Welcome to the cookie policy of Sequoia Living, Inc.. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it.
Latest update: March 17, 2025
Introduction
This document informs Users about the technologies that help Sequoia Living, Inc. to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Sequoia Living, Inc.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Sequoia Living, Inc. uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Sequoia Living, Inc.
1525 Post Street
San Francisco, CA 94109
Owner contact email: IT_Support@sequoialiving.org
How Sequoia Living, Inc. uses Trackers
Necessary
Sequoia Living, Inc. uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Technical trackers
Trackers name
Trackers duration
sa-user-id
duration of the session
sa-user-id-v2
duration of the session
sa-user-id-v3
duration of the session
fundraiseup_func
duration of the session
fundraiseup_cid
10 years
fundraiseup_stat
duration of the session
_gat_UA-235190121-1
59 seconds
connect.sid
duration of the session
_fbp
3 months
sa-user-id
13 months
sa-user-id-v2
13 months
sa-user-id-v3
13 months
_cfuvid
duration of the session
__cf_bm
30 minutes
_cfuvid
duration of the session
modernizr
indefinite
modernizr
duration of the session
lastExternalReferrer
indefinite
lastExternalReferrerTime
indefinite
sa-user-id
indefinite
sa-user-id-v2
indefinite
sa-user-id-v3
indefinite
uw-uid
indefinite
uw-icon-locales
indefinite
Trackers managed by third parties
Google Tag Manager
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Tag Manager is a tag management service provided by Google LLC.
Sequoia Living, Inc. uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed by third parties
ClickDesk Widget
Company: ClickDesk Inc.
Place of processing: United States
Personal Data processed: Data communicated while using the service +2
The ClickDesk Widget is a service for interacting with the ClickDesk live chat platform provided by ClickDesk Inc.
Sequoia Living, Inc. uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
Google Analytics 4
Company: Google LLC
Place of processing: United States
Personal Data processed: number of Users +3
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Sequoia Living, Inc, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Google Analytics on Sequoia Living, Inc. has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Google Analytics on Sequoia Living, Inc. makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by Sequoia Living, Inc.
The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.
Sequoia Living, Inc. uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Trackers managed by third parties
Google Ads conversion tracking
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on Sequoia Living, Inc.
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on Sequoia Living, Inc. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
How to manage preferences and provide or withdraw consent on Sequoia Living, Inc.
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on Sequoia Living, Inc.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help Sequoia Living, Inc. to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through Sequoia Living, Inc. (or third-party services employed in Sequoia Living, Inc.), which can include: the IP addresses or domain names of the computers utilized by the Users who use Sequoia Living, Inc, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using Sequoia Living, Inc. who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Sequoia Living, Inc. The Data Controller, unless otherwise specified, is the Owner of Sequoia Living, Inc.
Sequoia Living, Inc. (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by Sequoia Living, Inc. as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to Sequoia Living, Inc, if not stated otherwise within this document.
