Welcome to the cookie policy of loveitbaby.com. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it
Latest update: 22 October 2025
Introduction
This document informs Users about the technologies that help loveitbaby.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with loveitbaby.com.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Loveitbaby.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Omnipresence OÜ
Harju maakond, Tallinn, Kesklinna linnaosa, Jõe tn 3-406, 10151, Estonia
Owner contact email: info@loveitbaby.com
How loveitbaby.com uses Trackers
Necessary
Loveitbaby.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed by third parties
Apple Pay
Company: Apple Inc.
Place of processing: United States
Personal Data processed: payment info +2
Apple Pay is a payment service provided by Apple Inc., which allows Users to make payments using their mobile phones.
Loveitbaby.com uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed directly by the Owner
RudderStack (self-hosted)
Company: loveitbaby.com
Personal Data processed: Trackers +1
RudderStack (self-hosted) is a tag management service used by loveitbaby.com.
Personal Data processed:
Trackers
Usage Data
Service provided by:
loveitbaby.com
Trackers duration:
rl_user_id: duration of the session
rl_anonymous_id: duration of the session
rl_auth_token: duration of the session
rl_group_id: duration of the session
rl_group_trait: duration of the session
rl_page_init_referrer: duration of the session
rl_page_init_referring_domain: duration of the session
rl_session: duration of the session
rl_trait: duration of the session
Trackers managed by third parties
Mailing list or newsletter
Personal Data processed: email address +2
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning loveitbaby.com. Your email address might also be added to this list as a result of signing up to loveitbaby.com or after making a purchase.
Personal Data processed:
email address
Trackers
Usage Data
Google Sheets
Company: Google LLC
Place of processing: United States
Personal Data processed: Data communicated while using the service +3
Google Sheets is an online spreadsheet and collaboration service provided by Google LLC.
PostHog surveys is a form builder and data collection platform provided by PostHog, Inc.
The service also allows the Owner to perform analyses and get insights on User response to and interaction with such forms.
Loveitbaby.com uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
Meta Events Manager
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: browsing history +4
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on loveitbaby.com.
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
Loveitbaby.com uses Trackers to deliver personalised ads or marketing content, and to measure their performance.
Trackers managed by third parties
Meta ads conversion tracking (Meta pixel)
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on loveitbaby.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
This service uses the “DoubleClick” Cookie, which tracks use of loveitbaby.com and User behaviour concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Google Ad Manager Audience Extension is a remarketing and behavioural targeting service provided by Google LLC that tracks the visitors of loveitbaby.com and allows selected advertising partners to display targeted ads across the web to them.
Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC that connects the activity of loveitbaby.com with the Google Ads advertising network and the DoubleClick Cookie.
How to manage preferences and provide or withdraw consent on loveitbaby.com
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on loveitbaby.com.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help loveitbaby.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through loveitbaby.com (or third-party services employed in loveitbaby.com), which can include: the IP addresses or domain names of the computers utilised by the Users who use loveitbaby.com, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using loveitbaby.com who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of loveitbaby.com. The Data Controller, unless otherwise specified, is the Owner of loveitbaby.com.
loveitbaby.com (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by loveitbaby.com as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to loveitbaby.com, if not stated otherwise within this document.
