iubenda vs Osano: Which platform is better for your business?
Compare the two platforms across compliance scope, performance, support, and pricing. See how iubenda stacks up against Osano.
Trusted by 2.5 million websites worldwide, from solo founders to global brands.
Why teams choose iubenda over Osano
A different mix on scope, performance, pricing, and security.
Broader compliance scope
Cookies, legal documents, accessibility, whistleblowing, and DSAR workflow under one subscription. No separate vendors to coordinate.
Pricing built for any size
Plans scale from free to enterprise with steps along the way. Pick what fits today and upgrade only when you outgrow it.
Consent rate optimization built in
Built-in tools help recover lost consents and keep useful data flowing, even when visitors decline.
ISO 27001 certified
iubenda holds an ISO 27001 certification, audited annually by an external party. Enterprise procurement teams ask for it; iubenda already has it.
iubenda vs Osano: feature comparison
All-in-one digital compliance suite
—
One subscription, full scope
Cookie consent paywall
—
Full and inline paywall options
Consent rate optimization
—
Consent recovery, paywall, and proxy tools
Dedicated accessibility tools
—
Widget aligned with the EAA
Whistleblowing management
—
Terms & conditions generator
—
Included, 15 languages
Cookie banner customization
Limited beyond templates
Geo-targeting and translations
Cookie categorization
Some reported issues
Automated cookie scanning
In-depth auto-scan
Cookie blocking
Consent records
Consent analytics
Limited
With optimization tools
IAB TCF support
All paid plans
Google Consent Mode v2
Privacy policy generator
Tailored, 2,400+ clauses
Multi-language legal documents
Up to 27 languages
Data subject rights management
Register of processing activities (ROPA)
Compliance monitoring
Web performance (Core Web Vitals)
Reports of poor INP performance
Lightweight script, strong INP
Global customer support
Email, live chat, and forum across all plans
See iubenda’s full compliance suite in action
Pick the free plan to start. No credit card. Add tools as your traffic or compliance needs grow.
Where iubenda stands apart
Superior coverage
Pick the pieces you need: cookie consent on its own, or extend with legal documents, accessibility, whistleblowing, or DSAR management. Osano focuses on privacy management.
Setup & ease of use
Guided setup that works without a GRC team. Configure through a walkthrough, a CMS plugin, or a script embed. Customize banner styling, geo-targeting, and consent flows beyond what templates allow.
Customer support
Email, live chat, and forum support across every iubenda plan, plus a personalized installation call on request. Osano’s support reputation skews stronger for US-based teams.
Performance & reliability
iubenda’s script is engineered to keep INP, a Google Core Web Vital, in the green zone. Independent testing shows Osano-using sites tend to lag here, which affects both UX and SEO.
Published, transparent pricing
iubenda’s plans run from €4.99/month to €79.99/month, all listed openly. Osano’s paid plans start at $199/month, with enterprise pricing by custom quote.
ISO 27001 certified
iubenda is independently audited under ISO 27001, the standard most enterprise procurement teams check during vendor reviews.
The hidden cost of fragmentation
Compliance rarely sits in one place. Teams using Osano for cookie consent and privacy management often add other vendors for terms and conditions generation, accessibility tooling, whistleblowing, and multi-language policy translation. Each extra vendor adds a contract to negotiate, a bill to pay, and an integration to maintain as regulations evolve.
iubenda folds cookie consent, legal documents, accessibility, whistleblowing, and DSAR management into one subscription. One bill, one vendor, one platform that grows with your business.
Pricing: published vs custom quote
iubenda publishes its plans openly. Osano lists a free tier and an entry tier, then jumps to enterprise pricing by custom quote.
Free plan
Entry-level paid plan
$199/month: 30K visitors, 2 users, 3 domains)
€4.99/month: 25K pageviews, with no user or domain caps
Mid-tier paid plan
—
No public mid-tier
€19.99/month: 50K pageviews, complete legal documents, all languages, geo-targeting
Enterprise tier
Custom quote
€79.99/month: 150K pageviews, advanced legal documents, branding, Mobile SDK, analytics
Trusted worldwide
2.5+
million
Websites worldwide picking iubenda for consent, policies, and the wider compliance stack.
