Cookie Policy of Seirus Innovation

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Application uses Trackers

Necessary

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

  • Google Tag Manager (Google LLC)

    Google Tag Manager is a tag management service provided by Google LLC.

    Personal Data processed: Tracker.

    Place of processing: United States – Privacy Policy.

  • Shopify (Shopify Inc.)

    Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.

    Personal Data processed: billing address, device information, email address, first name, last name, payment info, phone number, shipping address, Trackers and Usage Data.

    Place of processing: Canada – Privacy Policy.

    Trackers duration:

    • _ab: 3 years
    • _customer_account_shop_sessions: 1 month
    • _identity_session: 3 years
    • _master_udr: duration of the session
    • _merchant_essential: 2 years
    • _orig_referrer: 14 days
    • _pay_session: duration of the session
    • _s: 30 minutes
    • _secure_admin_session_id: 4 months
    • _secure_admin_session_id_csrf: 4 months
    • _shopify_country: duration of the session
    • _shopify_d: duration of the session
    • _shopify_essential: 2 years
    • _shopify_essential_: 2 years
    • _shopify_evids: duration of the session
    • _shopify_fs: 1 year
    • _shopify_m: duration of the session
    • _shopify_s: 30 minutes
    • _shopify_test: 1 minute
    • _shopify_tm: duration of the session
    • _shopify_tw: duration of the session
    • _storefront_u: 1 minute
    • _tracking_consent: duration of the session
    • _y: 1 year
    • auth_state_*: 25 minutes
    • c: 2 years
    • cart: 14 days
    • cart_currency: 14 days
    • cart_ver: 14 days
    • checkout_queue_checkout_token: 2 years
    • checkout_queue_token: 2 years
    • checkout_session_token: 21 days
    • checkout_worker_session: 3 days
    • customer_account_new_login: 20 minutes
    • customer_account_preview: 7 days
    • customer_auth_provider: indefinite
    • customer_auth_session_created_at: indefinite
    • discount_code: duration of the session
    • keep_alive: duration of the session
    • localization: 14 days
    • login_with_shop_finalize: 5 minutes
    • master_device_id: 2 years
    • shopifyChatData: duration of the session
    • shopify_pay: 2 years
    • source_name: indefinite
    • storefront_digest: 2 years

  • Shop Pay (Shopify Inc.)

    Shop Pay is a payment management and product checkout page service provided by Shopify Inc. which allows Users to make online payments on this Application.

    Personal Data processed: data relating to the point of sale, payment info, Trackers and Usage Data.

    Place of processing: Canada – Privacy Policy.

  • Visa (Visa Inc.)

    Visa is a payment service provided by Visa Inc. which allows Users to make online payments.

    Personal Data processed: email address, payment info, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Mastercard (Mastercard Inc.)

    Mastercard is a payment service provided by Mastercard Inc. which allows Users to make online payments.

    Personal Data processed: email address, payment info, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Google Pay (Google LLC)

    Google Pay is a payment service provided by Google LLC, which allows users to make online payments using their Google credentials.

    Personal Data processed: email address, first name, last name, payment info, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • American Express (American Express Company)

    American Express is a payment service provided by American Express Company which allows Users to make online payments.

    Personal Data processed: email address, payment info, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • iubenda Privacy Controls and Cookie Solution (iubenda srl)

    The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on this Application.

    Personal Data processed: IP address and Trackers.

    Place of processing: Italy – Privacy Policy.

    Trackers duration:

    • _iub_cs-*: 1 year
    • usprivacy: 1 year

  • Cloudflare (Cloudflare, Inc.)

    Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.

    Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • _cfuvid: indefinite
    • cf_clearance: 30 minutes

Functionality

This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

  • Freshdesk Messaging Widget (Freshworks, Inc.)

    The Freshdesk Messaging Widget is a service for interacting with the Freshdesk live chat platform (Freshchat) provided by Freshworks, Inc.

