Personal Data processed for the following purposes and using the following services:

• • Advertising

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Google Ad Manager

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager, Analytics collected directly and Google Analytics

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; language; last name; phone number; picture; profession; screenshots; Usage Data; username; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; company name; country; date of birth; email address; first name; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name; Trackers; Usage Data; username

  • Content performance and features testing (A/B testing)

    • Optimizely

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • By POS, Apple Pay and Amazon Payments

      Personal Data: billing address; email address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS), Google BigQuery, Heroku, Google Cloud Storage and Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

    • accessiBe accessWidget

      Personal Data: browser information; clicks; interaction events; page views

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Google Forms (embedded)

      Personal Data: answers to questions; company name; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; username; ZIP/Postal code

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: company name; country; date of birth; email address; first name; last name; phone number; physical address; Trackers; Usage Data; username

  • Location-based interactions

    • Geolocation

      Personal Data: coarse location; geographic position

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; username; various types of Data

    • Amazon Simple Email Service (SES)

      Personal Data: email address

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: city; company name; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; username

    • Google Forms

      Personal Data: answers to questions; city; company name; contact info; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; profession; state; Trackers; Usage Data; username; workplace; ZIP/Postal code

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; city; company name; contact info; date of birth; email address; first name; last name; name; phone number; physical address; profile picture; social media accounts ; Trackers; Usage Data; user content; workplace

    • JotForm

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; number of employees; phone number; physical address; state; Trackers; Usage Data; username; website

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Direct registration and profiling

      Personal Data: billing address; company name; data relating to the point of sale; date of birth; email address; first name; house number; last name; number of employees; phone number; physical address; shipping address; state; Trackers; Usage Data; User ID; username; various types of Data; ZIP/Postal code

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: country; date of birth; email address; field of activity; first name; house number; last name; number of employees; phone number; physical address; state; Trackers; Usage Data; User ID; username; various types of Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Criteo Dynamic Retargeting, Facebook Remarketing, Google Ads Remarketing, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Trackers; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Selling goods and services online

    • ShipStation

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • jsDelivr

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data; username; various types of Data

    • HubSpot CRM

      Personal Data: company name; country; email address; first name; gender; last name; phone number; physical address; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud

      Personal Data: Data communicated while using the service; email address; first name; last name; phone number; Trackers; Usage Data; User ID; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • localStorage

    localStorage allows this Application to store and access data right in the User's browser with no expiration date.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Application in the local domain such as, for example, their timezone and region.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Beauty Industry Group and its Affiliates
    1250 N. Flyer Way, Suite 100
    Salt Lake City, UT 84116
    Affiliates include: Bellami, Beauty Works, Babe, Zala, Luxy, Glam Seamless, Donna Bella, Halo, Hairtalk, Hidden Crown, and Hotheads

    Owner contact email: info@babehairextensions.com