Cookie Policy of FALCOTTO.COM
To find more information on California consumers and their privacy rights, Users may read the privacy policy.
To find more information on Virginia consumers and their privacy rights, Users may read the privacy policy.
To find more information on Colorado consumers and their privacy rights, Users may read the privacy policy.
To find more information on Connecticut consumers and their privacy rights, Users may read the privacy policy.
To find more information on Utah consumers and their privacy rights, Users may read the privacy policy.
This document informs Users about the technologies that help FALCOTTO.COM to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with FALCOTTO.COM.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
FALCOTTO.COM uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of FALCOTTO.COM and delivery of the Service
FALCOTTO.COM uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
First-party Trackers
-
Further information about Personal Data
Browser Fingerprinting (FALCOTTO.COM)
Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behavior across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.
Personal Data processed: Tracker.
sessionStorage (FALCOTTO.COM)
sessionStorage allows FALCOTTO.COM to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).
Personal Data processed: Tracker.
localStorage (FALCOTTO.COM)
localStorage allows FALCOTTO.COM to store and access data right in the User's browser with no expiration date.
Personal Data processed: Tracker.
Preference Cookies (FALCOTTO.COM)
Preference Cookies store the User preferences detected on FALCOTTO.COM in the local domain such as, for example, their timezone and region.
Personal Data processed: Tracker.
Other first-party Trackers
Storage duration: up to 360 days
Third-party Trackers
-
SPAM protection
This type of service analyzes the traffic of FALCOTTO.COM, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.
Google reCAPTCHA (Google Ireland Limited)
Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _GRECAPTCHA: duration of the session
- rc::a: indefinite
- rc::b: duration of the session
- rc::c: duration of the session
-
Further information about Personal Data
iubenda Consent Solution localStorage (iubenda srl)
iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.
Personal Data processed: Tracker.
Place of processing: Italy – Privacy Policy.
Site specific TCF v1 Cookie (euconsent) (iubenda srl)
Site specific TCF v1 Cookie (euconsent) stores User advertising tracking preferences in the local domain.
Personal Data processed: Tracker.
Place of processing: Italy – Privacy Policy.
iubenda Cookie Solution (remote consent Cookie) (iubenda srl)
Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.
Personal Data processed: Tracker.
Place of processing: Italy – Privacy Policy.
Site specific TCF v2 Cookie (euconsent-v2) (iubenda srl)
Site specific TCF v2 Cookie (euconsent-v2) stores User advertising tracking preferences in the local domain.
Personal Data processed: Tracker.
Place of processing: Italy – Privacy Policy.
-
Collection of privacy-related preferences
This type of service allows FALCOTTO.COM to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.
iubenda Privacy Controls and Cookie Solution (iubenda srl)
The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on FALCOTTO.COM.
Personal Data processed: Trackers.
Place of processing: Italy – Privacy Policy.
Storage duration:
- _iub_cs-*: 1 year
- _iub_cs-*-granular: 1 year
- euconsent-v2: 2 years
- usprivacy: 1 year
Other activities involving the use of Trackers
Functionality
FALCOTTO.COM uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
-
Contacting the User
Mailing list or newsletter (FALCOTTO.COM)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning FALCOTTO.COM. Your email address might also be added to this list as a result of signing up to FALCOTTO.COM or after making a purchase.
Personal Data processed: Tracker.
-
Registration and authentication
By registering or authenticating, Users allow FALCOTTO.COM to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, FALCOTTO.COM will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.
Facebook Authentication (Meta Platforms Ireland Limited)
Facebook Authentication is a registration and authentication service provided by Meta Platforms Ireland Limited and is connected to the Facebook social network.
Personal Data processed: Tracker and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _fbp: 3 months
- fbssls_*: duration of the session
Facebook Oauth (Meta Platforms Ireland Limited)
Facebook Oauth is a registration and authentication service provided by Meta Platforms Ireland Limited and is connected to the Facebook social network.
