Welcome to the cookie policy of www.balestrierimac.com. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it
Latest update: 25 August 2025
Introduction
This document informs Users about the technologies that help www.balestrierimac.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with www.balestrierimac.com.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Www.balestrierimac.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Balestrieri s.a.s. di Balestrieri Giorgio & C.- Via Ferraro Manlio, 24 – 61122 Pesaro (PU) - Italy
Owner contact email: info@balestrierimac.com
How www.balestrierimac.com uses Trackers
Necessary
Www.balestrierimac.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed directly by the Owner
WooCommerce
Company: www.balestrierimac.com
Personal Data processed: billing address +9
WooCommerce is a WordPress plugin used by www.balestrierimac.com that allows the Owner to build and run an e-commerce website.
Personal Data processed:
billing address
data relating to the point of sale
email address
name
order ID
payment info
phone number
shipping address
Trackers
Usage Data
Service provided by:
www.balestrierimac.com
Trackers duration:
wc_cart_created: indefinite
woocommerce_cart_hash: indefinite
woocommerce_items_in_cart: indefinite
woocommerce_recently_viewed: indefinite
wp_woocommerce_session_*: 2 days
Trackers managed by third parties
Google reCAPTCHA
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: answers to questions +8
Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
Mailchimp Landing Page is a landing page management service provided by Intuit Inc, that allows www.balestrierimac.com to collect the email addresses of Users interested in its service.
Mailchimp Landing Page allows the Owner to track and analyse the User response concerning web traffic or behaviour regarding changes to the structure, text or any other component of the created landing pages.
Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
Google Hosted Libraries is a traffic optimisation and distribution service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing.
Www.balestrierimac.com uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed by third parties
Contact form
Personal Data processed: city +10
By completing the contact form with their information, the User authorises www.balestrierimac.com to use these details to respond to the inquiries (like quotes, and any other requests).
Personal Data processed:
city
company name
country
email address
first name
last name
phone number
state
Trackers
Usage Data
various types of Data
Mailing list or newsletter
Personal Data processed: email address +2
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning www.balestrierimac.com. Your email address might also be added to this list as a result of signing up to www.balestrierimac.com or after making a purchase.
Personal Data processed:
email address
Trackers
Usage Data
Experience
Www.balestrierimac.com uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Trackers managed by third parties
Google Fonts
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: Trackers +1
Google Fonts is a typeface visualisation service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.balestrierimac.com to incorporate content of this kind on its pages.
Font Awesome is a typeface visualisation service provided by Fonticons, Inc. that allows www.balestrierimac.com to incorporate content of this kind on its pages.
Google Maps is a maps visualisation service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.balestrierimac.com to incorporate content of this kind on its pages.
YouTube is a video content visualisation service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.balestrierimac.com to incorporate content of this kind on its pages.
yt-player-headers-readable: duration of the session
yt-remote-cast-available: indefinite
yt-remote-cast-installed: indefinite
yt-remote-connected-devices: duration of the session
yt-remote-device-id: duration of the session
yt-remote-fast-check-period: indefinite
yt-remote-session-app: indefinite
yt-remote-session-name: indefinite
ytidb::LAST_RESULT_ENTRY_KEY: duration of the session
YouTube IFrame Player
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: device information +2
YouTube IFrame Player is a video content visualisation service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows www.balestrierimac.com to incorporate content of this kind on its pages.
Through this Service, www.balestrierimac.com may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.
Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.
yt-player-headers-readable: duration of the session
yt-remote-cast-available: indefinite
yt-remote-cast-installed: indefinite
Measurement
Www.balestrierimac.com uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed directly by the Owner
WooCommerce Order Attribution Tracking
Company: www.balestrierimac.com
Personal Data processed: page views +3
WooCommerce Order Attribution Tracking is an analytics feature of WooCommerce that connects data from online orders to marketing activities, channels, or campaigns in order to measure their efficacy.
Personal Data processed:
page views
referral URL
Trackers
Usage Data
Service provided by:
www.balestrierimac.com
Trackers duration:
sbjs_current: indefinite
sbjs_current: indefinite
sbjs_current_add: indefinite
sbjs_first: indefinite
sbjs_first_add: indefinite
sbjs_first_add: indefinite
sbjs_migrations: indefinite
sbjs_session: 30 minutes
sbjs_udata: indefinite
sbjs_udata: indefinite
store_notice*: indefinite
Trackers managed by third parties
Google Analytics 4
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: number of Users +3
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of www.balestrierimac.com, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Google Analytics Demographics and Interests reports
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: Trackers +1
Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for www.balestrierimac.com (demographics means age and gender Data).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed:
Trackers
unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Google Analytics on www.balestrierimac.com has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyse specific behaviour and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited or by Meta Platforms, Inc., depending on how the Owner manages the Data processing. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on www.balestrierimac.com.
Google Analytics Granular location and device data collection
Company: Google LLC +1
Place of processing: United States +1
Personal Data processed: browser information +6
Google Analytics on www.balestrierimac.com has granular data collection activated which collects location and device data on a per-region basis. It allows the Owner to create and analyse User reports that rely on those metrics.
Remarketing with Google Analytics is a remarketing and behavioural targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.
Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects the activity of www.balestrierimac.com with the Meta Audience Network.
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on www.balestrierimac.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Meta Lookalike Audience is an advertising and behavioural targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the basis of their past use of www.balestrierimac.com or engagement with relevant content across Meta's apps and services.
On the basis of these Data, personalised ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.
How to manage preferences and provide or withdraw consent on www.balestrierimac.com
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on www.balestrierimac.com.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help www.balestrierimac.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through www.balestrierimac.com (or third-party services employed in www.balestrierimac.com), which can include: the IP addresses or domain names of the computers utilised by the Users who use www.balestrierimac.com, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using www.balestrierimac.com who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of www.balestrierimac.com. The Data Controller, unless otherwise specified, is the Owner of www.balestrierimac.com.
www.balestrierimac.com (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by www.balestrierimac.com as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to www.balestrierimac.com, if not stated otherwise within this document.
