Personal Data collected for the following purposes and using the following services:

• • Analytics

    • Google Analytics and Google Ads conversion tracking

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; company name; country; email address; first name; last name; phone number; profession; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: company name; Cookies; country; email address; first name; last name; profession; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Website Optimizer

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Maps widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • LiveChat Widget

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Cookies; Usage Data

Further information about Personal Data

• • IBM Watson Campaign Automation

    Provider
    IBM
    
    Purpose
    IBM Watson Campaign Automation Engage is a web-based, multi-tenant, software-as-a-service (SaaS) digital-marketing operating system that is a data-driven self-service solution with a flexible data schema that allows customers to determine the data elements to be stored, collected, and processed. Typical use cases include the means of contacting recipients (email address, mobile number for SMS messaging, and/or App ID for Mobile Push Notification), first names and other elements wanted for the personalization of messages, and data elements needed to segment recipient lists into target groups.
    
    To learn more read the Watson Campaign Automation General Data Protection Regulation FAQs

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Magnolia International Ltd., Oslo-Strasse 2, 4142 Münchenstein, Switzerland

    Owner contact email: privacy@magnolia-cms.com