    Personal Data processed: Data communicated while using the service, email address, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • _fw_crm_v: 1 year

Experience

This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

  • Instagram widget (Meta Platforms, Inc.)

    Instagram is an image visualization service provided by Meta Platforms, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Vimeo video (Vimeo, LLC)

    Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • player: 1 year
    • sync_active: duration of the session
    • vuid: 2 years

  • YouTube IFrame Player (Google LLC)

    YouTube IFrame Player is a video content visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Through this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

    Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

    Personal Data processed: device information, Trackers, Usage Data and username.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • VISITOR_PRIVACY_METADATA: 7 months
    • YtIdbMeta:databases: duration of the session
    • iU5q-!O9@$: indefinite
    • yt-player-headers-readable: duration of the session
    • yt-remote-cast-available: indefinite
    • yt-remote-cast-installed: indefinite

  • YouTube video widget (Google LLC)

    YouTube is a video content visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • PREF: 8 months
    • VISITOR_INFO1_LIVE: 8 months
    • VISITOR_PRIVACY_METADATA: 7 months
    • YSC: duration of the session
    • YtIdbMeta:databases: duration of the session
    • iU5q-!O9@$: indefinite
    • yt-player-headers-readable: duration of the session
    • yt-remote-cast-available: indefinite
    • yt-remote-cast-installed: indefinite
    • yt-remote-connected-devices: duration of the session
    • yt-remote-device-id: duration of the session
    • yt-remote-fast-check-period: indefinite
    • yt-remote-session-app: indefinite
    • yt-remote-session-name: indefinite
    • ytidb::LAST_RESULT_ENTRY_KEY: duration of the session

  • Klaviyo Forms (Klaviyo Inc.)

    Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: email address, Trackers, Usage Data and username.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • __kla_id: 3 years

  • Google Forms (Google LLC)

    Google Forms is a form builder and data collection platform provided by Google LLC.

    Personal Data processed: answers to questions, email address, Trackers, Usage Data, username and VAT Number.

    Place of processing: United States – Privacy Policy.

Measurement

This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

  • Google Analytics (Universal Analytics) (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

  • Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: number of Users, session statistics, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _ga: 2 years
    • _ga_*: 2 years

  • Google Analytics Advertising Reporting Features (Google LLC)

    Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • IDE: 2 years
    • _gcl_*: 3 months
    • test_cookie: 15 minutes

  • Google Analytics Granular location and device data collection (Google LLC)

    Google Analytics on this Application has granular data collection activated which collects location and device data on a per-region basis. It allows the Owner to create and analyze User reports that rely on those metrics.

    Personal Data processed: browser information, city, device information, number of Users, session statistics, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Google Analytics Demographics and Interests reports (Google LLC)

    Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Application (demographics means age and gender Data).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Trackers and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • IDE: 2 years
    • _gcl_*: 3 months
    • test_cookie: 15 minutes

  • Meta Events Manager (Meta Platforms, Inc.)

    Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.

    Personal Data processed: browsing history, clicks, page views, payment info, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Microsoft Clarity (Microsoft Corporation)

    Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

    Personal Data processed: clicks, country, custom events, device information, diagnostic events, interaction events, layout details, mouse movements, page events, positional information, scroll-to-page interactions, session duration, time zone, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • ANONCHK: 10 minutes
    • CLID: 1 year
    • MR: 7 days
    • MUID: 1 year
    • SM: duration of the session
    • _clck: 1 year
    • _clsk: 1 day
    • _cltk: indefinite

Marketing

This Application uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

  • Klaviyo (Klaviyo Inc.)

    Klaviyo is an email address management and message sending service provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: country, email address, first name, last name, phone number, physical address, purchase history, state, Trackers, Usage Data, username and various types of Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • __kla_id: 3 years

  • NextRoll (NextRoll, Inc.)

