Cookie Policy of broovera.com
This document informs Users about the technologies that help broovera.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with broovera.com.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Broovera.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
How broovera.com uses Trackers
Necessary
Broovera.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed directly by the Owner
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Direct registration (broovera.com)
The User registers by filling out the registration form and providing the Personal Data directly to broovera.com.
Personal Data processed: address, billing address, city, company name, Cookies, country, county, date of birth, email address, field of activity, first name, language, last name, password, phone number, picture, profession, profile picture, Tax ID, Usage Data, User ID, username, various types of Data, VAT Number and ZIP/Postal code.
Legal basis for processing: Consent.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Experience
Broovera.com uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Trackers managed by third parties
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Mailchimp widget (The Rocket Science Group LLC)
The Mailchimp widget is a service for interacting with the Mailchimp email address management and message sending service provided by The Rocket Science Group LLC.
Personal Data processed: Cookies, email address, first name, last name, phone number and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- cookies.js: duration of the session
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Google Maps widget
Google Maps is a maps visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows broovera.com to incorporate content of this kind on its pages.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
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Facebook lead ads (Facebook, Inc.)
Facebook lead ads is an advertising and data collection service provided by Facebook, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
Personal Data processed: address, city, company name, Cookies, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, marital status, phone number, profession, state, Usage Data and ZIP/Postal code.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
Measurement
Broovera.com uses Trackers to measure traffic and analyse User behaviour to improve the Service.
Trackers managed directly by the Owner
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Analytics collected directly (broovera.com)
Broovera.com uses an internal analytics system that does not involve third parties.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
Trackers managed by third parties
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Google Analytics (Universal Analytics)
Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of broovera.com, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: Privacy Shield.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
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Wordpress Stats (Automattic Inc.)
Wordpress Stats is an analytics service provided by Automattic Inc.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- tk_tc: duration of the session
Marketing
Broovera.com uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on broovera.com.
Broovera.com participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Broovera.com uses iubenda (identification number 123) as a Consent Management Platform.
Trackers managed by third parties
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Mailchimp (The Rocket Science Group LLC)
Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC.
Personal Data processed: address, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, Usage Data, username and various types of Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
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Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of broovera.com with the Facebook advertising network.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
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Google Ad Manager Audience Extension
Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that tracks the visitors of broovera.com and allows selected advertising partners to display targeted ads across the web to them.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- GCL_AW_P: 3 months
- GED_PLAYLIST_ACTIVITY: duration of the session
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gpi: 2 years
- __gpi_optout: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_ag: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_gs: 3 months
- _gcl_ha: 3 months
- id: 2 years
- receive-cookie-deprecation: 6 months
- test_cookie: 15 minutes
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LinkedIn Website Retargeting (LinkedIn Corporation)
LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of broovera.com with the LinkedIn advertising network.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lissc: 1 year
- lms_ads: 1 month
- lms_analytics: 1 month
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Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of broovera.com with the Facebook advertising network.
Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.
Personal Data processed: Cookies and email address.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
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Remarketing with Google Analytics
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- test_cookie: 15 minutes
- IDE: 2 years
- _gcl_*: 3 months
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Google Ads Remarketing
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the activity of broovera.com with the Google Ads advertising network and the DoubleClick Cookie.
Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- GCL_AW_P: 3 months
- GED_PLAYLIST_ACTIVITY: duration of the session
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gpi: 2 years
- __gpi_optout: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_ag: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_gs: 3 months
- _gcl_ha: 3 months
- id: 2 years
- receive-cookie-deprecation: 6 months
- test_cookie: 15 minutes
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Twitter Remarketing (X Corp.)
Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of broovera.com with the Twitter advertising network.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- personalization_id: 2 years
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Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on broovera.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- _fbp: 3 months
- fr: 3 months
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Google Ads conversion tracking
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions performed on broovera.com.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Legal basis for data transfer: No data transfer.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
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LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)
LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on broovera.com. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of broovera.com.
Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
Personal Data processed: device information, Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lms_ads: 1 month
- lms_analytics: 1 month
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X Ads conversion tracking (X Corp.)
X Ads conversion tracking is an analytics service provided by X Corp. that connects data from the X advertising network with actions performed on broovera.com.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- personalization_id: 2 years
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Facebook Lookalike Audience (Facebook, Inc.)
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of broovera.com or engagement with relevant content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.
Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
-
Facebook Audience Network (Facebook, Inc.)
Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook's use of Data, consult Facebook's data policy.
Broovera.com may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
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Google Ad Manager
Google Ad Manager is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google's use of data, consult Google's partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of broovera.com and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Personal Data processed: Cookies and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Legal basis for data transfer: No data transfer.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- GCL_AW_P: 3 months
- GED_PLAYLIST_ACTIVITY: duration of the session
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gpi: 2 years
- __gpi_optout: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_ag: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_gs: 3 months
- _gcl_ha: 3 months
- id: 2 years
- receive-cookie-deprecation: 6 months
- test_cookie: 15 minutes
How to manage preferences and provide or withdraw consent on broovera.com
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on broovera.com.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help broovera.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Broovera S.r.l. - Via degli Angioini, sn - 89041 Caulonia (RC) - Italia
Owner contact email: support@broovera.com
Since the use of third-party Trackers through broovera.com cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by broovera.com.