Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Meta ads conversion tracking (Meta pixel), Microsoft Advertising, X Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, GlobalWebIndex, Google Ad Manager, Google Ads conversion tracking and ShareThis

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Pinterest Ads

      Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager, Google Analytics and Analytics collected directly

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Connecting Data

    • Zapier

      Personal Data: Data communicated while using the service; username

  • Contacting the User

    • Contact form

      Personal Data: first name; last name; phone number; Trackers; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome, Google Fonts, YouTube video widget, Vimeo video and Google Maps widget

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Amazon Payments

      Personal Data: billing address; first name; last name; payment info; phone number; shipping address; Trackers; username; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; custom events; device information; interaction events; layout details; mouse movements; page events; scroll-to-page interactions; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Google BigQuery and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • Direct marketing via popups

      Personal Data: Email; name; Trackers; various types of Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: coarse location

    • Geolocation

      Personal Data: coarse location; geographic position

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

    • Amazon Simple Email Service (SES)

      Personal Data: email address

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data; website

    • Klaviyo Forms

      Personal Data: email address; first name; last name; Trackers; Usage Data; username

    • Google Forms

      Personal Data: answers to questions; Data communicated while using the service; email address; Usage Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name; username; various types of Data

  • Remarketing and behavioral targeting

    • Adobe Audience Manager, Google Ads Remarketing, Facebook Remarketing and Google Signals

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Selling goods and services online

    • ShipStation

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • jsDelivr

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; email address; first name; last name; phone number; purchase history; Trackers; Usage Data; username; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Beauty Industry Group and its Affiliated Entities
    1250 N. Flyer Way, Suite 100
    Salt Lake City, UT 84116

    Owner contact email: info@donnabellahair.com