Cookie Policy of Liverpool Los Angeles
To find more information on California consumers and their privacy rights, Users may read the privacy policy.
To find more information on Virginia consumers and their privacy rights, Users may read the privacy policy.
To find more information on Colorado consumers and their privacy rights, Users may read the privacy policy.
To find more information on Connecticut consumers and their privacy rights, Users may read the privacy policy.
To find more information on Utah consumers and their privacy rights, Users may read the privacy policy.
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of this Application and delivery of the Service
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
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Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data processed: Tracker.
Place of processing: United States – Privacy Policy.
Other activities involving the use of Trackers
Experience
This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
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Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Font Awesome (Fonticons, Inc. )
Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Measurement
This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Ads conversion tracking (Google LLC)
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
Google Analytics (Google LLC)
Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Outbrain conversion tracking (Outbrain pixel) (Outbrain Inc.)
Outbrain conversion tracking (Outbrain pixel) is an analytics service provided by Outbrain Inc. that connects data from the Outbrain advertising network with actions performed on this Application.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: United States – Privacy Policy.
Google Analytics Advertising Reporting Features (Google LLC)
Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- IDE: 2 years
- _gcl_*: 3 months
- test_cookie: 15 minutes
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
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Content performance and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.
VWO - Testing (Wingify Software Pvt. Ltd.)
VWO - Testing is a content performance and features performance testing service provided by Wingify Software Pvt. Ltd.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
Google Optimize (Google LLC)
Google Optimize is an A/B testing service provided by Google LLC ("Google").
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- _gaexp: 3 months
- _opt_awcid: 1 day
- _opt_awgid: 1 day
- _opt_awkid: 1 day
- _opt_awmid: 1 day
- _opt_expid: 10 seconds
- _opt_utmc: 1 day
Google Optimize 360 (Google LLC)
Google Optimize 360 is an A/B testing service provided by Google LLC ("Google").
This service allows the Owner to target groups of Users on the base of their past use of this Application. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- _gaexp: 3 months
- _opt_awcid: 1 day
- _opt_awgid: 1 day
- _opt_awkid: 1 day
- _opt_awmid: 1 day
- _opt_expid: 10 seconds
- _opt_utmc: 1 day
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Heat mapping and session recording
Heat mapping services are used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
VWO - Heat mapping and session recording (Wingify Software Pvt. Ltd.)
VWO - Heat mapping and session recording is a session recording and heat mapping service provided by Wingify Software Pvt. Ltd.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
Microsoft Clarity (Microsoft Corporation)
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
Personal Data processed: clicks, country, custom events, device information, diagnostic events, interaction events, layout details, mouse movements, page events, positional information, scroll-to-page interactions, session duration, time zone, Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- ANONCHK: 10 minutes
- CLID: 1 year
- MR: 7 days
- MUID: 1 year
- SM: duration of the session
- _clck: 1 year
- _clsk: 1 day
Marketing
This Application uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
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Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Criteo (Criteo SA)
Criteo is an advertising service provided by Criteo SA.
Personal Data processed: Tracker and Usage Data.
Place of processing: France – Privacy Policy – Opt Out.
Storage duration:
- criteo_fast_bid: 7 days
- criteo_fast_bid_expires: 7 days
- cto_bundle: 2 years
- cto_bundle: indefinite
- cto_optout: 5 years
- cto_optout: indefinite
- optout: 5 years
- uid: 2 years
Microsoft Advertising (Microsoft Corporation)
Microsoft Advertising is an advertising service provided by Microsoft Corporation.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- MUID: 2 years
- _uetmsclkid: 3 months
- _uetmsclkid: indefinite
- _uetsid: 1 day
- _uetsid: indefinite
- _uetvid: 2 years
- _uetvid: indefinite
Amazon Advertising (Amazon)
Amazon Advertising is an advertising service provided by Amazon.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
- ad-id: 10 months
- amzn-token: 7 days
- peid: 1 month
- vendor-id: 1 month
Rockerbox (Rockerbox, Inc)
Rockerbox is an advertising service provided by Rockerbox, Inc.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
Outbrain (Outbrain Inc.)
Outbrain is an advertising service provided by Outbrain Inc.
Personal Data processed: Tracker and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- OB-AD-BLOCKER-STAT: indefinite
- OB-AD-BLOCKER-WL-STAT: indefinite
- OB-CCPA: indefinite
- OB-CLDT: indefinite
- OB-CNSNT-2: indefinite
- OB-EM-FREQUENCY: indefinite
- OB-FD-TO: indefinite
- OB-FDE: indefinite
- OB-INTERACTION-STASH: indefinite
- OB-OD-LSD: indefinite
- OB-PUB-IN: indefinite
- OB-RN-FREQUENCY: indefinite
- OB-SEID: indefinite
- OB-SKELETON-STRUCT: indefinite
- OB-SYNC: indefinite
- OB-SYNC-TTL: indefinite
- OB-TPCS: indefinite
- OB-USER-TOKEN: indefinite
- OB-USER-TOKEN-CREATION: indefinite
- OB-lastPageViewInfo: indefinite
- OB:LSU: indefinite
- OBD-UD-TS: indefinite
- auid: 3 months
- obsessionid-{}: 30 minutes
- obuid: 3 months
- optout: 5 years
- outbrain_cid_fetch: 5 minutes
- outbrain_click_id: 1 day
- recs-{}: 1 minute
- ref-{}: 1 minute
- thirdparty: 1 hour
- tick: indefinite
Taboola (Taboola Inc.)