100+
countries
Countries where iubenda keeps businesses aligned with evolving privacy laws, with legal documents in up to 27 languages.
4.55
/5
Trustpilot score. Osano sits at 3.2/5. Same source, side-by-side.
Google-certified
CMP Partner
with Consent Mode built in.
IAB-validated CMP
with Transparency & Consent
Framework (TCF 2.3) support.
Switching from Osano?
No developer required.
Scan your site
Point iubenda at your URL and the scanner builds an inventory of cookies and trackers automatically.
Embed iubenda
Choose your install path: script, Google Tag Manager template, or CMS plugin. Google Consent Mode is wired up for you.
Move your data
Pull your Osano consent records across via the API. Our team can guide the handoff so there’s no gap in collection.
You’ll be in good company
The word on iubenda
Antonella F.
Alligator.it
“As a web communications agency and Google partner, we needed a fast, Google-certified solution to keep our sites compliant with privacy regulations and make our marketing perform well. We found all of this in iubenda’s Google-certified CMP. It’s easy to implement and does exactly what we need.”
Mirko Giuseppe C.
UpGrade!
“For developers and site owners, iubenda is indispensable. It’s a must for every website or app that respects its users’ data. We’ve been using iubenda since its early days: we’ve watched it grow and we’ve grown with them.”
Denis A.
dhenx.com
“I’ve been using iubenda to manage legal compliance for my website and my clients’ sites. The platform offers complete solutions for privacy policies, cookie policies, and terms of service, all GDPR-compliant. It’s simple to use and customer support is always ready to help. I recommend it to anyone managing an online business.”
Patrick A.
Hellenic Technologies
“At Hellenic Technologies, iubenda has been essential for delivering advanced compliance solutions to our clients. Their tools for server-side tracking with prior consent blocking help us meet strict GDPR standards. Integrating their CMP with our custom GTM implementations ensures no data is collected without explicit consent, keeping our clients secure and compliant.”
Ina T.
EVER*
“As a boutique marketing agency and Gold Partner of iubenda, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites for our clients quickly and reliably. The simple implementation saves us hours per project, and our clients benefit from knowing their sites are always legally protected. For us, iubenda is an integral part of our agency workflows.”
FAQs
What’s the difference between iubenda and Osano?
iubenda and Osano serve different needs. Osano is built for larger organizations that want a dedicated privacy management platform. iubenda is built for teams that want cookie consent done well, with the option to add legal documents, accessibility, whistleblowing, or DSAR management from the same vendor only if they need them.
Is iubenda or Osano better for small businesses?
Smaller teams usually find iubenda more accessible. Plans start at €4.99/month with a free tier for basic sites. Osano’s paid plans start at $199/month, geared toward larger organizations. iubenda also has enterprise plans for higher-traffic sites.
How does iubenda compare on website performance?
iubenda’s script is built to keep Interaction to Next Paint, a Google Core Web Vital, in healthy territory. Independent tests of Osano-using sites have shown weaker INP scores, which can hurt both user experience and search ranking.
Does iubenda support IAB TCF and Google Consent Mode?
iubenda’s script is built to keep Interaction to Next Paint, a Google Core Web Vital, in healthy territory. Independent tests of Osano-using sites have shown weaker INP scores, which can hurt both user experience and search ranking.
Can I switch from Osano to iubenda easily?
Yes. You can install iubenda via a script, a Google Tag Manager template, or a CMS plugin. After a quick scan, you configure the banner in a few steps. Existing Osano consent records can be imported via API, or our support team can guide the migration.
Is iubenda free? Is Osano free?
Both have free plans. iubenda’s free tier covers essentials for basic sites; paid tiers start at €4.99/month. Osano’s free tier is more limited (5,000 monthly visitors, 1 user, 1 domain), with paid plans jumping to $199/month.
Is iubenda certified?
Yes. iubenda is ISO 27001 certified. An external auditor reviews information security and data handling annually. Enterprise procurement teams routinely look for this certification during vendor reviews.
2.5 million websites already trust iubenda
Banner, policies, accessibility, DSAR workflow. One platform, one bill, one place to manage
it all.