Personal Data processed: Tracker and various types of Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
Experience
FALCOTTO.COM uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
-
Access to third-party accounts
This type of service allows FALCOTTO.COM to access Data from your account on a third-party service and perform actions with it.
These services are not activated automatically, but require explicit authorization by the User.
Facebook account access (Meta Platforms, Inc.)
This service allows FALCOTTO.COM to connect with the User's account on the Facebook social network, provided by Facebook, Inc.
Permissions asked: Tracker.
Place of processing: United States – Privacy Policy.
Storage duration:
-
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of FALCOTTO.COM and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Google Programmable Search Engine (Google Ireland Limited)
Google Programmable Search Engine is a search engine embedding service provided by Google Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Video Vimeo (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- player: 1 year
- vuid: 2 years
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Instagram widget (Meta Platforms Ireland Limited)
Instagram is an image visualization service provided by Meta Platforms Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
YouTube video widget (Google Ireland Limited)
YouTube is a video content visualization service provided by Google Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: duration of the session
YouTube video widget (Privacy Enhanced Mode) (Google Ireland Limited)
YouTube is a video content visualization service provided by Google Ireland Limited that allows FALCOTTO.COM to incorporate content of this kind on its pages.
This widget is set up in a way that ensures that YouTube won't store information and cookies about Users on FALCOTTO.COM unless they play the video.
Personal Data processed: Trackers, Universally unique identifier (UUID) and Usage Data.
Place of processing: Ireland – Privacy Policy.
-
Interaction with data collection platforms and other third parties
This type of service allows Users to interact with data collection platforms or other services directly from the pages of FALCOTTO.COM for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.
Mailchimp widget (Intuit Inc.)
The Mailchimp widget is a service for interacting with the Mailchimp email address management and message sending service provided by Intuit Inc.
Personal Data processed: email address, first name, last name, phone number and Tracker.
Place of processing: United States – Privacy Policy.
Storage duration:
- cookies.js: duration of the session
MailerLite widget (UAB "Mailerlite")
The MailerLite widget is a service for interacting with the MailerLite email address management and message sending service provided by UAB "Mailerlite".
Personal Data processed: company name, country, email address, first name, last name, phone number, physical address, Tracker and Usage Data.
Place of processing: Lithuania – Privacy Policy.
-
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of FALCOTTO.COM.
The interaction and information obtained through FALCOTTO.COM are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services in order to make sure that the processed data on FALCOTTO.COM isn’t being connected back to the User’s profile.
LinkedIn button and social widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.
Personal Data processed: Tracker and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lissc: 1 year
- lms_ads: 1 month
- lms_analytics: 1 month
PayPal button and widgets (PayPal Inc.)
The PayPal button and widgets are services allowing interaction with the PayPal platform provided by PayPal Inc.
Personal Data processed: Tracker and Usage Data.
Place of processing: See the PayPal privacy policy – Privacy Policy.
Storage duration:
- akavpau_ppsd: duration of the session
- ts: duration of the session
Facebook Like button and social widgets (Meta Platforms Ireland Limited)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
Measurement
FALCOTTO.COM uses Trackers to measure traffic and analyze User behavior to improve the Service.
-
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of FALCOTTO.COM, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Google Analytics Demographics and Interests reports (Google Ireland Limited)
Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for FALCOTTO.COM (demographics means age and gender Data).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Tracker and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- IDE: 2 years
- _gcl_*: 3 months
- test_cookie: 15 minutes
Google Analytics Advertising Reporting Features (Google Ireland Limited)
Google Analytics on FALCOTTO.COM has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- IDE: 2 years
- _gcl_*: 3 months
- test_cookie: 15 minutes
User ID extension for Google Analytics (Google Ireland Limited)
Google Analytics on FALCOTTO.COM makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by FALCOTTO.COM.
The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.
Personal Data processed: Tracker.
Place of processing: Ireland – Privacy Policy – Opt Out.