Taboola is an advertising service provided by Taboola Inc.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- *:session-data: indefinite
- COu: 1 month
- __tbwt: indefinite
- _data: 1 day
- _tb_sess_r: 30 minutes
- _tb_t_ppg: 30 minutes
- abLdr: 3 hours
- abMbl: 3 hours
- br: 30 minutes
- cnx_roi: 1 month
- eng_mt.crossSessionsData.SessionsHistory: indefinite
- eng_mt.numOfTimesMetricsSent: indefinite
- eng_mt.scrollDepth: indefinite
- eng_mt.sessionDepth: indefinite
- eng_mt.sessionStartTime: indefinite
- eng_mt.timeOnSite: indefinite
- eng_mt.ver: indefinite
- redirect_data: 1 month
- rng: 1 day
- roi_cookie: 1 month
- sessionid: 1 day
- t_gid: 1 year
- taboola global:last-external-referrer: indefinite
- taboola global:local-storage-keys: indefinite
- taboola global:lspb: indefinite
- taboola global:tblci: indefinite
- taboola global:user-id: indefinite
- taboola_fp_td_user_id: 1 year
- taboola_select: 1 year
- taboola_session_id: duration of the session
- tb_click_param: 50 seconds
- tbl-exm-apperance: indefinite
- tbl-exm-history: indefinite
- tbl-session-referrer: indefinite
- tbl_rtus_id: indefinite
- trc_cache: indefinite
- trc_cache_by_placement: indefinite
- trc_cookie_storage: 1 year
Smile Wanted (Smile Wanted Group)
Smile Wanted is an advertising service provided by Smile Wanted Group.
Personal Data processed: Tracker and Usage Data.
Place of processing: France – Privacy Policy.
Storage duration:
- sw_user_params_infos: 1 year
VWO - Notifications (Wingify Software Pvt. Ltd.)
VWO - Notifications is an advertising and message sending service provided by Wingify Software Pvt. Ltd. that allows this Application to send push notifications or Facebook messages to the User, personalized on the basis of their behaviour on this Application, for the purpose of direct marketing.
Users may in most cases opt-out from receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Application or all of the apps on the particular device.
Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: India – Privacy Policy.
GRAPHINIUM (Graphinium SAS)
GRAPHINIUM is an advertising service provided by Graphinium SAS.
Personal Data processed: Tracker and Usage Data.
Place of processing: France – Privacy Policy – Opt out.
YieldLift (YieldLift LLC)
YieldLift is an advertising service provided by YieldLift LLC.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
Query Click (Query Click Limited)
Query Click is an advertising service provided by Query Click Limited.
Personal Data processed: Tracker and Usage Data.
Place of processing: United Kingdom – Privacy Policy.
Storage duration: duration of the session
Amazon Mobile Ads (Amazon)
Amazon Mobile Ads is an advertising service provided by Amazon.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- ad-id: 10 months
- amzn-token: 7 days
- peid: 1 month
- vendor-id: 1 month
Outbrain Lookalike Audience (Outbrain Inc.)
Outbrain Lookalike Audience is an advertising and behavioral targeting service provided by Outbrain Inc. that uses Data collected through the Outbrain pixel in order to display ads to Users with similar behavior to Users who are already in an Audience list on the base of their past use of this Application.
On the base of these Data, personalized ads will be shown to Users suggested by Outbrain Lookalike Audience.
Users can opt out of Outbrain's use of Trackers for ads personalization by visiting this page.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
LiveIntent (Liveintent Inc.)
LiveIntent is an advertising service provided by Liveintent Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- _lc2_fpi: 2 years
- _lc2_fpi: indefinite
- _lc2_fpi_exp: indefinite
- _liChk: 10 seconds
- _liChk: indefinite
- _li_ci: 5 minutes
- _li_ci: indefinite
- _li_ci__exp: indefinite
- _li_cim: 1 month
- _li_cim: indefinite
- _li_cim__exp: indefinite
- _li_dcdm_c: duration of the session
- _li_duid: indefinite
- _li_ld: 1 month
- _li_ld: indefinite
- _li_ld__exp: indefinite
- _li_ss: 1 month
- _li_ss: indefinite
- _li_ss__exp: indefinite
- bh2: 7 months
- c: 2 years
- csrf: 2 hours
- lidid: 2 years
- tuuid: 2 years
- tuuid_lu: 2 years
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Commercial affiliation
This type of service allows this Application to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics.
Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with this Application.
For details of which data are collected, please refer to the privacy policy of each service.
Amazon Omakase (Amazon)
Amazon Omakase is a banner commercial affiliation service provided by Amazon.com Inc.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
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Remarketing and behavioral targeting
This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Adobe Audience Manager (Adobe Systems Incorporated)
Adobe Audience Manager is a remarketing and behavioral targeting service provided by Adobe Systems Incorporated.
Adobe Audience Manager makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Adobe Audience Manager may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Adobe Audience Manager may be including.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration: up to 6 months
Outbrain Custom Audience (Outbrain Inc.)
Outbrain Custom Audience is a remarketing and behavioral targeting service provided by Outbrain Inc. that connects the activity of this Application with the Outbrain advertising network.
Users can opt out of Outbrain's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: device information, Tracker, Universally unique identifier (UUID) and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
How to manage preferences
There are various ways to manage Tracker related preferences:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally Users can set their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Liverpool Los Angeles
127 East 9th Street Suite #401
Los Angeles, CA 90015
201-503-3311
Owner contact email: hello@liverpoolstyle.com
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.