    NextRoll is an advertising service provided by NextRoll, Inc. NextRoll, Inc. performs a hash of the User’s email address in order to serve targeted advertising to other devices connected to them (i.e. cross-device tracking).

    Personal Data processed: device information, purchase history, Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • __adroll: 14 hours
    • __adroll_bounce_closed: 2 years
    • __adroll_bounced3: 3 months
    • __adroll_consent_data: indefinite
    • __adroll_consent_params: duration of the session
    • __adroll_fpc: 2 years
    • __adroll_load_stats: 1 month
    • __adroll_shared: 2 years
    • __adroll_tcf_banner_seen: indefinite

  • Google Ad Manager (Google LLC)

    Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. This service uses the “DoubleClick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.  

    Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Google Ads conversion tracking (Google LLC)

    Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • IDE: 2 years
    • test_cookie: 15 minutes

  • Google Ads Customer Match (Google LLC)

    Google Ads Customer Match is an advertising service provided by Google LLC that allows matching Data that Users have shared with the Owner to existing Google accounts in order to target them or similar Users with personalized ads. Users can opt out of Google's use of personalized advertising by visiting Google's Ads Settings.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

    Place of processing: United States – Privacy Policy.

  • Google Ads enhanced conversions (Google LLC)

    Google Ads enhanced conversions is an advertising service provided by Google LLC that allows the Owner to send hashed first-party conversion Data to Google in order to improve conversion measurements.

    Personal Data processed: address, contact details, email address, first name, last name, phone number and Trackers.

    Place of processing: United States – Privacy Policy.

  • Google Ads Similar audiences (Google LLC)

    Similar audiences is an advertising and behavioral targeting service provided by Google LLC that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of this Application. On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.

    Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _fbc: 3 months
    • _fbp: 3 months
    • fr: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Google Ads Remarketing (Google LLC)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

    In order to understand Google's use of Data, consult Google's partner policy.

    Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Google Ad Manager Audience Extension (Google LLC)

    Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC that tracks the visitors of this Application and allows selected advertising partners to display targeted ads across the web to them.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Trackers duration:

    • Conversion: 3 months
    • DSID: 14 days
    • FCNEC: 1 year
    • FLC: 10 seconds
    • FPAU: 3 months
    • FPGCLAW: 3 months
    • FPGCLDC: 3 months
    • FPGCLGB: 3 months
    • GCL_AW_P: 3 months
    • GED_PLAYLIST_ACTIVITY: duration of the session
    • IDE: 2 years
    • NID: 6 months
    • RUL: 1 year
    • __gads: 2 years
    • __gpi: 2 years
    • __gpi_optout: 2 years
    • __gsas: 2 years
    • _gac_: 3 months
    • _gac_gb_: 3 months
    • _gcl_ag: 3 months
    • _gcl_au: 3 months
    • _gcl_aw: 3 months
    • _gcl_dc: 3 months
    • _gcl_gb: 3 months
    • _gcl_gf: 3 months
    • _gcl_gs: 3 months
    • _gcl_ha: 3 months
    • ar_debug: 3 months
    • id: 2 years
    • receive-cookie-deprecation: 6 months
    • test_cookie: 15 minutes

  • Klaviyo segmentation and social advertising (Klaviyo Inc.)

    Klaviyo segmentation and social advertising is a remarketing and behavioral targeting service provided by Klaviyo Inc.

    Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: device information, email address, purchase history, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • __kla_id: 3 years

  • Klaviyo CRM (Klaviyo Inc.)

    Klaviyo CRM is a User database management service provided by Klaviyo Inc.

    Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within this Application.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: email address, first name, last name, Trackers, Usage Data and username.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • __kla_id: 3 years

How to manage preferences on this Application

Users can set or update their preferences via the relevant privacy choices panel available on this Application.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Brave
  • Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Seirus Innovative Accessories, Inc.
Attention: Privacy Officer
13925 Danielson Street
Poway, CA 92064

Owner contact email: privacy@seirus.com

Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: November 12, 2025

Version: 1

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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