-
Anonymized analytics services
The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.
Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of FALCOTTO.COM, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
-
Content performance and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of FALCOTTO.COM.
Google Optimize (Google Ireland Limited)
Google Optimize is an A/B testing service provided by Google Ireland Limited ("Google").
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _gaexp: 3 months
- _opt_awcid: 1 day
- _opt_awgid: 1 day
- _opt_awkid: 1 day
- _opt_awmid: 1 day
- _opt_expid: 10 seconds
- _opt_utmc: 1 day
-
Heat mapping and session recording
Heat mapping services are used to display the areas of FALCOTTO.COM that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: Malta – Privacy Policy – Opt Out.
Storage duration:
- _hjAbsoluteSessionInProgress: 30 minutes
- _hjCachedUserAttributes: duration of the session
- _hjClosedSurveyInvites: 1 year
- _hjDonePolls: 1 year
- _hjFirstSeen: duration of the session
- _hjIncludedInSessionSample: 30 minutes
- _hjLocalStorageTest: duration of the session
- _hjLocalStorageTest: duration of the session
- _hjMinimizedPolls: 1 year
- _hjSession*: 30 minutes
- _hjSessionRejected: duration of the session
- _hjSessionResumed: duration of the session
- _hjSessionTooLarge: 1 hour
- _hjSessionUser*: 1 year
- _hjSessionUser_*: 2 years
- _hjShownFeedbackMessage: 1 year
- _hjTLDTest: duration of the session
- _hjUserAttributesHash: duration of the session
- _hjViewportId: duration of the session
- _hjid: 1 year
Marketing
FALCOTTO.COM uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on FALCOTTO.COM.
FALCOTTO.COM participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. FALCOTTO.COM uses iubenda (identification number 123) as a Consent Management Platform.
-
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on FALCOTTO.COM, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside FALCOTTO.COM. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Google Ad Manager (Google Ireland Limited)
Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
In order to understand Google's use of Data, consult Google's partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of FALCOTTO.COM and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- id: 2 years
- test_cookie: 15 minutes
Google AdSense (Google Ireland Limited)
Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of FALCOTTO.COM and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
In order to understand Google's use of data, consult Google's partner policy.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- id: 2 years
- test_cookie: 15 minutes
Criteo (Criteo SA)
Criteo is an advertising service provided by Criteo SA.
Personal Data processed: Tracker and Usage Data.
Place of processing: France – Privacy Policy – Opt Out.
Storage duration:
- criteo_fast_bid: 7 days
- criteo_fast_bid_expires: 7 days
- cto_bundle: 2 years
- cto_bundle: indefinite
- cto_optout: 5 years
- cto_optout: indefinite
- optout: 5 years
- uid: 2 years
Meta Audience Network (Meta Platforms Ireland Limited)
Meta Audience Network is an advertising service provided by Meta Platforms Ireland Limited In order to understand Facebook's use of Data, consult Facebook's data policy.
FALCOTTO.COM may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Facebook Lookalike Audience (Meta Platforms Ireland Limited)
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of FALCOTTO.COM or engagement with relevant content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.
Users can opt out of Facebook's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on FALCOTTO.COM.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
-
Remarketing and behavioral targeting
This type of service allows FALCOTTO.COM and its partners to inform, optimize and serve advertising based on past use of FALCOTTO.COM by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
Facebook Remarketing (Meta Platforms Ireland Limited)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of FALCOTTO.COM with the Facebook advertising network.
Personal Data processed: Tracker and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
Facebook Custom Audience (Meta Platforms Ireland Limited)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of FALCOTTO.COM with the Facebook advertising network.
Users can opt out of Facebook's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: email address and Tracker.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help FALCOTTO.COM to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
FALC S.p.A.
C.da San Domenico, 24
62012 Civitanova Marche, Italy
Owner contact email: emanuela.marsili@falc.biz
Since the use of third-party Trackers through FALCOTTO.COM cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by FALCOTTO.COM.