Cookie Policy of Growth Partners Media

Welcome to the cookie policy of Growth Partners Media. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it.

Latest update: August 05, 2025

Introduction

This document informs Users about the technologies that help Growth Partners Media to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Growth Partners Media.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Growth Partners Media uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Owner and Data Controller

Growth Partners Media (a trading name of Athena Digital Media LTD), Brookfield Court, Selby Road, Leeds, LS25 1NB

Owner contact email: herd@growthpartners.online

How Growth Partners Media uses Trackers

Necessary

Growth Partners Media uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

Google Ireland Limited

Google reCAPTCHA

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

In order to understand Google's use of Data, consult Google's partner policy.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _GRECAPTCHA: duration of the session
  • rc::a: indefinite
  • rc::b: duration of the session
  • rc::c: duration of the session
  • rc::f: indefinite
Cloudflare, Inc.

Cloudflare Bot Management

Company: Cloudflare, Inc.

Place of processing: United States

Personal Data processed: app information +37

Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

Personal Data processed:
  • app information
  • Application opens
  • browser information
  • browsing history
  • city
  • clicks
  • country
  • county
  • custom events
  • device information
  • device logs
  • geography/region
  • interaction events
  • IP address
  • keypress events
  • language
  • latitude (of city)
  • launches
  • longitude (of city)
  • metro area
  • motion sensor events
  • mouse movements
  • number of sessions
  • operating systems
  • page events
  • page views
  • province
  • scroll position
  • scroll-to-page interactions
  • search history
  • session duration
  • session statistics
  • state
  • touch events
  • Trackers
  • Usage Data
  • video views
  • ZIP/Postal code
Service provided by:
Trackers duration:
  • __cf_bm: 3 seconds
  • __cfruid: duration of the session
  • _cfuvid: indefinite
  • cf_clearance: 30 minutes
  • cf_ob_info: 3 seconds
  • cf_use_ob: 3 seconds
  • cfmrk_cic: 3 months
Cloudflare, Inc.

Cloudflare

Company: Cloudflare, Inc.

Place of processing: United States

Personal Data processed: Trackers

Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through Growth Partners Media, i.e., communication between Growth Partners Media and the User's browser, while also allowing analytical data from Growth Partners Media to be collected.

Personal Data processed:
  • Trackers
Service provided by:
Trackers duration:
  • _cfuvid: indefinite
  • cf_clearance: 30 minutes
Calendly, LLC

Calendly widget

Company: Calendly, LLC

Place of processing: United States

Personal Data processed: calendar information +3

Calendly widget is a calendar content visualization service provided by Calendly, LLC that allows Growth Partners Media to incorporate content of this kind on its pages.

Personal Data processed:
  • calendar information
  • email address
  • name
  • Trackers
Service provided by:
Unbounce Marketing Solutions Inc.

Unbounce

Company: Unbounce Marketing Solutions Inc.

Place of processing: Canada

Personal Data processed: email address +2

Unbounce is a landing page management service provided by Unbounce Marketing Solutions Inc., that allows Growth Partners Media to collect the email addresses of Users interested in its service. Unbounce allows the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of the created landing pages.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Service provided by:

Measurement

Growth Partners Media uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

Google Ireland Limited

Google Analytics 4

Company: Google Ireland Limited

Place of processing: Ireland

Personal Data processed: number of Users +3

Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of Growth Partners Media, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google's use of Data, consult Google's partner policy.

Personal Data processed:
  • number of Users
  • session statistics
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _ga: 2 years
  • _ga_*: 2 years

Marketing

Growth Partners Media uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

Meta Platforms, Inc.

Meta ads conversion tracking (Meta pixel)

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on Growth Partners Media. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _fbc: 3 months
  • _fbp: 3 months
  • fr: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Meta Platforms, Inc.

Meta Lookalike Audience

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: Trackers +1

Meta Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of Growth Partners Media or engagement with relevant content across Meta's apps and services. On the basis of these Data, personalized ads will be shown to Users suggested by Meta Lookalike Audience.

Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Meta Platforms, Inc.

Meta Audience Network

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: Trackers +2

Meta Audience Network is an advertising service provided by Meta Platforms, Inc. In order to understand Meta's use of Data, consult Meta's data policy.

Growth Partners Media may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.

Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.

Personal Data processed:
  • Trackers
  • unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
  • Usage Data
Service provided by:
Trackers duration:
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session
Meta Platforms, Inc.

Meta Custom Audience

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: email address +1

Meta Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of Growth Partners Media with the Meta Audience Network.

Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.

Personal Data processed:
  • email address
  • Trackers
Service provided by:
Trackers duration:
  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session

How to manage preferences and provide or withdraw consent on Growth Partners Media

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on Growth Partners Media.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Growth Partners Media to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.