Cookie Policy of Loss Prevention Magazine

To find more information on California consumers and their privacy rights, Users may read the privacy policy.

To find more information on Virginia consumers and their privacy rights, Users may read the privacy policy.

To find more information on Colorado consumers and their privacy rights, Users may read the privacy policy.

To find more information on Connecticut consumers and their privacy rights, Users may read the privacy policy.

To find more information on Utah consumers and their privacy rights, Users may read the privacy policy.

This document informs Users about the technologies that help Loss Prevention Magazine to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Loss Prevention Magazine.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Loss Prevention Magazine uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of Loss Prevention Magazine and delivery of the Service

Loss Prevention Magazine uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

  • SPAM protection

    This type of service analyzes the traffic of Loss Prevention Magazine, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Google reCAPTCHA (Google LLC)

    Google reCAPTCHA is a SPAM protection service provided by Google LLC.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _GRECAPTCHA: duration of the session
    • rc::a: indefinite
    • rc::b: duration of the session
    • rc::c: duration of the session

  • Collection of privacy-related preferences

    This type of service allows Loss Prevention Magazine to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.

    iubenda Cookie Solution (iubenda srl)

    The iubenda Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on Loss Prevention Magazine.

    Personal Data processed: Trackers.

    Place of processing: Italy – Privacy Policy.

    Storage duration:

    • _iub_cs-*: 1 year
    • _iub_cs-*-granular: 1 year
    • euconsent-v2: 2 years
    • usprivacy: 1 year

  • Infrastructure monitoring

    This type of service allows Loss Prevention Magazine to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
    Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of Loss Prevention Magazine.

    StatusCake (TrafficCake Limited)

    StatusCake is a monitoring service provided by TrafficCake Limited.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United Kingdom – Privacy Policy.

Other activities involving the use of Trackers

Basic interactions & functionalities

Loss Prevention Magazine uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

  • User database management

    This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Loss Prevention Magazine, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Loss Prevention Magazine.
    Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Loss Prevention Magazine.

    ActiveCampaign (ActiveCampaign, Inc.)

    ActiveCampaign is a User database management service provided by ActiveCampaign, Inc.

    Personal Data processed: Cookies, email address and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • ac_enable_tracking: 1 month

Experience enhancement

Loss Prevention Magazine uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of Loss Prevention Magazine and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    YouTube video widget (Google LLC)

    YouTube is a video content visualization service provided by Google LLC that allows Loss Prevention Magazine to incorporate content of this kind on its pages.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • PREF: 8 months
    • VISITOR_INFO1_LIVE: 8 months
    • YSC: duration of the session

    Buzzsprout

    Buzzsprout is an audio content delivery service provided by Higher Pixels that allows this Application to incorporate content of this kind on its pages.

    See the Buzzsprout privacy policy at https://www.buzzsprout.com/privacy

    Spotify widget (Spotify AB)

    Spotify is an audio content delivery service provided by Spotify AB that allows Loss Prevention Magazine to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Sweden – Privacy Policy.

Measurement

Loss Prevention Magazine uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google LLC)

    Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Loss Prevention Magazine, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

    Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on Loss Prevention Magazine. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months
    • fr: 3 months

    Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Loss Prevention Magazine, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can read more in Google’s official documentation.

    Personal Data processed: Trackers.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _ga: 2 years
    • _ga_*: 2 years

    LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

    LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on Loss Prevention Magazine. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of Loss Prevention Magazine.

    Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

    Personal Data processed: device information, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • AnalyticsSyncHistory: 1 month
    • JSESSIONID: duration of the session
    • UserMatchHistory: 1 month
    • bcookie: 1 year
    • bscookie: 1 year
    • lang: duration of the session
    • lidc: 1 day
    • lms_ads: 1 month
    • lms_analytics: 1 month

Targeting & Advertising

Loss Prevention Magazine uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on Loss Prevention Magazine.

Loss Prevention Magazine participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Loss Prevention Magazine uses iubenda (identification number 123) as a Consent Management Platform.

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Loss Prevention Magazine, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside Loss Prevention Magazine. For more information, please check the privacy policies of the relevant services.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

    Facebook Lookalike Audience (Facebook, Inc.)

    Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of Loss Prevention Magazine or engagement with relevant content across the Facebook apps and services.
    On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

    Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

  • Advertising serving infrastructure

    This type of service has the purpose of providing an advertising serving infrastructure that enables Loss Prevention Magazine to maintain its own network that serves optimized and targeted advertisements.
    To this end, the services listed below may allow the Owner to track unique User visits and their navigation patterns, also with the help of Cookies or other Identifiers.
    This tracking may occur across different sites or apps, in order to serve optimized and targeted advertisements.

    Advertserve

    AdvertServe is an advertising service provided by Renegade Internet, Inc. that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.

    This service uses the "Advertserve" Cookie, which tracks use of this Application and User behavior
    concerning ads, products and services offered.

    Learn more about the data Advertserve collects and manage your privacy preferences at https://privacy.advertserve.com/

  • Remarketing and behavioral targeting

    This type of service allows Loss Prevention Magazine and its partners to inform, optimize and serve advertising based on past use of Loss Prevention Magazine by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    LinkedIn Website Retargeting (LinkedIn Corporation)

    LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of Loss Prevention Magazine with the LinkedIn advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • AnalyticsSyncHistory: 1 month
    • JSESSIONID: duration of the session
    • UserMatchHistory: 1 month
    • bcookie: 1 year
    • bscookie: 1 year
    • lang: duration of the session
    • lidc: 1 day
    • lissc: 1 year
    • lms_ads: 1 month
    • lms_analytics: 1 month

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Loss Prevention Magazine with the Facebook advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

    Facebook Custom Audience (Facebook, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Loss Prevention Magazine with the Facebook advertising network.

    Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and email address.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

How to manage preferences

There are various ways to manage Tracker related preferences:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally Users can set their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Loss Prevention Magazine to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Loss Prevention Magazine
128 Fast Lane, Suite 203
Mooresville, NC 28117

Owner contact email: privacy@losspreventionmedia.com

Since the use of third-party Trackers through Loss Prevention Magazine cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Loss Prevention Magazine.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through Loss Prevention Magazine (or third-party services employed in Loss Prevention Magazine), which can include: the IP addresses or domain names of the computers utilized by the Users who use Loss Prevention Magazine, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using Loss Prevention Magazine who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Loss Prevention Magazine. The Data Controller, unless otherwise specified, is the Owner of Loss Prevention Magazine.

Loss Prevention Magazine (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by Loss Prevention Magazine as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to Loss Prevention Magazine, if not stated otherwise within this document.

Latest update: August 29, 2023

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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