Welcome to the privacy policy of plan-murin.com/. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.
We automatically collect data from you for example when you visit plan-murin.com/.
We collect the data you give to us for example when you sign up for our newsletter.
Owner contact email: info@plan-murin.com
Among the types of Personal Data that this Application collects, by itself or through third parties, there are:
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:
This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside this Application.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.
By completing the contact form with their information, the User authorises this Application to use these details to respond to the inquiries (like quotes, and any other requests).
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.
This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts is a typeface visualisation service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.
Google Maps is a maps visualisation service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.
[X]. Trattamento dei dati personali tramite l'assistente virtuale KOSMO
Sul nostro sito è attivo un assistente virtuale André (di seguito "Chatbot") per assisterla
durante la navigazione, fornirle informazioni sui nostri servizi e rispondere alle Sue domande. Questo servizio è sviluppato da AI KOSMO S.r.l., che opera in qualità di responsabile del trattamento ai sensi dell'art. 28 del GDPR, sulla base di un apposito accordo che ne disciplina i compiti e le responsabilità. Il Titolare del trattamento dei dati da Lei forniti tramite il Chatbot rimane Hotel Plan Murin.
Il Chatbot utilizza sistemi di intelligenza artificiale LLM per comprendere le Sue richieste e fornirle risposte pertinenti.
a. Tipologie di dati trattati
Il trattamento riguarda i seguenti dati personali:
●dati forniti attivamente dall’utente: qualsiasi informazione che Lei digita volontariamente nella
finestra di chat, come domande, richieste di informazioni, nome, cognome, dettagli di contatto o
preferenze di soggiorno;
●dati tecnici connessi alla sessione: indirizzo IP, tipo di browser, sistema operativo e altri dati tecnici
necessari per garantire il corretto funzionamento tecnico della chat;
●contenuto delle conversazioni: il testo integrale delle Sue interazioni con il Chatbot.
b. Finalità e base giuridica del trattamento
I Suoi dati personali sono trattati per le seguenti finalità:
●Fornitura del servizio di assistenza e supporto via chat: per rispondere alle Sue richieste, assisterla nella navigazione e fornirle le informazioni necessarie sui nostri servizi. La base giuridica di tale trattamento è il legittimo interesse del Titolare a fornire un servizio di assistenza clienti efficiente e immediato. In caso di richieste precontrattuali (es. preventivi, disponibilità per prenotazioni), la base giuridica è l'esecuzione di misure precontrattuali.
●Miglioramento del servizio e addestramento degli algoritmi di intelligenza artificiale: per
analizzare le conversazioni (in forma aggregata e anonimizzata ove possibile) al fine di migliorare
l'accuratezza delle risposte del Chatbot e l'efficacia del servizio. La base giuridica di tale trattamento è il legittimo interesse del Titolare e del Responsabile del trattamento a migliorare la tecnologia e la qualità del servizio offerto, a condizione che non prevalgano i Suoi interessi o diritti e libertà fondamentali.
Il conferimento dei dati per la finalità 1 è facoltativo, ma necessario per poter utilizzare il servizio di Chatbot.
Per la finalità 2, Lei potrà opporsi in qualsiasi momento, senza che ciò pregiudichi la possibilità di utilizzare il servizio di chat.
c. Modalità del trattamento e misure di sicurezza
Il trattamento è effettuato con strumenti informatici e telematici. In linea con i principi di protezione dei dati fin dalla progettazione e per impostazione predefinita (art. 25 GDPR), vengono adottate misure tecniche e organizzative adeguate a garantire un livello di sicurezza adeguato al rischio, inclusa la pseudonimizzazione o l'anonimizzazione dei dati ove possibile, specialmente per le finalità di addestramento degli algoritmi.
d. Periodo di conservazione dei dati
I Suoi dati personali saranno conservati in conformità al principio di limitazione della conservazione:
● Per la finalità di assistenza, i log delle conversazioni saranno conservati per il tempo strettamente
necessario a gestire la Sua richiesta e, comunque, per un periodo non superiore a 6 mesi dalla chiusura della sessione di chat, salvo l'insorgere di un contenzioso che ne giustifichi un'ulteriore
conservazione.
