymized IP (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of theViewer Service, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

Marketing

TheViewer Service uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

  • Remarketing with Google Analytics (Google Inc.)

    Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • test_cookie: 15 minutes
    • IDE: 2 years
    • _gcl_*: 3 months

  • Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of theViewer Service with the Facebook advertising network.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _fbp: 3 months
    • datr: 2 years
    • lastExternalReferrer: duration of the session

  • Facebook Custom Audience (Facebook, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the Data processing, that connects the activity of theViewer Service with the Facebook advertising network.

    Users can opt out of Facebook's use of Trackers for ads personalization by visiting this opt-out page.

    Personal Data processed: email address and Tracker.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Google Ads Remarketing (Google Inc.)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the activity of theViewer Service with the Google Ads advertising network and the DoubleClick Cookie.

    In order to understand Google's use of Data, consult Google's partner policy.

    Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.

    Personal Data processed: Tracker and Usage Data.

    Legal basis for processing: Consent.

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Data retention period: Keeping the Data for the time necessary to fulfill the purpose.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Meta ads conversion tracking (Meta pixel) (Facebook, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on theViewer Service. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

    Trackers duration:

    • _fbc: 3 months
    • _fbp: 3 months
    • fr: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

How to manage preferences and provide or withdraw consent on theViewer Service

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on theViewer Service.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help theViewer Service to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

The processing of personal data as described in this Privacy Policy is done by theConstruct BV. theConstruct BV is a private company with limited liability that falls under Dutch law and has its office at Postbus 10098, 1001 EB Amsterdam, the Netherlands.

If you have any questions about this Privacy Policy or about our processing of your personal data, please contact our data protection officer at dataprotectionoffice@theconstruct.io.

Owner contact email: info@theviewer.co

Since the use of third-party Trackers through theViewer Service cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by theViewer Service.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through theViewer Service (or third-party services employed in theViewer Service), which can include: the IP addresses or domain names of the computers utilized by the Users who use theViewer Service, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using theViewer Service who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of theViewer Service. The Data Controller, unless otherwise specified, is the Owner of theViewer Service.

theViewer Service (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by theViewer Service as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Read metadata

Read resources metadata including labels, history records, and email message headers, but not the message body or attachments.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to theViewer Service, if not stated otherwise within this document.

Latest update: October 17, 2025

Version: 67

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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