Cookie Policy of Yammeya
This document informs Users about the technologies that help Yammeya to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Yammeya.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Yammeya uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
To find more information dedicated to Californian consumers and their privacy rights, Users may read the privacy policy.
Activities strictly necessary for the operation of Yammeya and delivery of the Service
Yammeya uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Other activities involving the use of Trackers
Experience enhancement
Yammeya uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.
-
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of Yammeya.
The interaction and information obtained through Yammeya are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services in order to make sure that the processed data on Yammeya isn’t being connected back to the User’s profile.
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
Twitter Tweet button and social widgets (Twitter, Inc.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- personalization_id: 2 years
Measurement
Yammeya uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.
-
Managing data collection and online surveys
This type of service allows Yammeya to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.
These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.
Klaviyo Forms (Klaviyo Inc.)
Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc.
To take advantage of the service provided by Klaviyo Forms , the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication attached to this clause for an explanation of the extent of the sharing.
Personal Data processed: address, city, company name, Cookies, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, phone number, profession, shopping history, state, Usage Data and username.
Place of processing: United States – Privacy Policy.
Storage duration:
Targeting & Advertising
Yammeya uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on Yammeya.
Yammeya participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Yammeya uses iubenda (identification number 123) as a Consent Management Platform.
-
Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Klaviyo (Klaviyo Inc.)
Klaviyo is an email address management and message sending service provided by Klaviyo Inc.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication attached to this clause for an explanation of the extent of the sharing.
Personal Data processed: address, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, profession, shopping history and various types of Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
-
Remarketing and behavioral targeting
This type of service allows Yammeya and its partners to inform, optimize and serve advertising based on past use of Yammeya by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
Klaviyo segmentation and social advertising (Klaviyo Inc.)
Klaviyo segmentation and social advertising is a remarketing and behavioral targeting service provided by Klaviyo Inc.
Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.
To take advantage of the service provided by Klaviyo segmentation and social advertising, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication attached to this clause for an explanation of the extent of the sharing.
Personal Data processed: Cookies, device information, email address, shopping history and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Storage duration:
Activities that do not fit the above categorizations
-
Pathfinder
We use Pathfinder Cookies, which sets a first-party cookie in order to anonymously identify when users return to specific websites. Pathfinder uses the information sent with this cookie to store a history of website pages visited in a user’s session, to help target customers with relevant ads/services and or emails. This data will not be used to associate any part of your identity, anonymous or not, with any other data held by Pathfinder.
Storage duration: up to 6 months
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help Yammeya to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Owner and Data Controller
Youdede dba Yammeya
Voorhaven 186, 3024RR,
Rotterdam (Netherlands)
Owner contact email: support@yammeya.com
Since the use of third-party Trackers through Yammeya cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Yammeya.