Welcome to the cookie policy of Heilpflanzenwohl-Shop. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it
Latest update: 29 August 2025
Introduction
This document informs Users about the technologies that help Heilpflanzenwohl-Shop to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Heilpflanzenwohl-Shop.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Heilpflanzenwohl-Shop uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Owner and Data Controller
Heilpflanzenwohl GmbH, Alt-Moabit 101d, 10559 Berlin
Ihr Ansprechpartner zum Datenschutz ist Herr Roosbeh Karimi (Datenschutzbeauftragter (TÜV). Nach DSGVO und BDSG neu.) der KARIMI.legal Rechtsanwaltsgesellschaft.
Owner contact email: hpw@heilpflanzenwohl.com
How Heilpflanzenwohl-Shop uses Trackers
Necessary
Heilpflanzenwohl-Shop uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed by third parties
Cloudflare
Company: Cloudflare, Inc.
Place of processing: United States
Personal Data processed: Trackers +1
Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through Heilpflanzenwohl-Shop, i.e., communication between Heilpflanzenwohl-Shop and the User's browser, while also allowing analytical data from Heilpflanzenwohl-Shop to be collected.
Personal Data processed:
Trackers
various types of Data as specified in the privacy policy of the service
Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.
This service may place Trackers on the User’s device. For the most up-to-date and comprehensive information, refer to the service’s official documentation.
Heilpflanzenwohl-Shop uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed directly by the Owner
Direct registration and profiling
Company: Heilpflanzenwohl-Shop
Personal Data processed: password +3
By registering or authenticating directly through Heilpflanzenwohl-Shop, Users allow Heilpflanzenwohl-Shop to identify them and give them access to dedicated services. The Owner may process Data collected when Users register or authenticate also for targeting and profiling purposes; to find out more, Users can contact the Owner using the contact details provided in this document.
Personal Data processed:
password
Trackers
Usage Data
username
Service provided by:
Heilpflanzenwohl-Shop
Experience
Heilpflanzenwohl-Shop uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Trackers managed by third parties
Google Fonts
Company: Google LLC
Place of processing: United States
Personal Data processed: Trackers +1
Google Fonts is a typeface visualisation service provided by Google LLC that allows Heilpflanzenwohl-Shop to incorporate content of this kind on its pages.
Meta lead ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
Heilpflanzenwohl-Shop uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
Microsoft Clarity
Company: Microsoft Corporation
Place of processing: United States
Personal Data processed: clicks +4
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Heilpflanzenwohl-Shop, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Matomo is an analytics software used by Heilpflanzenwohl-Shop to analyse data directly without the help of third parties.
Personal Data processed:
IP address
Trackers
Usage Data
Trackers duration:
_pk_cvar*: 30 minutes
_pk_id*: 2 years
_pk_ref*: 7 months
_pk_ses*: 30 minutes
_pk_testcookie*: duration of the session
Marketing
Heilpflanzenwohl-Shop uses Trackers to deliver personalised ads or marketing content, and to measure their performance.
Trackers managed by third parties
Meta ads conversion tracking (Meta pixel)
Company: Meta Platforms Ireland Limited
Place of processing: Ireland
Personal Data processed: Trackers +1
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on Heilpflanzenwohl-Shop. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
This service uses the “DoubleClick” Cookie, which tracks use of Heilpflanzenwohl-Shop and User behaviour concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on Heilpflanzenwohl-Shop.
Similar audiences is an advertising and behavioral targeting service provided by Google LLC that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of Heilpflanzenwohl-Shop.
On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.
Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.
Pinterest Conversion Tag is an analytics service provided by Pinterest, Inc. that connects data from the Pinterest advertising network with actions performed on Heilpflanzenwohl-Shop.
Pinterest Ads is an advertising service provided by Pinterest, Inc. that allows the Owner to run advertising campaigns on the Pinterest advertising network.
Users may opt out of behavioural advertising features through their device settings, their Pinterest personalization settings.
TikTok conversion tracking is an analytics and behavioural targeting service provided by TikTok Inc. that connects data from the TikTok advertising network with actions performed on Heilpflanzenwohl-Shop. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of Heilpflanzenwohl-Shop.
Meta Lookalike Audience is an advertising and behavioural targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behaviour to Users who are already in a Custom Audience list on the basis of their past use of Heilpflanzenwohl-Shop or engagement with relevant content across Meta's apps and services.
On the basis of these Data, personalised ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.
Klaviyo is an email address management and message sending service provided by Klaviyo Inc.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
Google Ad Manager Audience Extension is a remarketing and behavioural targeting service provided by Google LLC that tracks the visitors of Heilpflanzenwohl-Shop and allows selected advertising partners to display targeted ads across the web to them.
Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC that connects the activity of Heilpflanzenwohl-Shop with the Google Ads advertising network and the DoubleClick Cookie.
Company: TikTok Information Technologies UK Limited
Place of processing: United Kingdom
Personal Data processed: Trackers +1
TikTok Remarketing is a remarketing and behavioural targeting service provided by TikTok Information Technologies UK Limited that connects the activity of Heilpflanzenwohl-Shop with the TikTok advertising network.
Personal Data processed:
Trackers
Usage Data
Service provided by:
TikTok Information Technologies UK Limited (United Kingdom)
–
Privacy Policy
Trackers duration:
_tt_enable_cookie: 2 years
_ttp: 2 years
tt_appInfo: indefinite
tt_pixel_session_index: indefinite
tt_sessionId: indefinite
Meta Custom Audience
Company: Meta Platforms, Inc.
Place of processing: United States
Personal Data processed: email address +1
Meta Custom Audience is a remarketing and behavioural targeting service provided by Meta Platforms, Inc. that connects the activity of Heilpflanzenwohl-Shop with the Meta Audience Network.
Users can opt out of Meta's use of Trackers for ads personalisation by visiting this opt-out page.
How to manage preferences on Heilpflanzenwohl-Shop
Users can set or update their preferences via the relevant privacy choices panel available on Heilpflanzenwohl-Shop.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying consent
Users are free to decide whether or not to grant consent. However, please note that Trackers help Heilpflanzenwohl-Shop to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through Heilpflanzenwohl-Shop (or third-party services employed in Heilpflanzenwohl-Shop), which can include: the IP addresses or domain names of the computers utilised by the Users who use Heilpflanzenwohl-Shop, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using Heilpflanzenwohl-Shop who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Heilpflanzenwohl-Shop. The Data Controller, unless otherwise specified, is the Owner of Heilpflanzenwohl-Shop.
Heilpflanzenwohl-Shop (or this Application)
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by Heilpflanzenwohl-Shop as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy statement has been prepared based on provisions of multiple legislations.
This privacy policy relates solely to Heilpflanzenwohl-Shop, if not stated otherwise within this document.