● Per la finalità di addestramento degli algoritmi, i dati personali saranno conservati in una forma che consenta la Sua identificazione solo per il tempo strettamente necessario all'analisi e all'estrazione delle informazioni utili al miglioramento del modello, e successivamente verranno anonimizzati in modo irreversibile o cancellati. Tale periodo non supererà in ogni caso i 90 giorni.
e. Comunicazione dei dati e trasferimenti
I dati raccolti tramite il Chatbot sono trattati dal nostro fornitore AI KOSMO, nominato Responsabile del trattamento. AI KOSMO potrebbe avvalersi di sub-fornitori (es. provider di servizi cloud) per l'erogazione del servizio, nel rispetto degli obblighi previsti dall'art. 28 del GDPR. L'utilizzo di tali servizi potrebbe comportare il trasferimento dei Suoi dati personali al di fuori dello Spazio Economico Europeo (SEE). Tale trasferimento avverrà unicamente in presenza di adeguate garanzie, quali decisioni di adeguatezza della Commissione Europea o la sottoscrizione di Clausole Contrattuali Standard.
f. Utilizzo di sistemi di intelligenza artificiale
Il servizio di Chatbot si avvale di tecnologie di intelligenza artificiale, in particolare, LLM. In linea con i principi di trasparenza sanciti dalla normativa europea AI ACT, GDPR e nazionale L. 132/2025, desideriamo fornirle le seguenti informazioni:
● Obbligo di trasparenza: La informiamo che sta interagendo con un sistema che utilizza componenti di AI. Tale sistema è stato progettato per assistere il personale dell'Hotel nell'interpretazione e smistamento delle Sue richieste.
● Funzionamento e logica del sistema: il sistema di AI analizza il testo delle Sue richieste per
comprenderne il contenuto e la finalità e indirizzarle al reparto di competenza.
● Supervisione umana e assenza di decisioni automatizzate: Le garantiamo che il sistema di AI opera come strumento di supporto per il nostro personale. Nessuna decisione che produca effetti giuridici o che incida in modo analogo e significativo sulla Sua persona (ai sensi dell'art. 22 del GDPR) viene presa in modo esclusivamente automatizzato. Ogni richiesta complessa, addebito o decisione rilevante è soggetta a revisione e validazione da parte di un operatore umano.
● Correttezza e non discriminazione: I sistemi di AI sono stati sviluppati e vengono periodicamente
monitorati per minimizzare il rischio di errori e di effetti discriminatori, in linea con le migliori prassi e con i requisiti normativi.
g. Diritti dell'Interessato in relazione all'uso dell'IA
Oltre ai diritti generali previsti dal GDPR (accesso, cancellazione, limitazione, portabilità, opposizione), Le ricordiamo che, in relazione all'uso di sistemi di intelligenza artificiale, Le sono garantiti specifici diritti, in linea con le indicazioni delle autorità di controllo:
●diritto di rettifica: qualora Lei riscontri che le informazioni generate dal Chatbot che La riguardano siano inesatte, ha il diritto di chiederne la correzione;
●diritto alla cancellazione: se la correzione dei dati inesatti non fosse tecnicamente possibile, ha il
diritto di ottenerne la cancellazione;
●diritto di opposizione: può opporsi in qualsiasi momento al trattamento dei Suoi dati per la finalità di addestramento degli algoritmi basata sul legittimo interesse.
Per esercitare i Suoi diritti, può rivolgersi a Hotel Plan Murin ai recapiti indicati nella presente informativa privacy.
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Mailjet is an email address management and message sending service provided by SAS Mailjet.
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralised fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager is a tag management service provided by Google LLC.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
This type of service allows this Application to distribute their content using servers located across different countries and to optimise their performance.
Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User's browser.
Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.
jsDelivr CDN is a traffic optimisation and distribution service provided by jsdelivr.com.
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
Purpose of processing:
The personal data provided (personal details and stay data) will be transmitted to the Single Coordination Center for Guest Cards to enable the creation and use of the Guest Pass and the provision of related services.
Data Controller and Recipients:
For the issuance of the Guest Pass, the data will be communicated to the Mobilitätskonsortium / Mobility Consortium (VAT no. IT02477220210), based in Bolzano. The Consortium acts as an independent Data Controller regarding the coordination and management of the guest card. To exercise your rights or request specific information on the processing, you may contact the Controller at the e-mail address: info@plan-murin.com
Legal basis:
The processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract, pursuant to Art. 6(1)(b) of the GDPR.
The Owner may process Personal Data relating to Users if one of the following applies:
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following, to the extent permitted by law:
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquire with the Owner using the information provided in the contact section.
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
The means by which the Personal Data of the User is collected and processed.
The service provided by this Application as described in the relative terms (if available) and on this site/application.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
This policy relates solely to this Application, if not stated otherwise within this document.