Cookie Policy of MAE Ltd t/a Primo IT

This document informs Users about the technologies that help MAE Ltd t/a Primo IT to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with MAE Ltd t/a Primo IT.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

MAE Ltd t/a Primo IT uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How MAE Ltd t/a Primo IT uses Trackers

Necessary

MAE Ltd t/a Primo IT uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

  • Google Tag Manager (Google Ireland Limited)

    Google Tag Manager is a tag management service provided by Google Ireland Limited.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: Ireland – Privacy Policy.

  • Google reCAPTCHA (Google Ireland Limited)

    Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Trackers duration:

    • _GRECAPTCHA: duration of the session
    • rc::a: indefinite
    • rc::b: duration of the session
    • rc::c: duration of the session
    • rc::f: indefinite

Functionality

MAE Ltd t/a Primo IT uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

  • Tawk.to Widget (tawk.to ltd.)

    The Tawk.to Widget is a service for interacting with the Tawk.to live chat platform provided by tawk.to ltd.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United Kingdom – Privacy Policy.

    Trackers duration:

    • TawkConnectionTime: duration of the session
    • previousNav: indefinite
    • tawk_uuid_*: 7 months
    • tawk_uuid_propertyId: 6 months
    • twk_idm_key: duration of the session
    • twk_token_*: duration of the session

Measurement

MAE Ltd t/a Primo IT uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed directly by the Owner

  • Analytics collected directly (MAE Ltd t/a Primo IT)

    MAE Ltd t/a Primo IT uses an internal analytics system that does not involve third parties.

    Personal Data processed: Cookies and Usage Data.

    Trackers duration:

    • modernizr: indefinite

Trackers that do not fit the above categorizations

  • GatorLeads

    GatorLeads is a tool that identifies the business or organisation that website visitors belong to, based on a reverse IP Lookup. GatorLeads also use cookies to process this identification, and personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site etc) and the dates and times of previous website visits.

    This information is used by Primo IT to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used to identify the types of organisations that might be interested in our products or services.

    We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a pre-determined expiry date, or when deleted by you.

    The cookies used are;

    wow.anonymousId
    wow.data
    wow.schedule
    wow.session
    wow.trackingData
    wow.utmvalues

How to manage preferences and provide or withdraw consent on MAE Ltd t/a Primo IT

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on MAE Ltd t/a Primo IT.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Brave
  • Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help MAE Ltd t/a Primo IT to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Michael Sloan Managing Director
MAE Ltd t/a Primo IT
Church Court
Belton Street
Shepshed
Leicestershire
LE12 9AB

Owner contact email: sales@primoit.co.uk

Since the use of third-party Trackers through MAE Ltd t/a Primo IT cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by MAE Ltd t/a Primo IT.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through MAE Ltd t/a Primo IT (or third-party services employed in MAE Ltd t/a Primo IT), which can include: the IP addresses or domain names of the computers utilized by the Users who use MAE Ltd t/a Primo IT, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using MAE Ltd t/a Primo IT who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of MAE Ltd t/a Primo IT. The Data Controller, unless otherwise specified, is the Owner of MAE Ltd t/a Primo IT.

MAE Ltd t/a Primo IT (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by MAE Ltd t/a Primo IT as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy policy relates solely to MAE Ltd t/a Primo IT, if not stated otherwise within this document.

Latest update: October 25, 2024

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

Show the complete Privacy Policy